Question 1

Describe the advantages of trucks as a mode of transportation.

Accepted Answer

Flexibilit

Question 2

Identify three options for pricing existing products.

Accepted Answer

Pricing above prevailing marke

Question 3

A good example of cost-oriented pricing is theatre ticket prices for Hollywood films.

Accepted Answer

A) True 
 B)False

Question 4

Briefly discuss each of the eight distribution strategies.

Accepted Answer

- channel 1: producer to consumer 
- cha

Question 5

ElectroMax,a manufacturer of high-end cell phones,is planning to enter the Indian market.A senior manager thinks that a stripped-down,low-priced model should be the starting point,and the company can sell additional features added to the base model at higher price points.If the following facts were known,which one would weaken the manager's argument?

Accepted Answer

A)  If ElectroMax produces a stripped-down model,Canadian users will change their views of the company's brand. 
B)  It is well-known that a high-end auto manufacturer who came out with an economy model experienced problems in the Indian market. 
C)  India recently blocked low-priced Chinese phones that had quality problems. 
D)  The market for high-end cell phones in India is saturated. 
E)  A lot of high-end customers do not use most of the advanced features of ElectroMax's phone. 
A)  If ElectroMax produces a stripped-down model,Canadian users will change their views of the company's brand. 
B)  It is well-known that a high-end auto manufacturer who came out with an economy model experienced problems in the Indian market. 
C)  India recently blocked low-priced Chinese phones that had quality problems. 
D)  The market for high-end cell phones in India is saturated. 
E)  A lot of high-end customers do not use most of the advanced features of ElectroMax's phone.

Question 6

In the U.K.,one insurer has introduced a system where car insurance premiums vary depending on how much,where,and when a person drives.This system is designed to

Accepted Answer

A)  maximize profits. 
B)  help the company survive in a competitive marketplace. 
C)  improve the company's image. 
D)  attain a desired market share. 
E)  protect trademarks. 
A)  maximize profits. 
B)  help the company survive in a competitive marketplace. 
C)  improve the company's image. 
D)  attain a desired market share. 
E)  protect trademarks.

Question 7

Identify three pricing tactics.

Accepted Answer

Price lining,psychol

Question 8

Which of the following is correct with regard to the various modes of transportation?

Accepted Answer

A)  Water transportation is the least expensive,but slowest of the various modes. 
B)  One of the disadvantages of air travel is that it increases packing and handling costs. 
C)  Trucks are a particularly good choice for long-distance distribution and for less expensive products. 
D)  Overall,trucks are the best way to transport goods. 
E)  All of these. 
A)  Water transportation is the least expensive,but slowest of the various modes. 
B)  One of the disadvantages of air travel is that it increases packing and handling costs. 
C)  Trucks are a particularly good choice for long-distance distribution and for less expensive products. 
D)  Overall,trucks are the best way to transport goods. 
E)  All of these.

Question 9

Goodyear and Levi's have their own retail outlets.This is an example of which distribution channel?

Accepted Answer

A)  Direct distribution 
B)  Retail distribution 
C)  Wholesale distribution 
D)  Distribution by agents 
E)  Distribution by brokers 
A)  Direct distribution 
B)  Retail distribution 
C)  Wholesale distribution 
D)  Distribution by agents 
E)  Distribution by brokers

Question 10

A drop shipper is a type of wholesaler who does not carry inventory or handle the product.

Accepted Answer

A) True 
 B)False

Question 11

What is "unitization"?

Accepted Answer

A)  A method that standardizes the weight and form of materials 
B)  A concept of storing products whose market demand is constant 
C)  That part of warehouse operations that keeps track of what is on hand 
D)  Transportation,arrangement,and orderly retrieval of goods in inventory 
E)  The placement of semi-truck trailers on railroad cars for long distance transportation 
A)  A method that standardizes the weight and form of materials 
B)  A concept of storing products whose market demand is constant 
C)  That part of warehouse operations that keeps track of what is on hand 
D)  Transportation,arrangement,and orderly retrieval of goods in inventory 
E)  The placement of semi-truck trailers on railroad cars for long distance transportation

Question 12

LivePerson is a leading provider of real-time sales and customer service for over 450 Web sites and is an example of

Accepted Answer

A)  multilevel marketing. 
B)  electronic marketing. 
C)  interactive marketing. 
D)  video marketing. 
E)  telemarketing. 
A)  multilevel marketing. 
B)  electronic marketing. 
C)  interactive marketing. 
D)  video marketing. 
E)  telemarketing.

Question 13

A(n)________ is the path that a product follows from producer to end user.

Accepted Answer

A)  distribution mix 
B)  intermediary channel 
C)  distribution channel 
D)  flow of goods network 
E)  intermediary flow chart 
A)  distribution mix 
B)  intermediary channel 
C)  distribution channel 
D)  flow of goods network 
E)  intermediary flow chart

Question 14

Channels of distribution always contain a producer and an end user.

Accepted Answer

A) True 
 B)False

Question 15

What are the various business objectives that influence pricing decisions?

Accepted Answer

- maximize profits 
- secure h

Question 16

What is the difference among exclusive,selective,and intensive distribution?

Accepted Answer

- exclusive: a product's distribution is

Question 17

All of the following are examples of non-store retailing except

Accepted Answer

A)  syndicated selling. 
B)  shopping agents. 
C)  electronic retailing. 
D)  pop-up stores. 
E)  direct response retailing. 
A)  syndicated selling. 
B)  shopping agents. 
C)  electronic retailing. 
D)  pop-up stores. 
E)  direct response retailing.

Question 18

The two major categories of physical distribution are

Accepted Answer

A)  transportation and materials handling. 
B)  production and operations. 
C)  inventory control and quality control. 
D)  materials handling and inventory control. 
E)  warehousing and transportation. 
A)  transportation and materials handling. 
B)  production and operations. 
C)  inventory control and quality control. 
D)  materials handling and inventory control. 
E)  warehousing and transportation.

Question 19

Eliminating intermediaries means that prices to consumers decline because the tasks performed by the intermediaries no longer need to be performed.

Accepted Answer

A) True 
 B)False

Question 20

Explain the various pricing philosophies and strategies for new and existing products.

Accepted Answer

- existing products: set price

Describe the advantages of trucks as a mode of transportation.

Identify three options for pricing existing products.

A good example of cost-oriented pricing is theatre ticket prices for Hollywood films.

Briefly discuss each of the eight distribution strategies.

In the U.K.,one insurer has introduced a system where car insurance premiums vary depending on how much,where,and when a person drives.This system is designed to

Identify three pricing tactics.

Which of the following is correct with regard to the various modes of transportation?

Goodyear and Levi's have their own retail outlets.This is an example of which distribution channel?

A drop shipper is a type of wholesaler who does not carry inventory or handle the product.

What is "unitization"?

LivePerson is a leading provider of real-time sales and customer service for over 450 Web sites and is an example of

A(n)________ is the path that a product follows from producer to end user.

Channels of distribution always contain a producer and an end user.

What are the various business objectives that influence pricing decisions?

What is the difference among exclusive,selective,and intensive distribution?

All of the following are examples of non-store retailing except

The two major categories of physical distribution are

Eliminating intermediaries means that prices to consumers decline because the tasks performed by the intermediaries no longer need to be performed.

Explain the various pricing philosophies and strategies for new and existing products.

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Developing and Promoting Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 17: Pricing and Distributing Goods and Services

Describe the advantages of trucks as a mode of transportation.

Identify three options for pricing existing products.

A good example of cost-oriented pricing is theatre ticket prices for Hollywood films.

Briefly discuss each of the eight distribution strategies.

In the U.K.,one insurer has introduced a system where car insurance premiums vary depending on how much,where,and when a person drives.This system is designed to

Identify three pricing tactics.

Which of the following is correct with regard to the various modes of transportation?

Goodyear and Levi's have their own retail outlets.This is an example of which distribution channel?

A drop shipper is a type of wholesaler who does not carry inventory or handle the product.

What is "unitization"?

LivePerson is a leading provider of real-time sales and customer service for over 450 Web sites and is an example of

A(n)________ is the path that a product follows from producer to end user.

Channels of distribution always contain a producer and an end user.

What are the various business objectives that influence pricing decisions?

What is the difference among exclusive,selective,and intensive distribution?

All of the following are examples of non-store retailing except

The two major categories of physical distribution are

Eliminating intermediaries means that prices to consumers decline because the tasks performed by the intermediaries no longer need to be performed.

Explain the various pricing philosophies and strategies for new and existing products.

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Developing and Promoting Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters