Exam 9: Market Segmentation,Targeting,and Positioning

of the following are criteria used for forming market segments EXCEPT:

fifth step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

Which of the following is a criterion used for selecting a target market?

During its market segmentation process for the Nike Air Jordan XVII,Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of

dividing its tennis racquet market into three categories,which it labels Performance,Recreational,and Junior tennis players,Prince Sports is using a marketing strategy called

Figure 9-9 -Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The best way to describe how the student market is segmented is

Figure 9-1 -Figure 9-1 above,"B" represents which stage of the market segmentation process?

Zappos segmentation strategy is based on

Determining the size of specific markets using a market-product grid is helpful in determining which target market segments to select and

a new product or a new chain steals customers and sales from older existing ones,it is referred to as

magazine publishes over 100 different U.S.editions with common editorial content.However,each edition is targeted at unique geographic segments with its own set of advertisements.Time is using which of the following segmentation strategies?

Figure 9-9 -Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a "3")is three times the size of a small market (shown by a "1").Similarly,assume a medium market (shown by a "2")is twice the size of a small market.The meal occasion (product grouping)that comprises the largest market is

Maker is an online company that sells high-end gift wrapping that can have custom slogans or names printed on it,such as the name of a person celebrating a birthday or a couple who is getting married.This made-to-order gift wrapping is priced from $24.95 to $32.95 per 12-foot roll.This is an example of

Custom Foot runs six retail locations.At first glance,none looks any different from your basic old-fashioned shoe store,but the only boots on hand are display models.There's no inventory for sale and customers go home empty-handed-at least initially.Customers browse the store,mixing and matching design components such as style,color,and leather type.About 100 display boots provide style guidelines.Once you choose a boot style,you select materials,colors,and textures.Custom Foot guarantees your boots will be ready within three weeks.This is an example of

of the following are psychographic segmentation variables EXCEPT:

Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as

phrase "relatively homogeneous collections of prospective buyers" is most descriptive of

Variables such as location,the North American Industry Classification System (NAICS)code,and type of buy are all examples of ways to

key types of synergies are __________.

Product differentiation refers to