Exam 5: Retail Institutions by Store-Based Strategy
Exam 1: An Introduction to Retailing100 Questions
Exam 2: Building and Sustaining Relationships in Retailing100 Questions
Exam 3: Strategic Planning in Retailing99 Questions
Exam 4: Retail Institutions by Ownership100 Questions
Exam 5: Retail Institutions by Store-Based Strategy100 Questions
Exam 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing100 Questions
Exam 7: Identifying and Understanding Consumers100 Questions
Exam 8: Information Gathering and Processing in Retailing100 Questions
Exam 9: Trading-Area Analysis99 Questions
Exam 10: Site Selection100 Questions
Exam 11: Retail Organization and Human Resource Management100 Questions
Exam 12: Operations Management: Financial Dimensions100 Questions
Exam 13: Operations Management: Operational Dimensions100 Questions
Exam 14: Developing Merchandise Plans100 Questions
Exam 15: Implementing Merchandise99 Questions
Exam 16: Financial Merchandise Management100 Questions
Exam 17: Pricing in Retailing100 Questions
Exam 18: Establishing and Maintaining a Retail Image100 Questions
Exam 19: Promotional Strategy100 Questions
Exam 20: Integrating and Controlling the Retail Strategy100 Questions
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Which of these is a successful European store type that has not done well in the United States?
(Multiple Choice)
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Which retail institution is organized into specific divisions for purposes of buying,promotion,customer service,and control?
(Multiple Choice)
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The food-oriented retailer with the highest percent of fill-in sales is the _____.
(Multiple Choice)
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Off-price chains typically purchase their merchandise through traditional wholesale channels.
(True/False)
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Which of the following is not a basic assumption of the wheel of retailing?
(Multiple Choice)
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A special type of combination store that integrates an economy supermarket with a discount department store is a _____.
(Multiple Choice)
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Which food-oriented retailer specializes in fill-in merchandise?
(Multiple Choice)
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Which food-oriented retailer traditionally uses cut cases,relies on customers doing their own bagging,and heavily utilizes private-label brands?
(Multiple Choice)
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According to the wheel-of-retailing theory,which pricing strategy is used by an innovator?
(Multiple Choice)
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The high total sales volume from off-price chains,factory outlets,membership clubs,and flea markets can be explained by _____.
(Multiple Choice)
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A food-oriented retailer in which general merchandise accounts for 25 percent to 40 percent of total store sales is a _____.
(Multiple Choice)
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During which stage of the retail life cycle do sales and then profits rise for the first retailers in this category?
(Multiple Choice)
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A pharmacy (due to increased competition from a neighboring supermarket)has added an exclusive line of cosmetics and expanded its line of greeting cards and gift-wrapping items.This strategy illustrates _____.
(Multiple Choice)
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There is much discussion about saturation of fast-food franchises and the need for unconventional locations (such as schools,zoos,or U.S.naval bases)in the United States.This illustrates which retail life cycle stage?
(Multiple Choice)
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Which retail institution generally does not mention specific brand names and/or prices in its advertising?
(Multiple Choice)
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Which retail institutions do not require advertising support from suppliers?
(Multiple Choice)
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In downsizing,retailers increase productivity through _____.
(Multiple Choice)
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A retailer tries to appeal to consumers' one-stop shopping needs through _____.
(Multiple Choice)
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