Exam 9: Market Segmentation,Targeting,and Positioning

Which of the following is an example of a multiple products and multiple markets strategy?

80/20 rule is most closely related to which consumer segmentation variable?

Figure 9-5 -According to Figure 9-5 above,people who ate at fast-food restaurants about twice a week would most likely be considered a

There are five key steps in segmenting and targeting markets,which link market needs of customers to the organization's marketing program.List these five key steps.

According to the Apple market-product grid above,Apple would most likely get the LEAST product synergies from the

Samsung sells its target markets many different types of TVs.The larger TVs can be outfitted with surround sound at a higher price than the smaller ones.Samsung is using which type of segmentation variable in this example?

recent study by the Aberdeen Group analyzed which segmentation bases were used by the top 20 percent of 220 organizations surveyed.Which segmentation base did these organizations use most?

first step in segmenting and targeting markets that link customer needs to marketing actions is to

marketing manager must be able to put a market segmentation plan into effect.This means being able to recognize the characteristics of potential buyers and __________ without encountering excessive costs.

Cannibalization would most likely occur if

Hallmark placed its scrapbook supplies,photo albums,and related supplies into one product group because

perceptual map can be used to identify a firm's product in terms of how closely it fits the "ideal" perceptions of __________ and where it fits in relationship to competitors' products.

business firm segments its markets when this strategy increases its sales revenue,profit,and ROI.When expenses are greater than the potential increased sales from segmentation,the firm should

Building open and honest relationships with communication is an example of Zappos' __________.

the United States,the Harry Potter series of books were often at the top of The New York Times fiction bestseller list.These books have been marketed to preteen,teen,and adult readers around the world.Scholastic Press,the publisher of the Harry Potter books in the U.S.,is using which of the following segmentation strategies?

a telemarketer calls to sell a consumer life insurance,the last questions asked is what category does the person's household income fall into (less than $50,000; $50,000 to $99,999; and $100,000 and over).When the telemarketer asks about household income,this indicates the use of which type of consumer segmentation variable?

Today,marketers are increasingly emphasizing a Tiffany/Walmart strategy,which is to offer

is market segmentation and why is it important?

place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as

primary focus of Zappos' market segmentation strategy is to sell