Exam 18: Establishing and Maintaining a Retail Image

A proactive,integrated approach to atmospherics by a retailer is referred to as _____.

The primary advantage of a climate-controlled entry is that store temperatures are efficiently maintained.

A curving traffic pattern is most widely used by _____.

Placing sportswear and sporting goods together in one department illustrates which product grouping?

The major problem with the sales-productivity ratio method of assigning space is that _____.

Knee-level displays have greater visibility and effectiveness than eye-level displays.

A store's merchandise is categorized and displayed by common end uses in a _____ product grouping.

A mannequin dressed in a matching shirt,slacks,and sports jacket illustrates an ensemble display.

A purchase motivation product grouping is designed to _____.

The use of prototype stores,detailed operating procedures,and the inspection of store units by chain retailers and franchisors is used to _____.

A mannequin dressed in a matched outfit illustrates which display?

Dump bin displays are frequently used to stock marked-down items.

A store attempting to increase sales of impulse goods should utilize storability product groupings.

Perishable items and nonperishable items are categorized and displayed on the basis of _____ product groupings.

A retailer places impulse goods in high-traffic locations and specific-intent goods in low-traffic locations in a market-segment product grouping.

The wish list program is an updated version of _____.

The equivalent of a storefront for a Web retailer is its home page.

An interactive search engine within a retailer's site _____.

A display window can be best categorized as _____ space.

Maximum floor space is utilized in a curving traffic flow.