Exam 6: Consumer learning and involvement

When a learned response is no longer reinforced, it diminishes to the point of being forgotten.

Which of the following is true about consumer brand loyalty?

What is the Elaboration Likelihood Model?

When looking at a print advertisement for scar-healing cream with a large amount of written information about the product, Andrea's analysis of this advertisement will most likely be dominated by the area of her brain called the:

Which of the following statements regarding 'consumer response' is false?

Frequent-user programs are designed to reward:

For marketers, the dual goals of consumer learning are increased market share and product-expert consumers.

Early classical theorists regarded all organisms, human and animal, as relatively _____ entities that could be taught certain behaviours through repetition.

Forgetting is often related to the passage of time. This is known as the process of decay.

Stimulus-response theories are another word for ______ theories.

Brand loyalty is the ultimate desired outcome of consumer learning.

The first consequence of information overload will likely be:

_______ who favour the theory of instrumental conditioning believe that brand loyalty results from an initial product trial that is reinforced through satisfaction, leading to repeat purchase.

Ivan Pavlov was the first theorist to describe the ________ theory as a learning model. According to his theory, learning occurs when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone.

A person's information processing ability is dictated by his/her cognitive ability and the:

Learning can occur even if responses are not overt.

Central to cognitive learning theory is problem solving.

_____ theorists believe that people learn through mental processes.

Brand loyalty has been defined by both:

When watching a commercial on TV a consumer looks at an image for a few seconds and then looks away. This person will then retain an after-image which is packed with information to be processed later even though it is very short-lived. The memory storage area this example refers to is the: