Exam 1: An Introduction to Retailing

The use of a firm's total retail strategy to satisfy its target market represents the coordinated effort phase of the retailing concept.

How many million people are employed by traditional retailers in the United States?

Charging manufacturers for shelf space for their new products is an example of a retailer's channel power.

Payment for shelf space by manufacturers to supermarkets illustrates _____.

A change in retail productivity can have a large impact on consumers and the economy.

Channel relations tend to be most volatile in which form of distribution?

Customer orientation,coordinated effort,value driven,and goal orientation are all parts of the retailing concept.

The sorting process enables manufacturers to _____.

The total retail experience deals with a customer's involvement with a retailer from pre-sale discussions to post-sale service.

A retailer's selling to consumers via store,catalog,and the Web illustrates _____.

The underlying principle of a strategic approach to the study of retailing is that a retail firm needs to plan and revise its plans continually in order to adapt to a changing environment.

Channel conflict can be minimized through intensive distribution and/or horizontal integration.

Retailer power in a distribution channel can be increased through _____.

The sorting process allows retailers to purchase goods from a variety of manufacturers and to sell them in small quantities to consumers.

In relationship retailing,a retailer _____.

A manufacturer can limit price competition in a retail area through use of intensive distribution.

An electronics retailer accomplishes a consumer's one-stop needs through _____.

Which statement concerning customer service is correct?

A retail strategy can be best defined as _____.

A retailer views the sales of merchandise through store,catalog,and Web-based operations as complementary to one another.This approach illustrates _____.