Question 1

The sorting process implies that a retailer typically purchases _____.

Accepted Answer

A) from domestic suppliers 
B) directly from a manufacturer 
C) from multiple manufacturers 
D) from a single manufacturer 
A) from domestic suppliers 
B) directly from a manufacturer 
C) from multiple manufacturers 
D) from a single manufacturer

Question 2

The use of independent channel members in a channel of distribution allows manufacturers to _____.

Accepted Answer

A) improve channel communication and control 
B) increase the average order size to retailers 
C) receive payment based on when goods are shipped to retailers,not when goods are sold to final consumers 
D) maximize profitability through vertical integration 
A) improve channel communication and control 
B) increase the average order size to retailers 
C) receive payment based on when goods are shipped to retailers,not when goods are sold to final consumers 
D) maximize profitability through vertical integration

Question 3

A college bookstore that purchases goods from over 200 vendors demonstrates _____.

Accepted Answer

A) economies of scale 
B) a channel of distribution 
C) the sorting process 
D) vertical integration 
A) economies of scale 
B) a channel of distribution 
C) the sorting process 
D) vertical integration

Question 4

Generally,a manufacturer can maximize its long-run sales potential through use of exclusive distribution.

Accepted Answer

A) True 
 B)False

Question 5

The sorting process helps final consumers through _____.

Accepted Answer

A) providing credit terms on purchases 
B) enabling one-stop shopping 
C) providing important product-based information 
D) enabling consumers to purchase goods through direct marketing 
A) providing credit terms on purchases 
B) enabling one-stop shopping 
C) providing important product-based information 
D) enabling consumers to purchase goods through direct marketing

Question 6

The potential for channel conflict (due to the high power of a retailer relative to a manufacturer)is greatest in which form of distribution?

Accepted Answer

A) dual distribution 
B) selective distribution 
C) exclusive distribution 
D) intensive distribution 
A) dual distribution 
B) selective distribution 
C) exclusive distribution 
D) intensive distribution

Question 7

According to the Department of Commerce,annual U.S.retail store sales are nearly _____.

Accepted Answer

A) $500 billion 
B) $1 trillion 
C) $3 trillion 
D) $5 trillion 
A) $500 billion 
B) $1 trillion 
C) $3 trillion 
D) $5 trillion

Question 8

The sorting process refers to _____.

Accepted Answer

A) physical distribution assortment by perishability 
B) a retailer's pricing goods by quality and size 
C) government grading standards for produce 
D) a retailer's collecting an assortment of goods and services from many vendors 
A) physical distribution assortment by perishability 
B) a retailer's pricing goods by quality and size 
C) government grading standards for produce 
D) a retailer's collecting an assortment of goods and services from many vendors

Question 9

Frequently,retailers and their suppliers have divergent viewpoints that need to be reconciled.

Accepted Answer

A) True 
 B)False

Question 10

While some manufacturers specialize by producing one product,consumers generally favor retailers with extensive selections from many manufacturers.These divergent viewpoints can be reconciled through _____.

Accepted Answer

A) the sorting process. 
B) selective distribution 
C) intensive distribution 
D) exclusive distribution 
A) the sorting process. 
B) selective distribution 
C) intensive distribution 
D) exclusive distribution

Question 11

Because impulse sales are so important to retailers,there is a need to _____.

Accepted Answer

A) control expenses 
B) analyze consumer demographics 
C) study store image 
D) utilize point-of-purchase materials 
A) control expenses 
B) analyze consumer demographics 
C) study store image 
D) utilize point-of-purchase materials

Question 12

Which form of distribution balances channel cooperation with an increased opportunity for product sales?

Accepted Answer

A) exclusive distribution 
B) selective distribution 
C) intensive distribution 
D) dual distribution 
A) exclusive distribution 
B) selective distribution 
C) intensive distribution 
D) dual distribution

Question 13

Which of the following distribution functions are generally not provided by retailers for their manufacturer/wholesaler suppliers?

Accepted Answer

A) contact with the final customer 
B) inventory storage prior to sale 
C) pre-paying for merchandise in advance of its being sold to final consumers 
D) delivery and installation of goods to final consumers 
A) contact with the final customer 
B) inventory storage prior to sale 
C) pre-paying for merchandise in advance of its being sold to final consumers 
D) delivery and installation of goods to final consumers

Question 14

Which is not a strategy for a retailer to increase its average sale?

Accepted Answer

A) placing impulse goods in high-traffic locations 
B) opening additional hours 
C) increasing impulse sales 
D) suggestion selling 
A) placing impulse goods in high-traffic locations 
B) opening additional hours 
C) increasing impulse sales 
D) suggestion selling

Question 15

A computer dealer determines customer satisfaction of recent computer buyers on the basis of questionnaires mailed to recent customers.These questionnaires cover all aspects of the transaction from the first encounter with a salesperson to initial quality of the computer to satisfaction with any servicing the computer might require.The survey involves _____.

Accepted Answer

A) coordinated effort 
B) the total retail experience 
C) long-run planning 
D) relationship retailing 
A) coordinated effort 
B) the total retail experience 
C) long-run planning 
D) relationship retailing

Question 16

All retail activities are store-based.

Accepted Answer

A) True 
 B)False

Question 17

Planning and adapting to a complex,changing environment is the major focus of a(n)_____ approach to the study of retailing.

Accepted Answer

A) historical 
B) strategic 
C) institutional 
D) functional 
A) historical 
B) strategic 
C) institutional 
D) functional

Question 18

The final stage in a channel of distribution is retailing.

Accepted Answer

A) True 
 B)False

Question 19

A retailer does generally not stock a broad selection of brands in which form of distribution?

Accepted Answer

A) exclusive distribution 
B) intensive distribution 
C) selective distribution 
D) operational distribution 
A) exclusive distribution 
B) intensive distribution 
C) selective distribution 
D) operational distribution

Question 20

An approach to the study of retailing that stresses activities such as buying,pricing,and personnel practices is a _____ approach.

Accepted Answer

A) strategic 
B) functional 
C) institutional 
D) retail audit 
A) strategic 
B) functional 
C) institutional 
D) retail audit

The sorting process implies that a retailer typically purchases _____.

The use of independent channel members in a channel of distribution allows manufacturers to _____.

A college bookstore that purchases goods from over 200 vendors demonstrates _____.

Generally,a manufacturer can maximize its long-run sales potential through use of exclusive distribution.

The sorting process helps final consumers through _____.

The potential for channel conflict (due to the high power of a retailer relative to a manufacturer)is greatest in which form of distribution?

According to the Department of Commerce,annual U.S.retail store sales are nearly _____.

The sorting process refers to _____.

Frequently,retailers and their suppliers have divergent viewpoints that need to be reconciled.

While some manufacturers specialize by producing one product,consumers generally favor retailers with extensive selections from many manufacturers.These divergent viewpoints can be reconciled through _____.

Because impulse sales are so important to retailers,there is a need to _____.

Which form of distribution balances channel cooperation with an increased opportunity for product sales?

Which of the following distribution functions are generally not provided by retailers for their manufacturer/wholesaler suppliers?

Which is not a strategy for a retailer to increase its average sale?

All retail activities are store-based.

Planning and adapting to a complex,changing environment is the major focus of a(n)_____ approach to the study of retailing.

The final stage in a channel of distribution is retailing.

A retailer does generally not stock a broad selection of brands in which form of distribution?

An approach to the study of retailing that stresses activities such as buying,pricing,and personnel practices is a _____ approach.

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 1: An Introduction to Retailing

The sorting process implies that a retailer typically purchases _____.

The use of independent channel members in a channel of distribution allows manufacturers to _____.

A college bookstore that purchases goods from over 200 vendors demonstrates _____.

Generally,a manufacturer can maximize its long-run sales potential through use of exclusive distribution.

The sorting process helps final consumers through _____.

The potential for channel conflict (due to the high power of a retailer relative to a manufacturer)is greatest in which form of distribution?

According to the Department of Commerce,annual U.S.retail store sales are nearly _____.

The sorting process refers to _____.

Frequently,retailers and their suppliers have divergent viewpoints that need to be reconciled.

While some manufacturers specialize by producing one product,consumers generally favor retailers with extensive selections from many manufacturers.These divergent viewpoints can be reconciled through _____.

Because impulse sales are so important to retailers,there is a need to _____.

Which form of distribution balances channel cooperation with an increased opportunity for product sales?

Which of the following distribution functions are generally not provided by retailers for their manufacturer/wholesaler suppliers?

Which is not a strategy for a retailer to increase its average sale?

All retail activities are store-based.

Planning and adapting to a complex,changing environment is the major focus of a(n)_____ approach to the study of retailing.

The final stage in a channel of distribution is retailing.

A retailer does generally not stock a broad selection of brands in which form of distribution?

An approach to the study of retailing that stresses activities such as buying,pricing,and personnel practices is a _____ approach.

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters