Exam 11: The influence of culture on consumer behaviour

Peter is very conscious of how other members of society evaluate his actions. Because he always tries to do what is socially correct, his actions are dictated by:

There are three main institutions that share the responsibility for the transfer of selected aspects of culture throughout the generations. Which of the following is not one of them?

The learning of one's own native culture is termed acculturation.

Peters Ice Creams' 'Heaven on a Stick' campaign appeals to which Australian core value?

Symbols can be verbal or non-verbal.

When do we become most aware of how culture has moulded our own behaviour?

When research takes place within a natural environment, is performed sometimes without the subjects' awareness and focuses on observing behaviour, it would be said to have the distinct characteristics of:

Domestos, a brand of disinfectant, used 'hospital strength' as its slogan. The makers of Domestos are appealing to which Australian core value?

A firm that decides against exporting because they feel that they do not understand their own culture well enough would likely work on:

A ritual is only considered one if it is public and can be proven.

Researchers use data collection instruments called value instruments to ask people how they feel about such basic personal and social concepts as freedom, comfort and peace.

Whereas beliefs and values are guides for behaviour, _____ are usual or acceptable ways of behaving.

The _____ is a widely used self-administered value inventory that is divided into two parts: where the first half of the measurement instrument deals with ends, while the second half considers means.

Describe some of the social institutions within a society that transmit the elements of culture and make the sharing of culture a reality.

Which of the following is not one of the approaches frequently used to examine culture and spot cultural trends?

_____ is defined as the sum total of learned beliefs, values and customs that serve to direct the consumer behaviour of members of a particular society.

To help him achieve what he perceived to be the 'good life', Thomas built a tennis court in his backyard. This action would be consistent with the core value known as:

Jane was interested to know if a significant portion of the population accepted a particular value and used it as a guide. She was first determining whether or not the value was:

Achievement is an Australian value with historical roots that can be traced back to the taming of a harsh environment and land.

According to the text, to be a core value, the value should meet all of the following criteria except be: