Question 1

When the Salvation Army appeals for donations, they are appealing to the Australian cultural value of benevolence.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following could be considered a product or service symbol?

Accepted Answer

A)  The price of a product. 
B)  The channel of distribution of a product. 
C)  The name of a product. 
D)  All of the above. 
A)  The price of a product. 
B)  The channel of distribution of a product. 
C)  The name of a product. 
D)  All of the above.

Question 3

A custom is any type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time.

Accepted Answer

A) True 
 B)False

Question 4

When researchers become active members of the environment that they are studying rather than just observers, we call them:

Accepted Answer

A)  actors. 
B)  imitators. 
C)  active-researchers. 
D)  participant-observers. 
A)  actors. 
B)  imitators. 
C)  active-researchers. 
D)  participant-observers.

Question 5

Natalie just tried a new brand of low-fat yoghurt. She did not like the product at all. Her evaluation would be considered to be a:

Accepted Answer

A)  custom. 
B)  guide. 
C)  value. 
D)  belief. 
A)  custom. 
B)  guide. 
C)  value. 
D)  belief.

Question 6

Products that are associated with or somehow enhance performance of the ritual are called:

Accepted Answer

A)  enhancers. 
B)  artefacts. 
C)  ritualistic aids. 
D)  associates. 
A)  enhancers. 
B)  artefacts. 
C)  ritualistic aids. 
D)  associates.

Question 7

Insights on what is suitable to wear for a specific occasion, and other dress codes, are something we learn through:

Accepted Answer

A)  travel. 
B)  culture. 
C)  values. 
D)  technical learning. 
A)  travel. 
B)  culture. 
C)  values. 
D)  technical learning.

Question 8

When a person involved in learning is told why a particular behaviour should be undertaken, it is most likely that he or she is taking part in:

Accepted Answer

A)  informal learning. 
B)  experiential learning. 
C)  technical learning. 
D)  inferential learning. 
A)  informal learning. 
B)  experiential learning. 
C)  technical learning. 
D)  inferential learning.

Question 9

What is the difference between beliefs, values and customs? Are there any similarities?

Accepted Answer

Beliefs consist of the very large number

Question 10

Beliefs are guides for behaviour and values do not classify as a type of belief.

Accepted Answer

A) True 
 B)False

Question 11

The learning of one's own culture is termed:

Accepted Answer

A)  indoctrination. 
B)  enculturation. 
C)  deculturation. 
D)  acculturation. 
A)  indoctrination. 
B)  enculturation. 
C)  deculturation. 
D)  acculturation.

Question 12

Hedonism is a social value rarely associated with Australians.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is not a distinct characteristic of field observation?

Accepted Answer

A)  It takes place within a natural environment. 
B)  It requires the observer to be outside. 
C)  It is sometimes performed without the subjects' awareness. 
D)  It focuses on observation of behaviour. 
A)  It takes place within a natural environment. 
B)  It requires the observer to be outside. 
C)  It is sometimes performed without the subjects' awareness. 
D)  It focuses on observation of behaviour.

Question 14

From a marketing standpoint, it is not the ritual that is important, but the:

Accepted Answer

A)  result of the ritualistic behaviour on society. 
B)  outcome of the ritual. 
C)  consistency of the ritual over time. 
D)  artefacts that are associated with the performance of the ritual. 
A)  result of the ritualistic behaviour on society. 
B)  outcome of the ritual. 
C)  consistency of the ritual over time. 
D)  artefacts that are associated with the performance of the ritual.

Question 15

A card, present, cake and candles are all:

Accepted Answer

A)  rituals of a birthday. 
B)  part of the Australian value system in celebration of a birthday. 
C)  artefacts associated with a birthday ritual. 
D)  customary items in any birthday celebration around the world. 
A)  rituals of a birthday. 
B)  part of the Australian value system in celebration of a birthday. 
C)  artefacts associated with a birthday ritual. 
D)  customary items in any birthday celebration around the world.

Question 16

One aspect of communication that seems to separate humans from most other animals is their ability to recognise:

Accepted Answer

A)  cultural attachments. 
B)  shared meanings. 
C)  identifiers. 
D)  symbols. 
A)  cultural attachments. 
B)  shared meanings. 
C)  identifiers. 
D)  symbols.

Question 17

The survey developed by Rokeach is an example of a(n):

Accepted Answer

A)  projective technique. 
B)  inference. 
C)  value instrument. 
D)  individualised instrument. 
A)  projective technique. 
B)  inference. 
C)  value instrument. 
D)  individualised instrument.

Question 18

Cultural beliefs, values and customs continue to be followed as long as the society is intact.

Accepted Answer

A) True 
 B)False

Question 19

In order to acquire a common culture, members of a society must have a common:

Accepted Answer

A)  religion. 
B)  language. 
C)  history. 
D)  goal. 
A)  religion. 
B)  language. 
C)  history. 
D)  goal.

Question 20

Which of the following is not considered to be a core value of Australians?

Accepted Answer

A)  Achievement. 
B)  Benevolence. 
C)  Obtainment. 
D)  Tradition. 
A)  Achievement. 
B)  Benevolence. 
C)  Obtainment. 
D)  Tradition.

When the Salvation Army appeals for donations, they are appealing to the Australian cultural value of benevolence.

Which of the following could be considered a product or service symbol?

A custom is any type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time.

When researchers become active members of the environment that they are studying rather than just observers, we call them:

Natalie just tried a new brand of low-fat yoghurt. She did not like the product at all. Her evaluation would be considered to be a:

Products that are associated with or somehow enhance performance of the ritual are called:

Insights on what is suitable to wear for a specific occasion, and other dress codes, are something we learn through:

When a person involved in learning is told why a particular behaviour should be undertaken, it is most likely that he or she is taking part in:

What is the difference between beliefs, values and customs? Are there any similarities?

Beliefs are guides for behaviour and values do not classify as a type of belief.

The learning of one's own culture is termed:

Hedonism is a social value rarely associated with Australians.

Which of the following is not a distinct characteristic of field observation?

From a marketing standpoint, it is not the ritual that is important, but the:

A card, present, cake and candles are all:

One aspect of communication that seems to separate humans from most other animals is their ability to recognise:

The survey developed by Rokeach is an example of a(n):

Cultural beliefs, values and customs continue to be followed as long as the society is intact.

In order to acquire a common culture, members of a society must have a common:

Which of the following is not considered to be a core value of Australians?

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 11: The influence of culture on consumer behaviour

When the Salvation Army appeals for donations, they are appealing to the Australian cultural value of benevolence.

Which of the following could be considered a product or service symbol?

A custom is any type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time.

When researchers become active members of the environment that they are studying rather than just observers, we call them:

Natalie just tried a new brand of low-fat yoghurt. She did not like the product at all. Her evaluation would be considered to be a:

Products that are associated with or somehow enhance performance of the ritual are called:

Insights on what is suitable to wear for a specific occasion, and other dress codes, are something we learn through:

When a person involved in learning is told why a particular behaviour should be undertaken, it is most likely that he or she is taking part in:

What is the difference between beliefs, values and customs? Are there any similarities?

Beliefs are guides for behaviour and values do not classify as a type of belief.

The learning of one's own culture is termed:

Hedonism is a social value rarely associated with Australians.

Which of the following is not a distinct characteristic of field observation?

From a marketing standpoint, it is not the ritual that is important, but the:

A card, present, cake and candles are all:

One aspect of communication that seems to separate humans from most other animals is their ability to recognise:

The survey developed by Rokeach is an example of a(n):

Cultural beliefs, values and customs continue to be followed as long as the society is intact.

In order to acquire a common culture, members of a society must have a common:

Which of the following is not considered to be a core value of Australians?

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters