Exam 17: Pricing and Distributing Goods and Services

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________ refers to the activities needed to move products efficiently from manufacturer to consumer.

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Seasonal discounts are designed to stimulate the sales of products during times of the year when most customers do not normally buy the product.

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Agent/brokers are employees of the manufacturer.

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Category killers carry a deep selection of goods in a wide product line.

(True/False)
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Which of the following is not a feature of a department store?

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Direct selling used to be the main strategy of such firms as Tupperware,Amway,and Avon,but now they have moved away from that method.

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Which of the following is correct with regard to break-even analysis?

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Which type of company transports goods for any shipper,using a regular schedule and charging competitive prices?

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What is the distribution mix?

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A break-even analysis is used to determine how many units must be sold at a given price before the company begins to make a profit.

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Producers of seasonal items,such as agricultural crops,use this type of warehouse.

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The most widely used channel for industrial goods is

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What is price lining?

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A company that sets prices above the market rate plays on the consumer's belief that higher prices mean higher quality products.

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"Sears Good," "Sears Better," and "Sears Best" are examples of

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What is a direct channel?

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An intensive distribution strategy requires the manufacturer to work harder than a selective distribution strategy.

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Department stores,supermarkets,and specialty stores are all

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What is the formula for determining the break-even point?

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Compare the five basic forms of transportation and identify the types of products that each carries.

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