Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as __________.

According to the textbook, __________ has developed virtual dressing rooms that use 3D technology.

Two former sales representatives of Amgen, a biotech company, alleged the company strongly encouraged its salesforce to search confidential medical records in dermatologist's offices to find names of patients that would benefit Amgen's drug Enbrel, a psoriasis treatment. After reporting this practice to the president, one rep was fired and the other resigned after receiving a poor performance review. Both sued Amgen, claiming they did not go along with the scheme because they objected to it as being unethical. The two sales representatives are

Explain the difference(s) between the Sherman Antitrust Act, the Clayton Act, and the Robinson-Patman Act, all of which were enacted to protect competition.

In a recent survey, consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that __________ should.

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of a(n) __________ force impacting the marketing environment.

Regulation refers to

A personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome, is referred to as __________.

Avon has donated millions toward breast cancer research. One hundred percent of net profits One from the sale of a bag designed by Marimekko exclusively for the Avon Breast Cancer Crusade were donated to the crusade. This is an example of

The first major federal legislation passed to forbid actual monopolies or attempts to monopolize any part of trade or commerce in the United States was the

Corporate culture refers to

The term that pertains to the income, expenditures, and resources that affect the cost of running a business or household is referred to as(the) __________.

The money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation is referred to as __________.

Electronic commerce refers to

Each year, the U.S. Army shoots an estimated 200 million rounds of lead bullets at target practice areas across the United States. Pentagon officials, in response to environmentalists' concerns over lead poisoning in the soil, have invested over $12 million to develop an environmentally safe tungsten bullet. This is an example of one of the outcomes of __________.

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

In business, the four basic forms of competition are

The total amount of money made in one year by a person, household, or family unit is referred to as __________ income.

In the private purchase of a used car, __________ places the burden on the buyer to make sure the car is worth the price, so it is advisable to take the car first to a mechanic. Once the transaction is complete the buyer will not receive a warranty or return option from the seller.

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.