Exam 17: Pricing and Distributing Goods and Services

A commodity buyer like Quaker Oats can pay a company like Ariba a fixed annual subscription fee and get networked into Ariba's auction headquarters where real-time bids come in from suppliers at remote locations.This is an example of

What is a vertical marketing system?

What are the two main pricing objectives that are observable in corporate pricing?

What is a channel captain?

What is a drop shipper?

Which term describes a vertical marketing system (VMS)where all stages in the channel are under single ownership?

A company like Black & Decker has product lines that do not require intense market exposure to increase sales.Which distribution strategy is it likely to use?

Why is Walmart an example of retail distribution?

Most industrial goods are distributed directly from the manufacturer to the user.

Which channel is most likely to be used for steel,Dell Computers,or packaging containers?

The amount added to a product's cost to meet profit targets is usually expressed as a percentage of

Which of the following is correct with regard to non-direct distribution?

Identify at least three services provides by full-service merchant wholesalers.

Product costs to the consumer decline as more intermediaries are involved in the distribution network.

A retail seller of music would like to hit the break-even point as late as possible so profits will be maximized.

Water carriers are the cheapest and slowest method of transportation and are used primarily for large quantities of bulky material.

Which of the following intermediaries usually receive commissions based on the prices of the goods they sell?

Yellowknife Inc.is a small manufacturing company located in the far north of Canada.What transportation mode are they most likely to use?

A merchant wholesaler purchases merchandise and owns the goods until it sells them to the wholesaler's customers.

Online retail sales in Canada in 2011 were about $18 billion.