Exam 5: Retail Institutions by Store-Based Strategy

The decline stage of the retail life cycle cannot be avoided or postponed by repositioning the retail institution.

Which type of general merchandise retailer is most prone to have limited customer services and an austere store environment?

Which retail institution purchases brand name merchandise on an opportunistic basis and seeks to attract department store shoppers?

A significant factor in the growth of factory outlets is the _____.

A significant disadvantage to consumer acceptance of warehouse stores is their lack of brand continuity.

The market entry of a low-cost retailer in the wheel-of-retailing theory corresponds to the introduction stage of the retail life cycle stage.

The use of boutiques by department stores to highlight designer clothing most closely resembles the strategy of a _____.

A fundamental assumption of the wheel-of-retailing theory is that a large proportion of consumers are first attracted to a retail innovator through image appeals.

Which retail institution commonly uses locations based in racetracks,stadiums,and arenas?

Low merchandise continuity and opportunistic buying characterize _____.

Which type of retailer is characterized by very narrow width and extensive depth of assortment?

Retail institutions evolving from introduction to accelerated development require a high level of investment to sustain growth.

Off-price chains and membership clubs have similar strategies in their use of _____.

Which theory suggests that a retailer becomes vulnerable to competition when its costs (and profit margin requirements)increase?

Traditional retailers can use flea markets as part of a differentiated marketing strategy.

According to the wheel of retailing,retail institutions _____.

The growth stage of the retail life cycle is characterized by market saturation and competition from newer retailer forms.

The food-oriented retailer with the most narrow width and depth of assortment is the _____.

Which of the following best illustrates a retail cost containment strategy?

Two types of retail institutions satisfy the broad definition of a department store: the traditional department store and the _____.