Exam 20: Integrating and Controlling the Retail Strategy

An advantage of a bottom-up retail plan is the _____.

Which of SERVQUAL's attributes relates to whether the service was performed correctly the first time?

In general,an outside retail auditor is most appropriate when the objectivity of company-based personnel may be questioned.

An evaluation of the how well a firm's buyers understand the computation of maintained markups can best be ascertained through a _____ audit.

Bottom-up plans are preferred when management is concerned with confidentiality.

In developing performance measures for a retail operation,it is important to _____.

An example of a tangible attribute as studied by SERVQUAL is _____.

A sales opportunity grid can be used in conjunction with direct product profitability analysis.

A firm's comparing its performance to competitors based on the components of the strategic profit model illustrates _____.

In a disguised audit,_____.

A retailer's actual GMROI was 25 percent,whereas its planned GMROI was 30 percent.The retailer should perform _____.

Which of the following should be audited when the store is closed?

Which auditor provides a retailer with the highest level of objectivity?

A retailer is concerned with how to better compete with a newly-opened membership club located 3 miles from its main store.What type of audit should be conducted?

An ongoing benchmarking survey of customer satisfaction is _____.

Very large retail organizations are best able to use which type of person to conduct an audit?

An evaluation of a retailer's overall strategy is a(n)_____ audit.

Average sales per store,sales per square foot of selling space,and inventory turnover are examples of retail _____.

For a smaller retailer,the use of outside consultants as auditors may be less expensive than full-time auditors.

Common methods of improving retail productivity for a variety of retail institutions are changing the merchandise mix,improving sales training,and redesigning stores.