Question 1

______ have been used to describe groups of individuals who were born in a particular era.

Accepted Answer

A)  Generations 
B)  Age cohorts 
C)  Ancestry 
D)  None of the above 
A)  Generations 
B)  Age cohorts 
C)  Ancestry 
D)  None of the above

Question 2

Which of the following is not a subcultural category?

Accepted Answer

A)  First-language background. 
B)  Age. 
C)  Sexual Preference. 
D)  All of the above are subcultural categories. 
A)  First-language background. 
B)  Age. 
C)  Sexual Preference. 
D)  All of the above are subcultural categories.

Question 3

The single largest distinctive age category alive today is:

Accepted Answer

A)  the baby boomers. 
B)  generation X. 
C)  the elderly. 
D)  the affluent. 
A)  the baby boomers. 
B)  generation X. 
C)  the elderly. 
D)  the affluent.

Question 4

Yuppies are members of the _____ subculture.

Accepted Answer

A)  generation X 
B)  baby boomer 
C)  senior 
D)  generation Y 
A)  generation X 
B)  baby boomer 
C)  senior 
D)  generation Y

Question 5

A _____ is a distinct cultural group that exists as an identifiable segment within a larger, more complex society.

Accepted Answer

A)  culture 
B)  subculture 
C)  trait 
D)  racial subculture 
A)  culture 
B)  subculture 
C)  trait 
D)  racial subculture

Question 6

Generation X could be characterised as all of the following except:

Accepted Answer

A)  they do not like labels. 
B)  they are cynical and do not want to be marketed to. 
C)  they grew up in the Internet era. 
D)  they view job satisfaction as more important than salary. 
A)  they do not like labels. 
B)  they are cynical and do not want to be marketed to. 
C)  they grew up in the Internet era. 
D)  they view job satisfaction as more important than salary.

Question 7

Working women tend to do all the following except:

Accepted Answer

A)  spend less time shopping than non-working women. 
B)  be less brand-loyal than non-working women. 
C)  shop on weekends and evenings. 
D)  buy more through direct mail catalogues than non-working women. 
A)  spend less time shopping than non-working women. 
B)  be less brand-loyal than non-working women. 
C)  shop on weekends and evenings. 
D)  buy more through direct mail catalogues than non-working women.

Question 8

What are the defining characteristics of the 'baby boomer' segment? Why is this segment attractive to firms? Who are 'yuppies'?

Accepted Answer

Baby boomers are those born between 1946

Question 9

Marketers expecting to sell to members of generation X should:

Accepted Answer

A)  use hard sell. 
B)  advertise in the newspaper. 
C)  use network television. 
D)  none of the above. 
A)  use hard sell. 
B)  advertise in the newspaper. 
C)  use network television. 
D)  none of the above.

Question 10

Baby boomers tend to be motivated consumers and are consumption-oriented.

Accepted Answer

A) True 
 B)False

Question 11

The age category that has low levels of net assets and spends disproportionally more on recreation is:

Accepted Answer

A)  baby boomers. 
B)  the affluent. 
C)  the elderly. 
D)  generation X. 
A)  baby boomers. 
B)  the affluent. 
C)  the elderly. 
D)  generation X.

Question 12

Consumer behaviour is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.

Accepted Answer

A) True 
 B)False

Question 13

Subcultural analysis enables a marketing manager to focus on natural, though not necessarily large, market segments.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements about Maori is false?

Accepted Answer

A)  Unlike the Australian Indigenous population, Maori own significant assets in land, fishing and forestry. 
B)  The Maori population has a young age structure (over half are younger than 30). 
C)  Maori are more likely to live in extended families with more than one family per household. 
D)  The Maori population has the same level of education as non-Maori New Zealanders. 
A)  Unlike the Australian Indigenous population, Maori own significant assets in land, fishing and forestry. 
B)  The Maori population has a young age structure (over half are younger than 30). 
C)  Maori are more likely to live in extended families with more than one family per household. 
D)  The Maori population has the same level of education as non-Maori New Zealanders.

Question 15

The most brand-loyal age subculture is the generation Xers.

Accepted Answer

A) True 
 B)False

Question 16

Segmenting the elderly market is difficult as they tend to be a homogeneous subcultural group.

Accepted Answer

A) True 
 B)False

Question 17

How have consumers from non-English-speaking backgrounds influenced the development and introduction of new products onto the Australian market? Illustrate with examples.

Accepted Answer

In Australia there are significant marke

Question 18

Ancestral pride might lead to:

Accepted Answer

A)  consumption of ethnic foods. 
B)  travel to the 'homeland'. 
C)  purchase of ethnic clothing. 
D)  all of the above. 
A)  consumption of ethnic foods. 
B)  travel to the 'homeland'. 
C)  purchase of ethnic clothing. 
D)  all of the above.

Question 19

Which of the following is not a reason why Australian marketers tend to avoid market segmentation based on race?

Accepted Answer

A)  Many Australians appear uncomfortable using race as a legitimate means of segmenting society. 
B)  The time of arrival of non-English-speaking background (NES
B)  immigrants is more critical to their economic status than their race. 
C)  How long a NESB family has lived in Australia is more likely to affect their spending habits than their race. 
D)  All of the above are reasons why Australians tend to avoid market segmentation based on race. 
A)  Many Australians appear uncomfortable using race as a legitimate means of segmenting society. 
B)  The time of arrival of non-English-speaking background (NES
B)  immigrants is more critical to their economic status than their race. 
C)  How long a NESB family has lived in Australia is more likely to affect their spending habits than their race. 
D)  All of the above are reasons why Australians tend to avoid market segmentation based on race.

Question 20

The perceptions that most people have when they hear the general term 'baby boomers' is most consistent with the subgroup known as:

Accepted Answer

A)  younger boomers. 
B)  older boomers. 
C)  affluent boomers. 
D)  Yers. 
A)  younger boomers. 
B)  older boomers. 
C)  affluent boomers. 
D)  Yers.

______ have been used to describe groups of individuals who were born in a particular era.

Which of the following is not a subcultural category?

The single largest distinctive age category alive today is:

Yuppies are members of the _____ subculture.

A _____ is a distinct cultural group that exists as an identifiable segment within a larger, more complex society.

Generation X could be characterised as all of the following except:

Working women tend to do all the following except:

What are the defining characteristics of the 'baby boomer' segment? Why is this segment attractive to firms? Who are 'yuppies'?

Marketers expecting to sell to members of generation X should:

Baby boomers tend to be motivated consumers and are consumption-oriented.

The age category that has low levels of net assets and spends disproportionally more on recreation is:

Consumer behaviour is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.

Subcultural analysis enables a marketing manager to focus on natural, though not necessarily large, market segments.

Which of the following statements about Maori is false?

The most brand-loyal age subculture is the generation Xers.

Segmenting the elderly market is difficult as they tend to be a homogeneous subcultural group.

How have consumers from non-English-speaking backgrounds influenced the development and introduction of new products onto the Australian market? Illustrate with examples.

Ancestral pride might lead to:

Which of the following is not a reason why Australian marketers tend to avoid market segmentation based on race?

The perceptions that most people have when they hear the general term 'baby boomers' is most consistent with the subgroup known as:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 12: Subcultural aspects of consumer behaviour

______ have been used to describe groups of individuals who were born in a particular era.

Which of the following is not a subcultural category?

The single largest distinctive age category alive today is:

Yuppies are members of the _____ subculture.

A _____ is a distinct cultural group that exists as an identifiable segment within a larger, more complex society.

Generation X could be characterised as all of the following except:

Working women tend to do all the following except:

What are the defining characteristics of the 'baby boomer' segment? Why is this segment attractive to firms? Who are 'yuppies'?

Marketers expecting to sell to members of generation X should:

Baby boomers tend to be motivated consumers and are consumption-oriented.

The age category that has low levels of net assets and spends disproportionally more on recreation is:

Consumer behaviour is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.

Subcultural analysis enables a marketing manager to focus on natural, though not necessarily large, market segments.

Which of the following statements about Maori is false?

The most brand-loyal age subculture is the generation Xers.

Segmenting the elderly market is difficult as they tend to be a homogeneous subcultural group.

How have consumers from non-English-speaking backgrounds influenced the development and introduction of new products onto the Australian market? Illustrate with examples.

Ancestral pride might lead to:

Which of the following is not a reason why Australian marketers tend to avoid market segmentation based on race?

The perceptions that most people have when they hear the general term 'baby boomers' is most consistent with the subgroup known as:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters