Question 1

There is more subjectivity in the pricing of services than there is in the pricing of physical products.

Accepted Answer

A) True 
 B)False

Question 2

The real estate industry relies on which channel of distribution?

Accepted Answer

A)  Direct distribution 
B)  Retail distribution 
C)  Wholesale distribution 
D)  Distribution by agents/brokers 
E)  Distribution by vendors 
A)  Direct distribution 
B)  Retail distribution 
C)  Wholesale distribution 
D)  Distribution by agents/brokers 
E)  Distribution by vendors

Question 3

Many etailers,such as eBay and Priceline,use ________ pricing.

Accepted Answer

A)  penetration 
B)  skimming 
C)  dynamic 
D)  psychological 
E)  odd-even 
A)  penetration 
B)  skimming 
C)  dynamic 
D)  psychological 
E)  odd-even

Question 4

What tools are used by the marketing managers to determine prices of products? Which tool or combination of tools provides the best price?

Accepted Answer

- cost-oriented pricing 
- break-even an

Question 5

Assume that the cost of one unit of product is $8 and the store sells the product for $15.What is the markup percentage?

Accepted Answer

A)  46.7 percent 
B)  41.3 percent 
C)  150.3 percent 
D)  214.5 percent 
E)  66.3 percent 
A)  46.7 percent 
B)  41.3 percent 
C)  150.3 percent 
D)  214.5 percent 
E)  66.3 percent

Question 6

Searchmont Ski Resort was finding that the spring season was a particularly slow time for chalet rentals.In order to increase the occupancy rate,Searchmont should implement a

Accepted Answer

A)  quantity discount. 
B)  seasonal discount. 
C)  skimming discount. 
D)  cash discount. 
E)  trade discount. 
A)  quantity discount. 
B)  seasonal discount. 
C)  skimming discount. 
D)  cash discount. 
E)  trade discount.

Question 7

How are price lining and psychological pricing used to determine prices of products? Which tool or combination of tools provides the best price?

Accepted Answer

- Price lining: the practice of offering

Question 8

Identify the two principal types of intermediaries and explain their importance in the distribution of goods.

Accepted Answer

- wholesalers and retailers 
-

Question 9

A bakery specializes in making cherry tarts.The bakery workers are paid by the number of tarts that they make and sell.Which of the following costs at the bakery are not variable?

Accepted Answer

A)  Cherries 
B)  Sugar 
C)  Flour 
D)  Rental fee on the bakery's building 
E)  They are all variable 
A)  Cherries 
B)  Sugar 
C)  Flour 
D)  Rental fee on the bakery's building 
E)  They are all variable

Question 10

The two major aspects of physical distribution are warehousing and transportation.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is not a consideration when pricing products?

Accepted Answer

A)  Protecting trademarks 
B)  Company image 
C)  Attaining a desired market share 
D)  Surviving in competitive marketplaces 
E)  Maximizing profits 
A)  Protecting trademarks 
B)  Company image 
C)  Attaining a desired market share 
D)  Surviving in competitive marketplaces 
E)  Maximizing profits

Question 12

A retailer is

Accepted Answer

A)  an individual or firm that helps to distribute a product. 
B)  an intermediary who sells products to other businesses for resale to final consumers. 
C)  an intermediary who sells products directly to consumers. 
D)  a network of independent companies through which a product passes from producer to end-user. 
E)  the combination of distribution channels by which a firm gets its products to end-users. 
A)  an individual or firm that helps to distribute a product. 
B)  an intermediary who sells products to other businesses for resale to final consumers. 
C)  an intermediary who sells products directly to consumers. 
D)  a network of independent companies through which a product passes from producer to end-user. 
E)  the combination of distribution channels by which a firm gets its products to end-users.

Question 13

What are four types of transporting companies?

Accepted Answer

Common carriers,frei

Question 14

Julia,owner of Julia's Craft Supply Store,would like to take advantage of the fact that customers are not completely rational when making buying decisions and may prefer prices that are not stated in even dollar amounts.Which pricing tactic is she interested in?

Accepted Answer

A)  Discounting 
B)  Price skimming 
C)  Psychological pricing 
D)  Skewed pricing 
E)  Price lining 
A)  Discounting 
B)  Price skimming 
C)  Psychological pricing 
D)  Skewed pricing 
E)  Price lining

Question 15

How is distribution useful as a marketing strategy?

Accepted Answer

Instead of just offering advantages in p

Question 16

Like merchant wholesalers,agents or brokers take title to the goods,but they just don't take actual possession of the goods.

Accepted Answer

A) True 
 B)False

Question 17

How do wholesalers differ from agents/brokers? Explain the operation of each.

Accepted Answer

- wholesalers sell products to other bus

Question 18

Contract carriers transport merchandise on a regular basis,charge competitive rates,and can be used by any shipper.

Accepted Answer

A) True 
 B)False

Question 19

Identify three types of e-intermediaries.

Accepted Answer

Syndicated selling,s

Question 20

What is containerization?

Accepted Answer

Containerization is a transpor

There is more subjectivity in the pricing of services than there is in the pricing of physical products.

The real estate industry relies on which channel of distribution?

Many etailers,such as eBay and Priceline,use ________ pricing.

What tools are used by the marketing managers to determine prices of products? Which tool or combination of tools provides the best price?

Assume that the cost of one unit of product is $8 and the store sells the product for $15.What is the markup percentage?

Searchmont Ski Resort was finding that the spring season was a particularly slow time for chalet rentals.In order to increase the occupancy rate,Searchmont should implement a

How are price lining and psychological pricing used to determine prices of products? Which tool or combination of tools provides the best price?

Identify the two principal types of intermediaries and explain their importance in the distribution of goods.

A bakery specializes in making cherry tarts.The bakery workers are paid by the number of tarts that they make and sell.Which of the following costs at the bakery are not variable?

The two major aspects of physical distribution are warehousing and transportation.

Which of the following is not a consideration when pricing products?

A retailer is

What are four types of transporting companies?

Julia,owner of Julia's Craft Supply Store,would like to take advantage of the fact that customers are not completely rational when making buying decisions and may prefer prices that are not stated in even dollar amounts.Which pricing tactic is she interested in?

How is distribution useful as a marketing strategy?

Like merchant wholesalers,agents or brokers take title to the goods,but they just don't take actual possession of the goods.

How do wholesalers differ from agents/brokers? Explain the operation of each.

Contract carriers transport merchandise on a regular basis,charge competitive rates,and can be used by any shipper.

Identify three types of e-intermediaries.

What is containerization?

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Developing and Promoting Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 17: Pricing and Distributing Goods and Services

There is more subjectivity in the pricing of services than there is in the pricing of physical products.

The real estate industry relies on which channel of distribution?

Many etailers,such as eBay and Priceline,use ________ pricing.

What tools are used by the marketing managers to determine prices of products? Which tool or combination of tools provides the best price?

Assume that the cost of one unit of product is $8 and the store sells the product for $15.What is the markup percentage?

Searchmont Ski Resort was finding that the spring season was a particularly slow time for chalet rentals.In order to increase the occupancy rate,Searchmont should implement a

How are price lining and psychological pricing used to determine prices of products? Which tool or combination of tools provides the best price?

Identify the two principal types of intermediaries and explain their importance in the distribution of goods.

A bakery specializes in making cherry tarts.The bakery workers are paid by the number of tarts that they make and sell.Which of the following costs at the bakery are not variable?

The two major aspects of physical distribution are warehousing and transportation.

Which of the following is not a consideration when pricing products?

A retailer is

What are four types of transporting companies?

Julia,owner of Julia's Craft Supply Store,would like to take advantage of the fact that customers are not completely rational when making buying decisions and may prefer prices that are not stated in even dollar amounts.Which pricing tactic is she interested in?

How is distribution useful as a marketing strategy?

Like merchant wholesalers,agents or brokers take title to the goods,but they just don't take actual possession of the goods.

How do wholesalers differ from agents/brokers? Explain the operation of each.

Contract carriers transport merchandise on a regular basis,charge competitive rates,and can be used by any shipper.

Identify three types of e-intermediaries.

What is containerization?

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Developing and Promoting Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters