Question 1

What is nonstore retailing? Identify the five major types.

Accepted Answer

- nonstore retailing means direct intera

Question 2

What are the different types of wholesalers? Describe each.

Accepted Answer

- merchant 
- full-s

Question 3

What is materials handling?

Accepted Answer

A)  Transportation,arrangement,and orderly retrieval of goods in inventory 
B)  A concept of storing products whose market demand is constant 
C)  That part of warehouse operations that keeps track of what is on hand 
D)  The placement of semi-truck trailers on railroad cars for long-distance transportation 
E)  A method of packaging material into a standard-size container 
A)  Transportation,arrangement,and orderly retrieval of goods in inventory 
B)  A concept of storing products whose market demand is constant 
C)  That part of warehouse operations that keeps track of what is on hand 
D)  The placement of semi-truck trailers on railroad cars for long-distance transportation 
E)  A method of packaging material into a standard-size container

Question 4

________ are able to deliver a steady flow of product,unaffected by the weather.

Accepted Answer

A)  Water carriers 
B)  Railroads 
C)  Trucks 
D)  Planes 
E)  Pipelines 
A)  Water carriers 
B)  Railroads 
C)  Trucks 
D)  Planes 
E)  Pipelines

Question 5

RMH uses the telephone to sell directly to consumers.Which direct response retailing method is RMH using?

Accepted Answer

A)  Mail marketing 
B)  Direct selling 
C)  Mail order 
D)  Electronic retailing 
E)  Telemarketing 
A)  Mail marketing 
B)  Direct selling 
C)  Mail order 
D)  Electronic retailing 
E)  Telemarketing

Question 6

Manufacturers who maintain their own transportation delivery system,usually a truck fleet,are known as

Accepted Answer

A)  owner-operator fleets. 
B)  freight forwarders. 
C)  contract carriers. 
D)  private carriers. 
E)  common carriers. 
A)  owner-operator fleets. 
B)  freight forwarders. 
C)  contract carriers. 
D)  private carriers. 
E)  common carriers.

Question 7

Price leadership is the practice where a dominant firm establishes product prices that other companies follow.

Accepted Answer

A) True 
 B)False

Question 8

Describe the advantages of pipelines as a mode of transportation.

Accepted Answer

Their ability to tra

Question 9

A ________ agent helps internet consumers by gathering and sorting information they need to make purchases.

Accepted Answer

A)  wholesale 
B)  syndicate 
C)  shopping 
D)  business 
E)  cybermall 
A)  wholesale 
B)  syndicate 
C)  shopping 
D)  business 
E)  cybermall

Question 10

The owner of Fiama Electric overheard the manager of a competing firm discussing his new exclusive distribution strategy.You explain to him that this strategy entails

Accepted Answer

A)  distributing the product through as many warehouses and retailers as possible,thereby excluding no one. 
B)  distributing through the use of a limited number of outlets for a product. 
C)  giving only one trucking firm the exclusive transportation contract to deliver the products. 
D)  a firm selecting only those wholesalers and retailers who will give exclusive attention to its product. 
E)  the manufacturer granting the right to distribute and sell the product to only one wholesaler or retailer in an area. 
A)  distributing the product through as many warehouses and retailers as possible,thereby excluding no one. 
B)  distributing through the use of a limited number of outlets for a product. 
C)  giving only one trucking firm the exclusive transportation contract to deliver the products. 
D)  a firm selecting only those wholesalers and retailers who will give exclusive attention to its product. 
E)  the manufacturer granting the right to distribute and sell the product to only one wholesaler or retailer in an area.

Question 11

What results can be expected if Trimar Videos used a price-skimming strategy to price its video equipment?

Accepted Answer

A)  Large profits may be earned on each sale. 
B)  It may generate a lot of consumer interest,but very low profits. 
C)  It permits the store to gain entrance to a market and then later adjust the price to a more realistic figure. 
D)  It generates a lot of consumer interest. 
E)  It will increase Trimar's market share. 
A)  Large profits may be earned on each sale. 
B)  It may generate a lot of consumer interest,but very low profits. 
C)  It permits the store to gain entrance to a market and then later adjust the price to a more realistic figure. 
D)  It generates a lot of consumer interest. 
E)  It will increase Trimar's market share.

Question 12

What is channel conflict? What are possible outcomes from channel conflict?

Accepted Answer

- manufacturer can choose to distribute

Question 13

What is the difference between a storage warehouse and a distribution centre?

Accepted Answer

A storage warehouse provides s

Question 14

The Limited is part of a(n)____________,while IGA is part of a(n)____________.

Accepted Answer

A)  corporate vertical marketing system; contractual vertical marketing system 
B)  intensive distribution system; exclusive distribution system 
C)  administrative vertical marketing system; corporate vertical marketing system 
D)  exclusive distribution system; selective distribution system 
E)  contractual vertical marketing system; corporate vertical marketing system 
A)  corporate vertical marketing system; contractual vertical marketing system 
B)  intensive distribution system; exclusive distribution system 
C)  administrative vertical marketing system; corporate vertical marketing system 
D)  exclusive distribution system; selective distribution system 
E)  contractual vertical marketing system; corporate vertical marketing system

Question 15

Intermediaries are not necessary when people sell things on websites like eBay.

Accepted Answer

A) True 
 B)False

Question 16

Markup is usually expressed as a percentage of cost.

Accepted Answer

A) True 
 B)False

Question 17

Dollar Rent A Car pays Expedia a commission for each booking that comes through this channel.This is known as

Accepted Answer

A)  influence peddling. 
B)  direct-response retailing. 
C)  telemarketing. 
D)  syndicated selling. 
E)  interactive marketing. 
A)  influence peddling. 
B)  direct-response retailing. 
C)  telemarketing. 
D)  syndicated selling. 
E)  interactive marketing.

Question 18

The combination of distribution channels that a firm selects to get a product to its end users is its

Accepted Answer

A)  distribution mix. 
B)  distribution strategy. 
C)  distribution network. 
D)  channel selection. 
E)  channel intermediaries. 
A)  distribution mix. 
B)  distribution strategy. 
C)  distribution network. 
D)  channel selection. 
E)  channel intermediaries.

Question 19

Assume that the cost of one unit of product is $12 and the store sells the product for $22.What is the markup percentage?

Accepted Answer

A)  32 percent 
B)  41 percent 
C)  45 percent 
D)  21 percent 
E)  66 percent 
A)  32 percent 
B)  41 percent 
C)  45 percent 
D)  21 percent 
E)  66 percent

Question 20

List three types of intermediaries.

Accepted Answer

Answers include whol

What is nonstore retailing? Identify the five major types.

What are the different types of wholesalers? Describe each.

What is materials handling?

________ are able to deliver a steady flow of product,unaffected by the weather.

RMH uses the telephone to sell directly to consumers.Which direct response retailing method is RMH using?

Manufacturers who maintain their own transportation delivery system,usually a truck fleet,are known as

Price leadership is the practice where a dominant firm establishes product prices that other companies follow.

Describe the advantages of pipelines as a mode of transportation.

A ________ agent helps internet consumers by gathering and sorting information they need to make purchases.

The owner of Fiama Electric overheard the manager of a competing firm discussing his new exclusive distribution strategy.You explain to him that this strategy entails

What results can be expected if Trimar Videos used a price-skimming strategy to price its video equipment?

What is channel conflict? What are possible outcomes from channel conflict?

What is the difference between a storage warehouse and a distribution centre?

The Limited is part of a(n),while IGA is part of a(n).

Intermediaries are not necessary when people sell things on websites like eBay.

Markup is usually expressed as a percentage of cost.

Dollar Rent A Car pays Expedia a commission for each booking that comes through this channel.This is known as

The combination of distribution channels that a firm selects to get a product to its end users is its

Assume that the cost of one unit of product is $12 and the store sells the product for $22.What is the markup percentage?

List three types of intermediaries.

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Developing and Promoting Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 17: Pricing and Distributing Goods and Services

What is nonstore retailing? Identify the five major types.

What are the different types of wholesalers? Describe each.

What is materials handling?

________ are able to deliver a steady flow of product,unaffected by the weather.

RMH uses the telephone to sell directly to consumers.Which direct response retailing method is RMH using?

Manufacturers who maintain their own transportation delivery system,usually a truck fleet,are known as

Price leadership is the practice where a dominant firm establishes product prices that other companies follow.

Describe the advantages of pipelines as a mode of transportation.

A ________ agent helps internet consumers by gathering and sorting information they need to make purchases.

The owner of Fiama Electric overheard the manager of a competing firm discussing his new exclusive distribution strategy.You explain to him that this strategy entails

What results can be expected if Trimar Videos used a price-skimming strategy to price its video equipment?

What is channel conflict? What are possible outcomes from channel conflict?

What is the difference between a storage warehouse and a distribution centre?

The Limited is part of a(n)____________,while IGA is part of a(n)____________.

Intermediaries are not necessary when people sell things on websites like eBay.

Markup is usually expressed as a percentage of cost.

Dollar Rent A Car pays Expedia a commission for each booking that comes through this channel.This is known as

The combination of distribution channels that a firm selects to get a product to its end users is its

Assume that the cost of one unit of product is $12 and the store sells the product for $22.What is the markup percentage?

List three types of intermediaries.

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Developing and Promoting Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

The Limited is part of a(n),while IGA is part of a(n).