Exam 18: Establishing and Maintaining a Retail Image

Dump bin displays are generally less costly than cut cases.

Customers are encouraged to feel and/or try on a number of products in a(n)_____ display.

A manufacturer wants its brands to be placed at eye-level,end-aisle locations.A retailer may reserve some of these locations for its private brands.This illustrates _____.

In a model stock approach,a retailer determines its floor space needs on the basis of _____.

Solutions selling is an extension of _____.

Which of the following is not an advantage of a Web retailer in comparison with a traditional store retailer?

A store's offerings can be classified into product groupings on the basis of function,purchase motivation,storability,and _____.

Employee morale may be particularly affected by _____ space.

A disadvantage to a curving traffic-flow pattern is that _____.

Experiential merchandising,solutions selling,and retailer co-branding are tactics used by retailers to _____.

A store classifying its offerings so that tennis shoes,tennis rackets,and tennis tops and shorts are located together utilizes a market segment product grouping.

Which of these is not a disadvantage of using audio on a Web site?

A retailer must allocate total floor space among selling,merchandise,personnel,and customer areas.

Selling space is the largest proportion of total store space for which retailer?

An example of customer space is _____.

Whereas image refers to how a retailer is perceived by customers,positioning refers to a retailer's image with regard to its _____.

With the sales-productivity ratio,a retailer determines space needs by _____.

In a curving traffic-flow pattern,inventory control and security are simplified.

The physical characteristics of a retailer that are used to develop an image and draw customers represent _____.

Perishable goods need to be grouped using storability product groupings.