Question 1

What tends to set subcultures apart from other members of society is their:

Accepted Answer

A)  substantial size. 
B)  different geographic location. 
C)  different beliefs, values and customs. 
D)  different shopping patterns. 
A)  substantial size. 
B)  different geographic location. 
C)  different beliefs, values and customs. 
D)  different shopping patterns.

Question 2

It can be assumed that a community is homogeneous when the same language is spoken within the community.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following traits is not considered a feminine trait?

Accepted Answer

A)  Tactfulness. 
B)  Neatness. 
C)  Talkativeness. 
D)  Competitiveness. 
A)  Tactfulness. 
B)  Neatness. 
C)  Talkativeness. 
D)  Competitiveness.

Question 4

Which of the following is not true about subcultures?

Accepted Answer

A)  Subcultures are dynamic. 
B)  Membership in each subculture will provide its own set of beliefs, values and 	attitudes. 
C)  Subcultures are of interest to marketers only if they represent a desirable market. 
D)  Subcultures are unique to the middle and lower classes. 
A)  Subcultures are dynamic. 
B)  Membership in each subculture will provide its own set of beliefs, values and 	attitudes. 
C)  Subcultures are of interest to marketers only if they represent a desirable market. 
D)  Subcultures are unique to the middle and lower classes.

Question 5

When it comes to marketing, baby boomers are:

Accepted Answer

A)  brand embracing. 
B)  against branding. 
C)  brand loyal. 
D)  brand switchers. 
A)  brand embracing. 
B)  against branding. 
C)  brand loyal. 
D)  brand switchers.

Question 6

Because they are family-oriented, highly industrious and strongly driven to achieve a middle-class lifestyle, Asian-Australians are an attractive niche market.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is not a characteristic of the baby boomer subculture?

Accepted Answer

A)  They are comfortable with technology. 
B)  They are the single largest distinctive age category. 
C)  They are consumption-oriented. 
D)  Yuppies are one of the sub-segments in this category. 
A)  They are comfortable with technology. 
B)  They are the single largest distinctive age category. 
C)  They are consumption-oriented. 
D)  Yuppies are one of the sub-segments in this category.

Question 8

Baby boomers are motivated consumers who are consumption-oriented.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not one of the four segments of the female population?

Accepted Answer

A)  Stay-at-home housewife. 
B)  Plan-to-work housewife. 
C)  Just-a-job working woman. 
D)  Out-of-work housewife. 
A)  Stay-at-home housewife. 
B)  Plan-to-work housewife. 
C)  Just-a-job working woman. 
D)  Out-of-work housewife.

Question 10

Before marketers can effectively determine the wants and/or needs of consumers, they should identify the:

Accepted Answer

A)  population. 
B)  subcultures to which individuals belong. 
C)  number of competitors in the marketplace. 
D)  size of the largest competitor. 
A)  population. 
B)  subcultures to which individuals belong. 
C)  number of competitors in the marketplace. 
D)  size of the largest competitor.

Question 11

The purchase of cultural artefacts is most often driven by a consumer's desire to associate with his/her:

Accepted Answer

A)  ethnic roots. 
B)  culture. 
C)  target market. 
D)  family. 
A)  ethnic roots. 
B)  culture. 
C)  target market. 
D)  family.

Question 12

Approximately _____ per cent of Australians are born overseas.

Accepted Answer

A)  5 
B)  10 
C)  19 
D)  24 
A)  5 
B)  10 
C)  19 
D)  24

What tends to set subcultures apart from other members of society is their:

It can be assumed that a community is homogeneous when the same language is spoken within the community.

Which of the following traits is not considered a feminine trait?

Which of the following is not true about subcultures?

When it comes to marketing, baby boomers are:

Because they are family-oriented, highly industrious and strongly driven to achieve a middle-class lifestyle, Asian-Australians are an attractive niche market.

Which of the following is not a characteristic of the baby boomer subculture?

Baby boomers are motivated consumers who are consumption-oriented.

Which of the following is not one of the four segments of the female population?

Before marketers can effectively determine the wants and/or needs of consumers, they should identify the:

The purchase of cultural artefacts is most often driven by a consumer's desire to associate with his/her:

Approximately _____ per cent of Australians are born overseas.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 12: Subcultural aspects of consumer behaviour

What tends to set subcultures apart from other members of society is their:

It can be assumed that a community is homogeneous when the same language is spoken within the community.

Which of the following traits is not considered a feminine trait?

Which of the following is not true about subcultures?

When it comes to marketing, baby boomers are:

Because they are family-oriented, highly industrious and strongly driven to achieve a middle-class lifestyle, Asian-Australians are an attractive niche market.

Which of the following is not a characteristic of the baby boomer subculture?

Baby boomers are motivated consumers who are consumption-oriented.

Which of the following is not one of the four segments of the female population?

Before marketers can effectively determine the wants and/or needs of consumers, they should identify the:

The purchase of cultural artefacts is most often driven by a consumer's desire to associate with his/her:

Approximately _____ per cent of Australians are born overseas.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters