Question 1

Mental or verbal statements that reflect a person's particular knowledge or assessment of something is defined as a person's:

Accepted Answer

A)  values. 
B)  beliefs. 
C)  customs. 
D)  culture. 
A)  values. 
B)  beliefs. 
C)  customs. 
D)  culture.

Question 2

A researcher living on the streets to observe the behaviour of homeless people without disclosing his or her true identity would be using:

Accepted Answer

A)  value measurement instruments. 
B)  field observation. 
C)  projective tests. 
D)  content analysis. 
A)  value measurement instruments. 
B)  field observation. 
C)  projective tests. 
D)  content analysis.

Question 3

A particular boxer, at the beginning of each round, kisses each glove and taps them together five times. These actions would represent:

Accepted Answer

A)  repetitive behaviour. 
B)  customs. 
C)  subconscious actions. 
D)  ritualistic behaviour. 
A)  repetitive behaviour. 
B)  customs. 
C)  subconscious actions. 
D)  ritualistic behaviour.

Question 4

An analysis of the promotional efforts of the members of a particular industry could be achieved via:

Accepted Answer

A)  value measurement instruments. 
B)  projective tests. 
C)  content analysis. 
D)  consumer fieldwork. 
A)  value measurement instruments. 
B)  projective tests. 
C)  content analysis. 
D)  consumer fieldwork.

Question 5

A value instrument that could be employed to segment markets on the basis of value is the:

Accepted Answer

A)  Rokeach Value Survey. 
B)  Mockerson Segment Analysis. 
C)  Masters and Johnson Survey. 
D)  Bacon Value Analysis. 
A)  Rokeach Value Survey. 
B)  Mockerson Segment Analysis. 
C)  Masters and Johnson Survey. 
D)  Bacon Value Analysis.

Question 6

The content of verbal, written and pictorial communications (e.g. the copy and art composition of an advertisement) is the focus of:

Accepted Answer

A)  value measurement instruments. 
B)  projective tests. 
C)  consumer fieldwork. 
D)  content analysis. 
A)  value measurement instruments. 
B)  projective tests. 
C)  consumer fieldwork. 
D)  content analysis.

Question 7

Having a common language is necessary in order to have a shared culture.

Accepted Answer

A) True 
 B)False

Question 8

The impact of  _____ is so natural and so automatic that its influence on behaviour is usually taken for granted.

Accepted Answer

A)  values 
B)  customs 
C)  guides 
D)  culture 
A)  values 
B)  customs 
C)  guides 
D)  culture

Question 9

_____ is an important concept for marketers who plan to sell their products in foreign or multinational markets.

Accepted Answer

A)  Ethnocentrism 
B)  Enculturation 
C)  Acculturation 
D)  Subcultures 
A)  Ethnocentrism 
B)  Enculturation 
C)  Acculturation 
D)  Subcultures

Question 10

The _____ serves as the basic institution that serves as the primary agent for enculturation the passing along of basic cultural beliefs, values and customs to society's newest members.

Accepted Answer

A)  educational institution 
B)  local community 
C)  family 
D)  house of worship 
A)  educational institution 
B)  local community 
C)  family 
D)  house of worship

Question 11

The difference between achievement and success is determined by:

Accepted Answer

A)  the size of the reward. 
B)  when the reward will be realised. 
C)  the nature of the reward. 
D)  if the reward can be seen by others. 
A)  the size of the reward. 
B)  when the reward will be realised. 
C)  the nature of the reward. 
D)  if the reward can be seen by others.

Question 12

In addition to language and symbols, culture includes various ______ experiences and behaviours that until recently have been neglected by consumer researchers.

Accepted Answer

A)  changing 
B)  ritualised 
C)  symbolised 
D)  none of the above 
A)  changing 
B)  ritualised 
C)  symbolised 
D)  none of the above

Question 13

The particular way in which a family celebrates Christmas, the types of food they eat and even the gifts that are given are all part of a:

Accepted Answer

A)  custom. 
B)  ritual. 
C)  symbol. 
D)  belief. 
A)  custom. 
B)  ritual. 
C)  symbol. 
D)  belief.

Question 14

What are the three forms of cultural learning? How can marketers employ these principles in their work?

Accepted Answer

Anthropologists have identified three di

Question 15

An Australian citizen moves to China for an extended period of time for his work. The process in which he learns and 'gets used to' the Chinese culture is termed:

Accepted Answer

A)  deculturation. 
B)  indoctrination. 
C)  acceptance. 
D)  acculturation. 
A)  deculturation. 
B)  indoctrination. 
C)  acceptance. 
D)  acculturation.

Mental or verbal statements that reflect a person's particular knowledge or assessment of something is defined as a person's:

A researcher living on the streets to observe the behaviour of homeless people without disclosing his or her true identity would be using:

A particular boxer, at the beginning of each round, kisses each glove and taps them together five times. These actions would represent:

An analysis of the promotional efforts of the members of a particular industry could be achieved via:

A value instrument that could be employed to segment markets on the basis of value is the:

The content of verbal, written and pictorial communications (e.g. the copy and art composition of an advertisement) is the focus of:

Having a common language is necessary in order to have a shared culture.

The impact of _____ is so natural and so automatic that its influence on behaviour is usually taken for granted.

_____ is an important concept for marketers who plan to sell their products in foreign or multinational markets.

The _____ serves as the basic institution that serves as the primary agent for enculturation the passing along of basic cultural beliefs, values and customs to society's newest members.

The difference between achievement and success is determined by:

In addition to language and symbols, culture includes various ______ experiences and behaviours that until recently have been neglected by consumer researchers.

The particular way in which a family celebrates Christmas, the types of food they eat and even the gifts that are given are all part of a:

What are the three forms of cultural learning? How can marketers employ these principles in their work?

An Australian citizen moves to China for an extended period of time for his work. The process in which he learns and 'gets used to' the Chinese culture is termed:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 11: The influence of culture on consumer behaviour

Mental or verbal statements that reflect a person's particular knowledge or assessment of something is defined as a person's:

A researcher living on the streets to observe the behaviour of homeless people without disclosing his or her true identity would be using:

A particular boxer, at the beginning of each round, kisses each glove and taps them together five times. These actions would represent:

An analysis of the promotional efforts of the members of a particular industry could be achieved via:

A value instrument that could be employed to segment markets on the basis of value is the:

The content of verbal, written and pictorial communications (e.g. the copy and art composition of an advertisement) is the focus of:

Having a common language is necessary in order to have a shared culture.

The impact of _____ is so natural and so automatic that its influence on behaviour is usually taken for granted.

_____ is an important concept for marketers who plan to sell their products in foreign or multinational markets.

The _____ serves as the basic institution that serves as the primary agent for enculturation the passing along of basic cultural beliefs, values and customs to society's newest members.

The difference between achievement and success is determined by:

In addition to language and symbols, culture includes various ______ experiences and behaviours that until recently have been neglected by consumer researchers.

The particular way in which a family celebrates Christmas, the types of food they eat and even the gifts that are given are all part of a:

What are the three forms of cultural learning? How can marketers employ these principles in their work?

An Australian citizen moves to China for an extended period of time for his work. The process in which he learns and 'gets used to' the Chinese culture is termed:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters