Question 1

The purpose of copyright law is to

Accepted Answer

A) provide incentives for increased competition. 
B) give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention. 
C) level the playing field between inventors who work for large corporations and those who work on their own. 
D) guarantee the quality and safety of any product produced or distributed in the United States. 
E) give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work. 
A) provide incentives for increased competition. 
B) give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention. 
C) level the playing field between inventors who work for large corporations and those who work on their own. 
D) guarantee the quality and safety of any product produced or distributed in the United States. 
E) give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Question 2

The population explosion has occurred

Accepted Answer

A) primarily in the developing countries of Latin America, Asia, and Africa. 
B) evenly throughout the world. 
C) primarily in the United States due to high birth rates and immigration. 
D) primarily in the countries of the European Union due to high birth rates and immigration. 
E) primarily in developed countries due to better economic, infrastructure, and healthcare conditions. 
A) primarily in the developing countries of Latin America, Asia, and Africa. 
B) evenly throughout the world. 
C) primarily in the United States due to high birth rates and immigration. 
D) primarily in the countries of the European Union due to high birth rates and immigration. 
E) primarily in developed countries due to better economic, infrastructure, and healthcare conditions.

Question 3

Local newspaper readership has declined significantly in recent years. Not only are traditional newspapers losing subscribers, they are also losing advertisers. To combat these trends, many newspaper publishers now offer online versions of their printed newspapers. This is most likely a response to which environmental force?

Accepted Answer

A) economic, since few can afford a newspaper today 
B) competitive, resulting from new, smaller local newspapers that are flourishing 
C) technological, since high-speed printing presses have become more easy to use 
D) social, resulting from changing consumer preferences for information delivered online 
E) regulatory, since the government provides tax incentives for paper-based products 
A) economic, since few can afford a newspaper today 
B) competitive, resulting from new, smaller local newspapers that are flourishing 
C) technological, since high-speed printing presses have become more easy to use 
D) social, resulting from changing consumer preferences for information delivered online 
E) regulatory, since the government provides tax incentives for paper-based products

Question 4

A firm conducting an environmental scan of the marketplace might uncover key __________ like the impact of new robot technology and the growth of online privacy and regulation.

Accepted Answer

A) profits 
B) responsibilities 
C) idealisms 
D) codes 
E) trends 
A) profits 
B) responsibilities 
C) idealisms 
D) codes 
E) trends

Question 5

-According to the textbook, four new technologies are expected to have impact on marketing. These are:

Accepted Answer

A) biotechnology, smart grid services, natural user interfaces, and social networks. 
B) neuron technology, lithium batteries, cloud computing, and wireless power. 
C) crowdsourcing, genomics, QR codes, and smart bio watches. 
D) the Internet of Things, five-sense computing, smart grid services, and 3D technologies. 
E) nanotechnology, autobots, cloud computing, and electric cars. 
A) biotechnology, smart grid services, natural user interfaces, and social networks. 
B) neuron technology, lithium batteries, cloud computing, and wireless power. 
C) crowdsourcing, genomics, QR codes, and smart bio watches. 
D) the Internet of Things, five-sense computing, smart grid services, and 3D technologies. 
E) nanotechnology, autobots, cloud computing, and electric cars.

Question 6

The form of competition in which many sellers compete with substitutable products within a price range is called

Accepted Answer

A) pure competition. 
B) cross-market competition. 
C) an oligopoly. 
D) monopolistic competition. 
E) a monopoly. 
A) pure competition. 
B) cross-market competition. 
C) an oligopoly. 
D) monopolistic competition. 
E) a monopoly.

Question 7

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A) Prevention and Enforcement Act 
B) Clayton Act 
C) Federal Trade Commission Act 
D) Fair Trade Act 
E) Unfair Practices Act 
A) Prevention and Enforcement Act 
B) Clayton Act 
C) Federal Trade Commission Act 
D) Fair Trade Act 
E) Unfair Practices Act

Question 8

Pampers Ad

-Consider the Pampers ad above. Since 2006, Procter & Gamble has developed a successful brand campaign that includes the Pampers 1 Pack 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of

Accepted Answer

A) philanthropic marketing. 
B) corporate altruism. 
C) the marketing concept. 
D) green marketing. 
E) cause marketing. 
A) philanthropic marketing. 
B) corporate altruism. 
C) the marketing concept. 
D) green marketing. 
E) cause marketing.

Question 9

Economic espionage refers to

Accepted Answer

A) the destruction of a competitor's products or services through physical damage of property or damage to their reputation. 
B) persuading someone to act in one's favor, typically illegally or dishonestly, by a gift of money or other inducement. 
C) an illicit payment made to someone who has facilitated a transaction or appointment. 
D) the collection of trade secrets or other intellectual property from foreign countries or governments. 
E) the clandestine collection of trade secrets or proprietary information about a company's competitors. 
A) the destruction of a competitor's products or services through physical damage of property or damage to their reputation. 
B) persuading someone to act in one's favor, typically illegally or dishonestly, by a gift of money or other inducement. 
C) an illicit payment made to someone who has facilitated a transaction or appointment. 
D) the collection of trade secrets or other intellectual property from foreign countries or governments. 
E) the clandestine collection of trade secrets or proprietary information about a company's competitors.

Question 10

All of the following are commonly held values in the United States EXCEPT:

Accepted Answer

A) equality. 
B) action. 
C) belief in fate. 
D) continuous change. 
E) personal control. 
A) equality. 
B) action. 
C) belief in fate. 
D) continuous change. 
E) personal control.

Question 11

Social responsibility refers to

Accepted Answer

A) a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. 
B) a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels. 
C) a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S. Constitution's Bill of Rights. 
D) the view that organizations are part of a larger society and are accountable to that society for their actions. 
E) a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcomE.Key term definition - social responsibility. 
A) a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. 
B) a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels. 
C) a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S. Constitution's Bill of Rights. 
D) the view that organizations are part of a larger society and are accountable to that society for their actions. 
E) a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcomE.Key term definition - social responsibility.

Question 12

The purpose of the __________ is to forbid certain actions that are likely to lessen competition, although no actual harm has yet occurred.

Accepted Answer

A) Federal Trade Commission Act 
B) Lanham Act 
C) Clayton Act 
D) Sherman Antitrust Act 
E) Robinson-Patman Act 
A) Federal Trade Commission Act 
B) Lanham Act 
C) Clayton Act 
D) Sherman Antitrust Act 
E) Robinson-Patman Act

Question 13

The purpose of environmental scanning is to

Accepted Answer

A) only identify trends in the marketplace. 
B) only interpret trends in the marketplace. 
C) only forecast trends in the marketplace. 
D) identify, interpret, and forecast trends in the marketplace. 
E) only identify and interpret trends in the marketplace 
A) only identify trends in the marketplace. 
B) only interpret trends in the marketplace. 
C) only forecast trends in the marketplace. 
D) identify, interpret, and forecast trends in the marketplace. 
E) only identify and interpret trends in the marketplace

Question 14

Small businesses make up the majority of the competitive landscape for most businesses. There are approximately __________ small businesses in the United States.

Accepted Answer

A) 17 million 
B) 28 million 
C) 39 million 
D) 52 million 
E) 97 million 
A) 17 million 
B) 28 million 
C) 39 million 
D) 52 million 
E) 97 million

Question 15

All of the following statements about a person's moral philosophy are true EXCEPT:

Accepted Answer

A) Moral philosophy cannot be learned through formal education. 
B) Moral philosophy is learned through the process of socialization with family. 
C) Moral philosophy is influenced by the corporate culture he or she is in. 
D) Moral philosophy is learned through the process of socialization with friends. 
E) Moral philosophy is influenced by the societal culture he or she is in. 
A) Moral philosophy cannot be learned through formal education. 
B) Moral philosophy is learned through the process of socialization with family. 
C) Moral philosophy is influenced by the corporate culture he or she is in. 
D) Moral philosophy is learned through the process of socialization with friends. 
E) Moral philosophy is influenced by the societal culture he or she is in.

