Exam 18: Establishing and Maintaining a Retail Image

The location of impulse items in high customer traffic areas illustrates a _____ product grouping.

A college store determines space needs for each department on the basis of assortment guidelines for texts,stationery,computer supplies,dormitory needs,and school signature clothing.It determines space needs by _____.

A store which groups female clothing into juniors',misses',and ladies' has classified those departments by _____ product groupings.

Greeting card displays utilize open assortments.

Displays that contain piles of sale clothing and marked-down goods are called _____.

A sign used to display a store's name is a _____.

A major advantage of a Web site in comparison to a traditional catalog is the ability to have almost unlimited space to present product assortments,displays,and information.

Retail image perceptions are partially based on a retailer's functional qualities and partially by a consumer's psychological attributes.

A straight traffic flow is ideally suited for self-service.

In a disguised building height,_____.

Impulse items are placed on the first floor while specific-intent items are located on the fourth floor.This retailer utilizes _____ product groupings.

In a curving traffic flow,_____.

A small appliance retailer has in-store cooking demonstrations,offers free samples,and lets consumers try out selected new appliances in an environment that resembles a small kitchen.This retailer _____.

Marquees,entrances,windows,and lighting are all elements of store visibility.

Lounge areas,dressing facilities,and wide aisles are components of _____ space.

What type of display is generally associated with functional product groupings?

The sales-productivity ratio assigns floor space on the basis of sales or profit per foot.

The model stock approach determines space needs for each department based on assortment considerations.

Dead areas are in-store locations where _____.

The best locations in a store are generally end-aisle display positions,eye-level positions,and checkout-counter positions.