Exam 20: Integrating and Controlling the Retail Strategy

A good retail audit is conducted on a regular basis,comprehensive,systematic,and conducted in an independent manner.

Which audit is considered as a "retail strategy audit?"

The overall performance of a retailer is evaluated in a horizontal retail audit.

In general,company retail auditors are appropriate when specialists with knowledge about store strategies and policies are required.

Which of the following is not an attribute studied as part of the SERVQUAL measure?

Which audit technique should be used to determine the accuracy of a retail buyer's sales forecasts?

A disguised retail audit is most appropriate when employee reports must be evaluated and employees must be questioned about specific tactics as part of the audit.

In developing performance measures for a retailer,it is important to _____.

An evaluation of the extent to which salespeople engage in cross-selling can be best measured through a _____ audit.

Which of the following should be audited when the store is open?

The systematic examination and evaluation of a retailer's effort (or some aspect of it)is a _____.

The most well-known measurement tool of service quality is _____.

Which type of planning is in accord with the principles that subordinates should have minimal involvement in retail planning?

Direct product profitability for a new product over a three-year period can be assessed through _____.

A retailer is concerned that many sales clerks do not complete a want slip when a customer requests merchandise that the store does not currently stock.What type of audit should be conducted?

A sales opportunity grid evaluates retail good/service alternatives on the basis of _____.

A vertical audit is often referred to as a "retailing mix" audit.

What type of auditor is most appropriate for a small,independent retailer?

A vertical retail audit _____.

A firm benchmarking its customer satisfaction on the basis of secondary data should use _____.