Question 16

Demographics refer to

Accepted Answer

A) the description of a population according to its values or cultural beliefs. 
B) an objective measurement of a person's likelihood to purchase a product or service. 
C) the psychological profile of prospective consumers. 
D) the density of a population in a geographic area. 
E) the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation. 
A) the description of a population according to its values or cultural beliefs. 
B) an objective measurement of a person's likelihood to purchase a product or service. 
C) the psychological profile of prospective consumers. 
D) the density of a population in a geographic area. 
E) the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.

Question 17

The recent large increase in __________ has caused consumers to adjust their spending in other categories.

Accepted Answer

A) automobile prices 
B) gasoline prices 
C) interest rates 
D) consumer confidence 
E) property values 
A) automobile prices 
B) gasoline prices 
C) interest rates 
D) consumer confidence 
E) property values

Question 18

Triple-bottom line refers to

Accepted Answer

A) the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. 
B) the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously. 
C) the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers. 
D) the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously. 
E) three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use 
A) the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. 
B) the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously. 
C) the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers. 
D) the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously. 
E) three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use

Question 19

Cloud computing, such as Apple's iCloud, enables businesses and consumers to share data or use software application like Microsoft Office directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer. This is an example of a __________ change in the marketing environment.

Accepted Answer

A) regulatory 
B) sociocultural 
C) competitive 
D) technological 
E) marketing mix 
A) regulatory 
B) sociocultural 
C) competitive 
D) technological 
E) marketing mix

Question 20

The use of coupons is a frequently used marketing tactic for which form of competition?

Accepted Answer

A) pure competition 
B) cross-market competition 
C) an oligopoly 
D) a monopoly 
E) monopolistic competition 
A) pure competition 
B) cross-market competition 
C) an oligopoly 
D) a monopoly 
E) monopolistic competition

The purpose of copyright law is to

The population explosion has occurred

A firm conducting an environmental scan of the marketplace might uncover key __________ like the impact of new robot technology and the growth of online privacy and regulation.

-According to the textbook, four new technologies are expected to have impact on marketing. These are:

The form of competition in which many sellers compete with substitutable products within a price range is called

Which of the following laws has the purpose of protecting competition?

Pampers Ad -Consider the Pampers ad above. Since 2006, Procter & Gamble has developed a successful brand campaign that includes the Pampers 1 Pack 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of

Economic espionage refers to

All of the following are commonly held values in the United States EXCEPT:

Social responsibility refers to

The purpose of the __________ is to forbid certain actions that are likely to lessen competition, although no actual harm has yet occurred.

The purpose of environmental scanning is to

Small businesses make up the majority of the competitive landscape for most businesses. There are approximately __________ small businesses in the United States.

All of the following statements about a person's moral philosophy are true EXCEPT:

Demographics refer to

The recent large increase in __________ has caused consumers to adjust their spending in other categories.

Triple-bottom line refers to

The use of coupons is a frequently used marketing tactic for which form of competition?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

The purpose of copyright law is to

The population explosion has occurred

A firm conducting an environmental scan of the marketplace might uncover key __________ like the impact of new robot technology and the growth of online privacy and regulation.

-According to the textbook, four new technologies are expected to have impact on marketing. These are:

The form of competition in which many sellers compete with substitutable products within a price range is called

Which of the following laws has the purpose of protecting competition?

Pampers Ad -Consider the Pampers ad above. Since 2006, Procter & Gamble has developed a successful brand campaign that includes the Pampers 1 Pack 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of

Economic espionage refers to

All of the following are commonly held values in the United States EXCEPT:

Social responsibility refers to

The purpose of the __________ is to forbid certain actions that are likely to lessen competition, although no actual harm has yet occurred.

The purpose of environmental scanning is to

Small businesses make up the majority of the competitive landscape for most businesses. There are approximately __________ small businesses in the United States.

All of the following statements about a person's moral philosophy are true EXCEPT:

Demographics refer to

The recent large increase in __________ has caused consumers to adjust their spending in other categories.

Triple-bottom line refers to

The use of coupons is a frequently used marketing tactic for which form of competition?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters