Exam 20: Integrating and Controlling the Retail Strategy

A sales opportunity grid evaluates new opportunities on the basis of such criteria as _____.

The retailer with the highest 2010-2011 index score based on the American Customer Satisfaction Index (ASCI)is _____.

Contingency planning is conducted in _____.

Retail audits generally resemble questionnaires.

A retailer would not conduct an audit unless it would involve the lowest incremental costs possible.The retailer should consider using a(n)_____.

The use of company specialists in conducting a retail audit is most suitable for large retail firms.

A retailer can benchmark its customer satisfaction through use of the American Customer Satisfaction Index (ACSI).

A horizontal audit is often conducted prior to a vertical audit,since the horizontal audit _____.

Store employees are unaware that an audit is taking place in a disguised audit.

Which statement about the use and interpretation of secondary data to measure a retailer's performance is not correct?

A firm compares its actual performance against its potential performance in _____.

Horizontal retail audits focus on single elements of strategy and not the interrelationships among elements.

In responding to a retail audit,management needs to be aware that the audit may have been conducted by one person who has judged retail activities at one point in time.

An advantage of using company specialists in conducting a retail audit is the _____.

Internal personnel whose primary responsibility is the retail audit are _____.

Which of the following is not a major difficulty in conducting a retail audit?

It is important that a retail audit be conducted during a different month each year to minimize time bias.

The potential performance of new goods,services,and/or store outlets can be assessed using _____.

Audit forms generally resemble _____.

Which type of planning is in accord with the principles of participative management?