Question 1

Low-dogmatic people tend to be more receptive to ads for new products that contain an appeal from an authoritative figure.

Accepted Answer

A) True 
 B)False

Question 2

Identify and briefly explain the three types of variety seeking activities. Which of the three is particularly relevant to technological products and why?
-1. Exploratory purchase behaviour
2. 	Vicarious exploration
3. 	Use-innovativeness

Accepted Answer

1. switching brands to experience new an

Question 3

Any distinguishing, relatively enduring way in which one individual differs from another is known as a:

Accepted Answer

A)  motive. 
B)  cue. 
C)  trait. 
D)  drive. 
A)  motive. 
B)  cue. 
C)  trait. 
D)  drive.

Question 4

The 'Big Five' personality characteristics for brands differ than those for consumers. For clothing brands the 'Big Five' broad characteristics have been identified as: excitement, sincerity, sophistication, _______ and _______.

Accepted Answer

A)  competence and ruggedness 
B)  ruggedness and dependability 
C)  trustworthiness and dependability 
D)  competence and trustworthiness 
A)  competence and ruggedness 
B)  ruggedness and dependability 
C)  trustworthiness and dependability 
D)  competence and trustworthiness

Question 5

A firm that was preparing to market an innovative product would not want its target market to generally be:

Accepted Answer

A)  lowly dogmatic. 
B)  inner-directed. 
C)  outer-directed. 
D)  highly dogmatic. 
A)  lowly dogmatic. 
B)  inner-directed. 
C)  outer-directed. 
D)  highly dogmatic.

Question 6

Under certain circumstances, personality can change.

Accepted Answer

A) True 
 B)False

Question 7

In Freud's psychoanalytic theory of personality, one of the three systems that make up the human personality is the ego, which is the individuals' internal expression of moral and ethical codes of conduct.

Accepted Answer

A) True 
 B)False

Question 8

The degree of rigidity individuals display toward the unfamiliar or towards information that is contrary to their established beliefs is defined as:

Accepted Answer

A)  consumer innovativeness. 
B)  dogmatism. 
C)  social character. 
D)  variety-novelty seeking. 
A)  consumer innovativeness. 
B)  dogmatism. 
C)  social character. 
D)  variety-novelty seeking.

Question 9

The ______ is how consumers would like others to see them.

Accepted Answer

A)  social self-image 
B)  ideal social self-image 
C)  actual self-image 
D)  ideal self-image 
A)  social self-image 
B)  ideal social self-image 
C)  actual self-image 
D)  ideal self-image

Question 10

In order to distinguish between consumer segments that are likely to be receptive to foreign-made products and those that are not, the following personal characteristic is utilised:

Accepted Answer

A)  consumer innovativeness. 
B)  consumer dogmatism. 
C)  need for uniqueness. 
D)  consumer ethnocentrism. 
A)  consumer innovativeness. 
B)  consumer dogmatism. 
C)  need for uniqueness. 
D)  consumer ethnocentrism.

Question 11

The element of Freudian theory which exists to see that the individual satisfies needs in a socially acceptable fashion is the:

Accepted Answer

A)  social self. 
B)  id. 
C)  superego. 
D)  ego. 
A)  social self. 
B)  id. 
C)  superego. 
D)  ego.

Question 12

'Proudly Made in Australia' is a logo used by companies to attract the _____ consumer.

Accepted Answer

A)  dogmatic 
B)  ethnocentric 
C)  innovative 
D)  variety-seeking 
A)  dogmatic 
B)  ethnocentric 
C)  innovative 
D)  variety-seeking

Question 13

For consumers with a high need for ________, conformity to others' expectations or standards, either in appearance or in their possessions, is something to be avoided.

Accepted Answer

A)  innovativeness 
B)  dogmatism 
C)  uniqueness 
D)  compliance 
A)  innovativeness 
B)  dogmatism 
C)  uniqueness 
D)  compliance

Question 14

Aaker's brand personality framework suggests that there are five defining dimensions of a brand's personality, which include sincerity, excitement, competence, sophistication and:

Accepted Answer

A)  honesty. 
B)  reliability. 
C)  ruggedness. 
D)  charm. 
A)  honesty. 
B)  reliability. 
C)  ruggedness. 
D)  charm.

Question 15

A person who has a deep interest in a particular product, a strong desire to acquire more, and a willingness to spend time and money to do it would best describe a(n):

Accepted Answer

A)  fixated consumer. 
B)  materialistic consumer. 
C)  person with the need for cognition. 
D)  ethnocentric. 
A)  fixated consumer. 
B)  materialistic consumer. 
C)  person with the need for cognition. 
D)  ethnocentric.

Question 16

Cosmetics, jewellery, tattoos and coloured contact lenses are all _____ products that offer the consumers the opportunity to modify their appearance.

Accepted Answer

A)  self-extending 
B)  ideal self 
C)  self-altering 
D)  virtual self 
A)  self-extending 
B)  ideal self 
C)  self-altering 
D)  virtual self

Question 17

If consumers have multiple selves, then the most important thing for a marketer to understand is:

Accepted Answer

A)  the social role the consumer is assuming when the firm's product is sold. 
B)  how many selves a particular consumer has. 
C)  the degree of consistency across the consumer's selves. 
D)  the degree that the consumer recognises the multiple selves. 
A)  the social role the consumer is assuming when the firm's product is sold. 
B)  how many selves a particular consumer has. 
C)  the degree of consistency across the consumer's selves. 
D)  the degree that the consumer recognises the multiple selves.

Question 18

According to Karen Horney's theory, the detached individual is dependent and conforms to what others in their environment do.

Accepted Answer

A) True 
 B)False

Question 19

How consumers would like others to see them defines their _____ self-image.

Accepted Answer

A)  expected 
B)  social 
C)  ideal 
D)  ideal social 
A)  expected 
B)  social 
C)  ideal 
D)  ideal social

Question 20

Researchers who apply Freud's psychoanalytic theory of personality to the study of consumer behaviour believe that an individual's:

Accepted Answer

A)  drives are unconscious. 
B)  true reason for purchasing a product is unknown to the individual. 
C)  appearance and possessions reflect his/her personality. 
D)  all of the above are consistent with Freud's theory. 
A)  drives are unconscious. 
B)  true reason for purchasing a product is unknown to the individual. 
C)  appearance and possessions reflect his/her personality. 
D)  all of the above are consistent with Freud's theory.

Low-dogmatic people tend to be more receptive to ads for new products that contain an appeal from an authoritative figure.

Identify and briefly explain the three types of variety seeking activities. Which of the three is particularly relevant to technological products and why? -1. Exploratory purchase behaviour 2. Vicarious exploration 3. Use-innovativeness

Any distinguishing, relatively enduring way in which one individual differs from another is known as a:

The 'Big Five' personality characteristics for brands differ than those for consumers. For clothing brands the 'Big Five' broad characteristics have been identified as: excitement, sincerity, sophistication, _ and _.

A firm that was preparing to market an innovative product would not want its target market to generally be:

Under certain circumstances, personality can change.

In Freud's psychoanalytic theory of personality, one of the three systems that make up the human personality is the ego, which is the individuals' internal expression of moral and ethical codes of conduct.

The degree of rigidity individuals display toward the unfamiliar or towards information that is contrary to their established beliefs is defined as:

The ______ is how consumers would like others to see them.

In order to distinguish between consumer segments that are likely to be receptive to foreign-made products and those that are not, the following personal characteristic is utilised:

The element of Freudian theory which exists to see that the individual satisfies needs in a socially acceptable fashion is the:

'Proudly Made in Australia' is a logo used by companies to attract the _____ consumer.

For consumers with a high need for ________, conformity to others' expectations or standards, either in appearance or in their possessions, is something to be avoided.

Aaker's brand personality framework suggests that there are five defining dimensions of a brand's personality, which include sincerity, excitement, competence, sophistication and:

A person who has a deep interest in a particular product, a strong desire to acquire more, and a willingness to spend time and money to do it would best describe a(n):

Cosmetics, jewellery, tattoos and coloured contact lenses are all _____ products that offer the consumers the opportunity to modify their appearance.

If consumers have multiple selves, then the most important thing for a marketer to understand is:

According to Karen Horney's theory, the detached individual is dependent and conforms to what others in their environment do.

How consumers would like others to see them defines their _____ self-image.

Researchers who apply Freud's psychoanalytic theory of personality to the study of consumer behaviour believe that an individual's:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 4: Personality and self-concept

Low-dogmatic people tend to be more receptive to ads for new products that contain an appeal from an authoritative figure.

Identify and briefly explain the three types of variety seeking activities. Which of the three is particularly relevant to technological products and why? -1. Exploratory purchase behaviour 2. Vicarious exploration 3. Use-innovativeness

Any distinguishing, relatively enduring way in which one individual differs from another is known as a:

The 'Big Five' personality characteristics for brands differ than those for consumers. For clothing brands the 'Big Five' broad characteristics have been identified as: excitement, sincerity, sophistication, _______ and _______.

A firm that was preparing to market an innovative product would not want its target market to generally be:

Under certain circumstances, personality can change.

In Freud's psychoanalytic theory of personality, one of the three systems that make up the human personality is the ego, which is the individuals' internal expression of moral and ethical codes of conduct.

The degree of rigidity individuals display toward the unfamiliar or towards information that is contrary to their established beliefs is defined as:

The ______ is how consumers would like others to see them.

In order to distinguish between consumer segments that are likely to be receptive to foreign-made products and those that are not, the following personal characteristic is utilised:

The element of Freudian theory which exists to see that the individual satisfies needs in a socially acceptable fashion is the:

'Proudly Made in Australia' is a logo used by companies to attract the _____ consumer.

For consumers with a high need for ________, conformity to others' expectations or standards, either in appearance or in their possessions, is something to be avoided.

Aaker's brand personality framework suggests that there are five defining dimensions of a brand's personality, which include sincerity, excitement, competence, sophistication and:

A person who has a deep interest in a particular product, a strong desire to acquire more, and a willingness to spend time and money to do it would best describe a(n):

Cosmetics, jewellery, tattoos and coloured contact lenses are all _____ products that offer the consumers the opportunity to modify their appearance.

If consumers have multiple selves, then the most important thing for a marketer to understand is:

According to Karen Horney's theory, the detached individual is dependent and conforms to what others in their environment do.

How consumers would like others to see them defines their _____ self-image.

Researchers who apply Freud's psychoanalytic theory of personality to the study of consumer behaviour believe that an individual's:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

The 'Big Five' personality characteristics for brands differ than those for consumers. For clothing brands the 'Big Five' broad characteristics have been identified as: excitement, sincerity, sophistication, _ and _.