Question 1

Shopping agents are generally more effective than syndicated sellers.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is a type of merchant wholesaler?

Accepted Answer

A)  Broker 
B)  Rack jobber 
C)  Department store 
D)  Factory outlet 
E)  Agent 
A)  Broker 
B)  Rack jobber 
C)  Department store 
D)  Factory outlet 
E)  Agent

Question 3

LivePerson.com,a provider of real-time sales and customer service for over 3000 websites,is an example of interactive marketing.

Accepted Answer

A) True 
 B)False

Question 4

Due to an excellent transportation network in Canada,transportation costs are a minor factor when determining the method to be used to move goods from one location to another.

Accepted Answer

A) True 
 B)False

Question 5

Costs that change with the quantity of a product that is produced or sold are

Accepted Answer

A)  on-going costs. 
B)  variable costs. 
C)  fixed costs. 
D)  product costs. 
E)  selling costs. 
A)  on-going costs. 
B)  variable costs. 
C)  fixed costs. 
D)  product costs. 
E)  selling costs.

Question 6

What is the difference between a private warehouse and a public warehouse?

Accepted Answer

A private warehouse is owned b

Question 7

Retailers sell products to other businesses who in turn resell them to the final consumer.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is correct with regard to the pricing of existing and new products?

Accepted Answer

A)  Price skimming is generally most effective for consumer goods,but penetration pricing is generally most effective for industrial goods. 
B)  The penetration pricing option is generally most effective for both consumer and industrial goods. 
C)  In the car rental business,setting prices below the market generally works best. 
D)  Penetration pricing is generally superior to a skimming strategy for new products. 
E)  None of these. 
A)  Price skimming is generally most effective for consumer goods,but penetration pricing is generally most effective for industrial goods. 
B)  The penetration pricing option is generally most effective for both consumer and industrial goods. 
C)  In the car rental business,setting prices below the market generally works best. 
D)  Penetration pricing is generally superior to a skimming strategy for new products. 
E)  None of these.

Question 9

A corporation that has an objective of achieving a high market share will almost always have a second objective to maximize profits.

Accepted Answer

A) True 
 B)False

Question 10

The most complex consumer goods distribution network is found in channel number four and is the direct result of

Accepted Answer

A)  the addition of industrial goods into the distribution network. 
B)  adding two or more wholesalers to the distribution network. 
C)  the higher costs of retail space. 
D)  the increasing number of small owner-operated trucking firms. 
E)  adding more manufacturers to the distribution network. 
A)  the addition of industrial goods into the distribution network. 
B)  adding two or more wholesalers to the distribution network. 
C)  the higher costs of retail space. 
D)  the increasing number of small owner-operated trucking firms. 
E)  adding more manufacturers to the distribution network.

Question 11

All things considered,the direct distribution channel is usually the best one.

Accepted Answer

A) True 
 B)False

Question 12

What is a rack jobber?

Accepted Answer

A rack jobber is a limited-fun

Question 13

What information is provided to the manager by performing a break-even analysis?

Accepted Answer

A)  The break-even point identifies the total costs. 
B)  The break-even point identifies the point where variable costs equal fixed costs. 
C)  Sales volume above the break-even point makes a profit for the firm. 
D)  The break-even point identifies the amount of markup. 
E)  The break-even point identifies the intersection of the demand and supply curves. 
A)  The break-even point identifies the total costs. 
B)  The break-even point identifies the point where variable costs equal fixed costs. 
C)  Sales volume above the break-even point makes a profit for the firm. 
D)  The break-even point identifies the amount of markup. 
E)  The break-even point identifies the intersection of the demand and supply curves.

Question 14

ElectroMax,a manufacturer of high-end cell phones,is planning to enter the Indian market.A senior manager thinks that a stripped-down,low-priced model should be the starting point,and the company can sell additional features added to the base model at higher price points.Analysis reveals that if ElectroMax offers Indian customers products at a number of different price points,the company would initially earn more profit but would run the risk of damaging the brand in the long term.Which of the following would support the argument that ElectroMax should offer products at multiple price points?

Accepted Answer

A)  One of the company's core values is to offer only the most advanced technology in the products it sells. 
B)  Shareholders of ElectroMax are motivated mainly by short-term profits. 
C)  ElectroMax's competitors have adapted their products for sale in the Indian market. 
D)  Indian customers are becoming increasingly selective about the brands they are willing to purchase. 
E)  The Indian middle class is rapidly reaching a level where they can afford premium products. 
A)  One of the company's core values is to offer only the most advanced technology in the products it sells. 
B)  Shareholders of ElectroMax are motivated mainly by short-term profits. 
C)  ElectroMax's competitors have adapted their products for sale in the Indian market. 
D)  Indian customers are becoming increasingly selective about the brands they are willing to purchase. 
E)  The Indian middle class is rapidly reaching a level where they can afford premium products.

Question 15

The key determination for selecting the appropriate transportation method is cost.

Accepted Answer

A) True 
 B)False

Question 16

Identify the two most common pricing objectives.

Accepted Answer

Profit max

Question 17

Coke has discovered that it can charge more for a can of soda in the sportswear aisle of Walmart than in the beverage aisle near competing colas.This is an example of a market share pricing objective.

Accepted Answer

A) True 
 B)False

Question 18

Psychological pricing tactics result in prices that are not stated in even dollar amounts .

Accepted Answer

A) True 
 B)False

Question 19

Target Brands Inc.opened a store in Toronto (its first Canadian store)for just one day in 2012 to showcase a collection of clothes by designer Jason Wu and to introduce Target stores to Canada.This was an example of a

Accepted Answer

A)  department store. 
B)  convenience store. 
C)  pop-up store. 
D)  vending machine. 
E)  direct response retailing store. 
A)  department store. 
B)  convenience store. 
C)  pop-up store. 
D)  vending machine. 
E)  direct response retailing store.

Question 20

Which of the following is not an anticipated result when Trimar Videos uses the price-skimming strategy?

Accepted Answer

A)  The high price will keep away potential competitors. 
B)  High profits will attract competitors. 
C)  High profits permit the firm to cover product development costs. 
D)  It convinces consumers that a product is truly different from those already on the market. 
E)  It may allow high profits initially. 
A)  The high price will keep away potential competitors. 
B)  High profits will attract competitors. 
C)  High profits permit the firm to cover product development costs. 
D)  It convinces consumers that a product is truly different from those already on the market. 
E)  It may allow high profits initially.

Shopping agents are generally more effective than syndicated sellers.

Which of the following is a type of merchant wholesaler?

LivePerson.com,a provider of real-time sales and customer service for over 3000 websites,is an example of interactive marketing.

Due to an excellent transportation network in Canada,transportation costs are a minor factor when determining the method to be used to move goods from one location to another.

Costs that change with the quantity of a product that is produced or sold are

What is the difference between a private warehouse and a public warehouse?

Retailers sell products to other businesses who in turn resell them to the final consumer.

Which of the following is correct with regard to the pricing of existing and new products?

A corporation that has an objective of achieving a high market share will almost always have a second objective to maximize profits.

The most complex consumer goods distribution network is found in channel number four and is the direct result of

All things considered,the direct distribution channel is usually the best one.

What is a rack jobber?

What information is provided to the manager by performing a break-even analysis?

The key determination for selecting the appropriate transportation method is cost.

Identify the two most common pricing objectives.

Coke has discovered that it can charge more for a can of soda in the sportswear aisle of Walmart than in the beverage aisle near competing colas.This is an example of a market share pricing objective.

Psychological pricing tactics result in prices that are not stated in even dollar amounts .

Target Brands Inc.opened a store in Toronto (its first Canadian store)for just one day in 2012 to showcase a collection of clothes by designer Jason Wu and to introduce Target stores to Canada.This was an example of a

Which of the following is not an anticipated result when Trimar Videos uses the price-skimming strategy?

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Developing and Promoting Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 17: Pricing and Distributing Goods and Services

Shopping agents are generally more effective than syndicated sellers.

Which of the following is a type of merchant wholesaler?

LivePerson.com,a provider of real-time sales and customer service for over 3000 websites,is an example of interactive marketing.

Due to an excellent transportation network in Canada,transportation costs are a minor factor when determining the method to be used to move goods from one location to another.

Costs that change with the quantity of a product that is produced or sold are

What is the difference between a private warehouse and a public warehouse?

Retailers sell products to other businesses who in turn resell them to the final consumer.

Which of the following is correct with regard to the pricing of existing and new products?

A corporation that has an objective of achieving a high market share will almost always have a second objective to maximize profits.

The most complex consumer goods distribution network is found in channel number four and is the direct result of

All things considered,the direct distribution channel is usually the best one.

What is a rack jobber?

What information is provided to the manager by performing a break-even analysis?

The key determination for selecting the appropriate transportation method is cost.

Identify the two most common pricing objectives.

Coke has discovered that it can charge more for a can of soda in the sportswear aisle of Walmart than in the beverage aisle near competing colas.This is an example of a market share pricing objective.

Psychological pricing tactics result in prices that are not stated in even dollar amounts .

Target Brands Inc.opened a store in Toronto (its first Canadian store)for just one day in 2012 to showcase a collection of clothes by designer Jason Wu and to introduce Target stores to Canada.This was an example of a

Which of the following is not an anticipated result when Trimar Videos uses the price-skimming strategy?

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Developing and Promoting Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters