Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no longer use polystyrene containers (which do not degrade as quickly as paper in a landfill) for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags, usually clearly marked as such. These fast-food restaurants are practicing

A recent study of business executives reported that __________ had witnessed ethically troubling behavior.

-The __________ provides for registration of a company's trademark, such as the 3M Post-it Flag+ Highlighter Trademark above. Note the registered trademark symbol shown in the Post-it Brand logo.

Stakeholder responsibility refers to

Green technologies such as smart grid electricity services, online energy management, and consumer-generated energy are __________ forces that would be identified through an environmental scan.

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived. ImageTwin has developed a scanning system that obtains the measurements of individuals of all different sizes, which is then fed into a database. So, when you want to buy something at LandsEnd.com, you can see a 3D image of what the item should look like on your body. This is an example of the __________ force in the marketing environment.

The form of competition where just a few companies control the majority of industry sales is referred to as __________.

Generation X

__________ is often disguised as gifts, consultant fees, and favors, but is used to gain an unethical advantage over competitors.

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Marketspace refers to

All of the following federal laws are designed to protect consumers EXCEPT:

By 2050, the world's population is expected to be __________.

Explain marketspace and its relevance for marketing.

Which of the following statements about sustainable development is most accurate?

Culture refers to the

The first major federal legislation passed to encourage competition in the United States was the

Source Perrier S.A., the supplier of Perrier bottled water, exercised __________ when it recalled 160 million bottles of water in 120 countries after traces of a toxic chemical was found in 13 bottles. The recall cost the company $35 million, and the profit from $40 million in lost sales. Even though the chemical was not harmful to humans, the president of the company believed it was his duty to remove "the least doubt, as minimal as it might be, to weigh on the image of the quality and purity of our product."

The demographic characteristics of the population and its culture are referred to as

Generation X is defined as the generation of children born __________.