Question 1

What are rituals and ritualistic behaviour? Give examples of each.

Accepted Answer

A ritual is a type of symbolic activity

Question 2

Houses of worship are considered important institutions in the transmission of culture.

Accepted Answer

A) True 
 B)False

Question 3

Older people with a focus on community activities and making the most of a reduced income are typically classified into which Australian value segment?

Accepted Answer

A)  Look-at-me. 
B)  Young optimism. 
C)  Socially aware. 
D)  Basic needs. 
A)  Look-at-me. 
B)  Young optimism. 
C)  Socially aware. 
D)  Basic needs.

Question 4

Values are different than beliefs because values meet all of the following criteria except:

Accepted Answer

A)  they serve as a guide for culturally appropriate behaviour. 
B)  they are widely accepted by members of a society. 
C)  they are numerous and hard to keep count of. 
D)  they are enduring and difficult to change. 
A)  they serve as a guide for culturally appropriate behaviour. 
B)  they are widely accepted by members of a society. 
C)  they are numerous and hard to keep count of. 
D)  they are enduring and difficult to change.

Question 5

The most basic institution for the transmission of elements of culture is the educational institution.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not an instrument used to measure the underlying values of a society?

Accepted Answer

A)  Rokeach Value Survey. 
B)  List of Values. 
C)  Roy Morgan Research Australian Values Segments. 
D)  Chapin's Value Structure Scale. 
A)  Rokeach Value Survey. 
B)  List of Values. 
C)  Roy Morgan Research Australian Values Segments. 
D)  Chapin's Value Structure Scale.

Question 7

We become more aware of our own culture only when we remain with our culture and learn more about our own culture.

Accepted Answer

A) True 
 B)False

Question 8

Culture is measured using different tools. Content analysis, consumer fieldwork and value measurement instruments are three research approaches that are frequently used to examine culture and to spot cultural trends. Explain two of these approaches and how they can be used by marketers.

Accepted Answer

Content analysis
Conclusions about a soc

Question 9

Singing the national anthem before a football match is considered a:

Accepted Answer

A)  public ritual. 
B)  private custom. 
C)  symbol. 
D)  belief. 
A)  public ritual. 
B)  private custom. 
C)  symbol. 
D)  belief.

Question 10

Culture is becoming increasingly deterritorialised and penetrated by elements from other cultures.

Accepted Answer

A) True 
 B)False

Question 11

One of the distinct characteristics of field observation is that it happens in a controlled environment with the subject's cooperation.

Accepted Answer

A) True 
 B)False

Question 12

A vital part of the enculturation role of the family is the consumer socialisation of the young.

Accepted Answer

A) True 
 B)False

Question 13

Anything that stands for something else is a(n):

Accepted Answer

A)  attitude. 
B)  belief. 
C)  symbol. 
D)  value. 
A)  attitude. 
B)  belief. 
C)  symbol. 
D)  value.

Question 14

If products prove to be successful in at least five foreign markets, then it is safe to say they will be successful everywhere.

Accepted Answer

A) True 
 B)False

Question 15

A child or teenager will determine that using swear words is either acceptable or unacceptable behaviour through:

Accepted Answer

A)  formal learning. 
B)  informal learning. 
C)  technical learning. 
D)  inferential learning. 
A)  formal learning. 
B)  informal learning. 
C)  technical learning. 
D)  inferential learning.

Question 16

In a broad sense, both values and beliefs are _____ that affect a wide range of specific attitudes, which in turn influence the way a person is likely to respond in a specific situation.

Accepted Answer

A)  forms of culture 
B)  verbal statements 
C)  mental images 
D)  mental statements 
A)  forms of culture 
B)  verbal statements 
C)  mental images 
D)  mental statements

Question 17

What is the 'invisible hand of culture'? Why is it so important to a marketer?

Accepted Answer

Culture is defined as the sum total of l

Question 18

If the Federal Government was interested in evaluating the advertising claims of competitors in a specific industry, they would most likely use:

Accepted Answer

A)  value measurement instruments. 
B)  projective tests. 
C)  consumer fieldwork. 
D)  content analysis. 
A)  value measurement instruments. 
B)  projective tests. 
C)  consumer fieldwork. 
D)  content analysis.

Question 19

Cultural beliefs, values and customs continue to be followed as long as:

Accepted Answer

A)  we learn new ones from other cultures. 
B)  that culture exists. 
C)  they are similar to other cultures, beliefs and values. 
D)  they yield satisfaction. 
A)  we learn new ones from other cultures. 
B)  that culture exists. 
C)  they are similar to other cultures, beliefs and values. 
D)  they yield satisfaction.

Question 20

Which level of culture would be defined by the 'shared cultural characters that uniquely or specifically define the citizens of particular countries'?

Accepted Answer

A)  International. 
B)  Regional. 
C)  National. 
D)  None of the above. 
A)  International. 
B)  Regional. 
C)  National. 
D)  None of the above.

What are rituals and ritualistic behaviour? Give examples of each.

Houses of worship are considered important institutions in the transmission of culture.

Older people with a focus on community activities and making the most of a reduced income are typically classified into which Australian value segment?

Values are different than beliefs because values meet all of the following criteria except:

The most basic institution for the transmission of elements of culture is the educational institution.

Which of the following is not an instrument used to measure the underlying values of a society?

We become more aware of our own culture only when we remain with our culture and learn more about our own culture.

Culture is measured using different tools. Content analysis, consumer fieldwork and value measurement instruments are three research approaches that are frequently used to examine culture and to spot cultural trends. Explain two of these approaches and how they can be used by marketers.

Singing the national anthem before a football match is considered a:

Culture is becoming increasingly deterritorialised and penetrated by elements from other cultures.

One of the distinct characteristics of field observation is that it happens in a controlled environment with the subject's cooperation.

A vital part of the enculturation role of the family is the consumer socialisation of the young.

Anything that stands for something else is a(n):

If products prove to be successful in at least five foreign markets, then it is safe to say they will be successful everywhere.

A child or teenager will determine that using swear words is either acceptable or unacceptable behaviour through:

In a broad sense, both values and beliefs are _____ that affect a wide range of specific attitudes, which in turn influence the way a person is likely to respond in a specific situation.

What is the 'invisible hand of culture'? Why is it so important to a marketer?

If the Federal Government was interested in evaluating the advertising claims of competitors in a specific industry, they would most likely use:

Cultural beliefs, values and customs continue to be followed as long as:

Which level of culture would be defined by the 'shared cultural characters that uniquely or specifically define the citizens of particular countries'?

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 11: The influence of culture on consumer behaviour

What are rituals and ritualistic behaviour? Give examples of each.

Houses of worship are considered important institutions in the transmission of culture.

Older people with a focus on community activities and making the most of a reduced income are typically classified into which Australian value segment?

Values are different than beliefs because values meet all of the following criteria except:

The most basic institution for the transmission of elements of culture is the educational institution.

Which of the following is not an instrument used to measure the underlying values of a society?

We become more aware of our own culture only when we remain with our culture and learn more about our own culture.

Culture is measured using different tools. Content analysis, consumer fieldwork and value measurement instruments are three research approaches that are frequently used to examine culture and to spot cultural trends. Explain two of these approaches and how they can be used by marketers.

Singing the national anthem before a football match is considered a:

Culture is becoming increasingly deterritorialised and penetrated by elements from other cultures.

One of the distinct characteristics of field observation is that it happens in a controlled environment with the subject's cooperation.

A vital part of the enculturation role of the family is the consumer socialisation of the young.

Anything that stands for something else is a(n):

If products prove to be successful in at least five foreign markets, then it is safe to say they will be successful everywhere.

A child or teenager will determine that using swear words is either acceptable or unacceptable behaviour through:

In a broad sense, both values and beliefs are _____ that affect a wide range of specific attitudes, which in turn influence the way a person is likely to respond in a specific situation.

What is the 'invisible hand of culture'? Why is it so important to a marketer?

If the Federal Government was interested in evaluating the advertising claims of competitors in a specific industry, they would most likely use:

Cultural beliefs, values and customs continue to be followed as long as:

Which level of culture would be defined by the 'shared cultural characters that uniquely or specifically define the citizens of particular countries'?

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters