Exam 12: Subcultural aspects of consumer behaviour

Why is it important for marketers to segment the market according to religious subcultures?

A Malaysian cuisine restaurant in the city centre of Sydney is an example of the culture of an immigrant group dispersing in the community.

When it comes to marketing, generation Xers are more likely to be:

For Generation X starting a family is more important than work commitment.

The elderly can also be segmented in terms of motivations and quality-of-life orientation. Which of the following is/are (one of) those segments?

Which of the following is not one of the four perceived age dimensions in the elderly market?

It is reasonable to expect members of an ethnic subculture to fluently speak their first language.

A firm appealing to Generation X as potential employees would likely be most successful emphasising:

One way to segment the elderly into chronological age categories is via all of the following except:

An ideal age describes the age a person thinks he/she is at and tends to be older than their chronological age.

The members of a subculture are homogenous.

The largest religious group in Australia is Orthodox.

Research consistently suggests that our chronological age is more important in determining our behaviour than our cognitive age.

Membership in each subculture will provide its own set of beliefs, values and attitudes.

The extent of marketing activities to ethnic groups can be gauged by the strength of the ethnic press in Australia.

The largest gift-giving season in Australia is around St. Valentine's Day.

The consumption of items such as cars, computers and the Internet is lower for:

The largest age subculture is the _____ subculture.

Working women are less brand-loyal than non-working women.

The elderly market can be viewed as a homogeneous group.