Question 1

Subcultures are limited to race, religion, nationality and social class.

Accepted Answer

A) True 
 B)False

Question 2

A striking trend for both women and men is the increased rate of _____ workforce participation.

Accepted Answer

A)  part-time 
B)  full-time 
C)  career-oriented 
D)  'work for the dole' 
A)  part-time 
B)  full-time 
C)  career-oriented 
D)  'work for the dole'

Question 3

There are more than ______ community languages in common use in Australia.

Accepted Answer

A)  2000 
B)  600 
C)  800 
D)  200 
A)  2000 
B)  600 
C)  800 
D)  200

Question 4

Which of the following is not a characteristic of the yuppie subculture?

Accepted Answer

A)  They are well educated. 
B)  They are well-off financially. 
C)  They are sceptical of marketing efforts. 
D)  They are good targets for travel and physical fitness equipment. 
A)  They are well educated. 
B)  They are well-off financially. 
C)  They are sceptical of marketing efforts. 
D)  They are good targets for travel and physical fitness equipment.

Question 5

The fact that yuppies are getting married, having children and, as a result, are changing their lifestyle requirements is disturbing news for:

Accepted Answer

A)  status brand name producers. 
B)  low-priced products. 
C)  well-known brands. 
D)  producers of technological products. 
A)  status brand name producers. 
B)  low-priced products. 
C)  well-known brands. 
D)  producers of technological products.

Question 6

Generally, ethnic-specific advertising is more effective than general advertising for the same product.

Accepted Answer

A) True 
 B)False

Question 7

The age subculture that is most influenced by friends and peers and more likely to be disloyal to brands but highly loyal to relationships is the _____ subculture.

Accepted Answer

A)  baby boomers 
B)  generation X 
C)  busters 
D)  generation Y 
A)  baby boomers 
B)  generation X 
C)  busters 
D)  generation Y

Question 8

Identify various subcultures in Australia. Choose and describe one in subculture in detail.

Accepted Answer

There are many subcultural categories wi

Question 9

For Generation X, job salary is more important than job satisfaction.

Accepted Answer

A) True 
 B)False

Question 10

Which age cohort is characterised as 'generation Y' and what are their most prominent characteristics and personality traits? Describe their consumer behaviour in terms of attitudes toward brands and price-quality attitudes.

Accepted Answer

The generation Y cohort includes the app

Question 11

Marketers should consider not only the gender of their target market but also the perceived gender identity of the product category in the development of advertising campaigns.

Accepted Answer

A) True 
 B)False

Question 12

The major religious denomination in Australia is:

Accepted Answer

A)  Roman Catholic. 
B)  Islam. 
C)  Anglican. 
D)  Orthodox. 
A)  Roman Catholic. 
B)  Islam. 
C)  Anglican. 
D)  Orthodox.

Question 13

Which of the following statements is not an accurate description of Asian-Australians?

Accepted Answer

A)  The majority speak English well. 
B)  They value a close-knit family life. 
C)  They are largely urban based. 
D)  They prefer generic brands. 
A)  The majority speak English well. 
B)  They value a close-knit family life. 
C)  They are largely urban based. 
D)  They prefer generic brands.

Question 14

Jocelyn is a single 35-year-old who is a receptionist at a nursing home. Although the pay is not high, she is satisfied with her job because she enjoys it. Jocelyn would be considered to be a member of:

Accepted Answer

A)  the baby boomers. 
B)  generation X. 
C)  the elderly. 
D)  the affluent. 
A)  the baby boomers. 
B)  generation X. 
C)  the elderly. 
D)  the affluent.

Question 15

Generation Y is also known as:

Accepted Answer

A)  busters. 
B)  slackers. 
C)  echo boomers. 
D)  yuppies. 
A)  busters. 
B)  slackers. 
C)  echo boomers. 
D)  yuppies.

Question 16

Yuppies are considered part of the baby boomer subculture.

Accepted Answer

A) True 
 B)False

Question 17

Compare and contrast the consumer behaviour of baby boomers and generation Xers in terms of attitudes toward brands and price-quality attitudes.

Accepted Answer

Some consumer behavi

Question 18

What is a subculture? How does it differ from a culture? What are the marketing implications of these differences?

Accepted Answer

A subculture can be thought of as a dist

Question 19

English-speaking background (ESB) Australians and non-English-speaking background Australians, each with their own sets of customs and beliefs are both examples of which of the following?

Accepted Answer

A)  Reference groups. 
B)  Market segments. 
C)  National cultural group. 
D)  Subcultural groups. 
A)  Reference groups. 
B)  Market segments. 
C)  National cultural group. 
D)  Subcultural groups.

Question 20

A well-defined and well established subculture is a desirable market segment for marketers.

Accepted Answer

A) True 
 B)False

Subcultures are limited to race, religion, nationality and social class.

A striking trend for both women and men is the increased rate of _____ workforce participation.

There are more than ______ community languages in common use in Australia.

Which of the following is not a characteristic of the yuppie subculture?

The fact that yuppies are getting married, having children and, as a result, are changing their lifestyle requirements is disturbing news for:

Generally, ethnic-specific advertising is more effective than general advertising for the same product.

The age subculture that is most influenced by friends and peers and more likely to be disloyal to brands but highly loyal to relationships is the _____ subculture.

Identify various subcultures in Australia. Choose and describe one in subculture in detail.

For Generation X, job salary is more important than job satisfaction.

Which age cohort is characterised as 'generation Y' and what are their most prominent characteristics and personality traits? Describe their consumer behaviour in terms of attitudes toward brands and price-quality attitudes.

Marketers should consider not only the gender of their target market but also the perceived gender identity of the product category in the development of advertising campaigns.

The major religious denomination in Australia is:

Which of the following statements is not an accurate description of Asian-Australians?

Jocelyn is a single 35-year-old who is a receptionist at a nursing home. Although the pay is not high, she is satisfied with her job because she enjoys it. Jocelyn would be considered to be a member of:

Generation Y is also known as:

Yuppies are considered part of the baby boomer subculture.

Compare and contrast the consumer behaviour of baby boomers and generation Xers in terms of attitudes toward brands and price-quality attitudes.

What is a subculture? How does it differ from a culture? What are the marketing implications of these differences?

English-speaking background (ESB) Australians and non-English-speaking background Australians, each with their own sets of customs and beliefs are both examples of which of the following?

A well-defined and well established subculture is a desirable market segment for marketers.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 12: Subcultural aspects of consumer behaviour

Subcultures are limited to race, religion, nationality and social class.

A striking trend for both women and men is the increased rate of _____ workforce participation.

There are more than ______ community languages in common use in Australia.

Which of the following is not a characteristic of the yuppie subculture?

The fact that yuppies are getting married, having children and, as a result, are changing their lifestyle requirements is disturbing news for:

Generally, ethnic-specific advertising is more effective than general advertising for the same product.

The age subculture that is most influenced by friends and peers and more likely to be disloyal to brands but highly loyal to relationships is the _____ subculture.

Identify various subcultures in Australia. Choose and describe one in subculture in detail.

For Generation X, job salary is more important than job satisfaction.

Which age cohort is characterised as 'generation Y' and what are their most prominent characteristics and personality traits? Describe their consumer behaviour in terms of attitudes toward brands and price-quality attitudes.

Marketers should consider not only the gender of their target market but also the perceived gender identity of the product category in the development of advertising campaigns.

The major religious denomination in Australia is:

Which of the following statements is not an accurate description of Asian-Australians?

Jocelyn is a single 35-year-old who is a receptionist at a nursing home. Although the pay is not high, she is satisfied with her job because she enjoys it. Jocelyn would be considered to be a member of:

Generation Y is also known as:

Yuppies are considered part of the baby boomer subculture.

Compare and contrast the consumer behaviour of baby boomers and generation Xers in terms of attitudes toward brands and price-quality attitudes.

What is a subculture? How does it differ from a culture? What are the marketing implications of these differences?

English-speaking background (ESB) Australians and non-English-speaking background Australians, each with their own sets of customs and beliefs are both examples of which of the following?

A well-defined and well established subculture is a desirable market segment for marketers.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters