Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with consumers' right to

HSBC Bank International Ltd., Europe's largest bank, selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers" that are common in some groups. Its advertising agency was incorporating

The Better Business Bureau

Culture refers to

Six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented foreign workers into the U.S. to work at Tyson plants. Based on this information, one could conclude that Tyson's violations were the result of __________, one of the major reasons why some company employees engage in unethical behavior.

Members of Generation Y are most likely to influence

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

The purpose of the Clayton Act is to

Investors should understand that when purchasing stock, the principle of __________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

Recently, the number of people who attended music concerts, plays, and other live entertainment increased because they had the __________ to enjoy these activities.

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of a(n)

An alternative to government control where an industry attempts to police itself is referred to as

F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how __________ forces affect the marketing environment.

Green marketing refers to

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

A local pet supplies boutique had a good year with rising revenues and reduced operating costs resulting in personal income for the owner of nearly $100,000. One-third of that went to local, state, and federal income taxes and another third went to pay for a home mortgage, car payments, food, clothing, and other necessities. What is the remaining third called?

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius. This is an example of which increasingly common cultural value?

One of the problems associated with self-regulation is