Question 1

One-stop shopping by consumers is enhanced by _____.

Accepted Answer

A) the sorting process 
B) store-based inventory systems 
C) regionalization of department stores 
D) consumer credit 
A) the sorting process 
B) store-based inventory systems 
C) regionalization of department stores 
D) consumer credit

Question 2

An integrated approach to customer service needs to study the total retail experience.

Accepted Answer

A) True 
 B)False

Question 3

The total retail experience,customer service,and relationship retailing directly focus on which aspect of the retailing concept?

Accepted Answer

A) long-run planning 
B) customer orientation 
C) goal orientation 
D) coordinated effort 
A) long-run planning 
B) customer orientation 
C) goal orientation 
D) coordinated effort

Question 4

Selective distribution has neither the channel cooperation found in exclusive distribution nor the sales potential of intensive distribution.

Accepted Answer

A) True 
 B)False

Question 5

Through the sorting process,consumers are provided one-stop shopping and retailers are provided with impulse purchases through related-item merchandising.

Accepted Answer

A) True 
 B)False

Question 6

Channel relations tend to be most volatile in exclusive distribution.

Accepted Answer

A) True 
 B)False

Question 7

Which one of the following is not a crucial element in Target's overall retail strategy?

Accepted Answer

A) growth-oriented objectives 
B) a focus on its discount store niche 
C) sale of goods at the lowest competitive price 
D) strong customer service for its retail category 
A) growth-oriented objectives 
B) a focus on its discount store niche 
C) sale of goods at the lowest competitive price 
D) strong customer service for its retail category

Question 8

An example of the contrasting viewpoints of retailers and manufacturers is a manufacturer _____.

Accepted Answer

A) sponsoring a cooperative advertising program 
B) attempting to increase national brand display space 
C) sponsoring training programs for retail sales personnel 
D) sponsoring point-of-sale materials 
A) sponsoring a cooperative advertising program 
B) attempting to increase national brand display space 
C) sponsoring training programs for retail sales personnel 
D) sponsoring point-of-sale materials

Question 9

All of the elements in a retail offering that encourage or inhibit consumers during their contact with a given retailer make up the _____.

Accepted Answer

A) total retail experience 
B) retailing concept 
C) marketing concept applied to retailing 
D) customer service philosophy 
A) total retail experience 
B) retailing concept 
C) marketing concept applied to retailing 
D) customer service philosophy

Question 10

A functional approach to the study of retailing stresses _____.

Accepted Answer

A) retail planning 
B) the activities that retailers perform 
C) adaptation of strategy to match the retail environment 
D) opportunities and constraints in decision making 
A) retail planning 
B) the activities that retailers perform 
C) adaptation of strategy to match the retail environment 
D) opportunities and constraints in decision making

Question 11

Retail price competition is generally highest in _____ distribution.

Accepted Answer

A) dual 
B) exclusive 
C) intensive 
D) selective 
A) dual 
B) exclusive 
C) intensive 
D) selective

Question 12

Relationship retailing focuses on keeping existing customers,as well as attracting new ones.

Accepted Answer

A) True 
 B)False

Question 13

Which statement concerning retailing is correct?

Accepted Answer

A) Retailing activities cannot be performed by wholesalers. 
B) It is the last stage in the distribution process. 
C) All retail activities are store-based. 
D) A lawyer purchasing stationery for use in his/her office is an example of retailing. 
A) Retailing activities cannot be performed by wholesalers. 
B) It is the last stage in the distribution process. 
C) All retail activities are store-based. 
D) A lawyer purchasing stationery for use in his/her office is an example of retailing.

Question 14

The greatest advantage to a manufacturer's use of exclusive distribution is _____.

Accepted Answer

A) retailer concentration on key items 
B) smooth channel relations 
C) a high level of retail price competition 
D) maximization of long-run sales potential 
A) retailer concentration on key items 
B) smooth channel relations 
C) a high level of retail price competition 
D) maximization of long-run sales potential

Question 15

A characteristic of a retail strategy is its _____.

Accepted Answer

A) focus on past operations and success 
B) attention to short-run success 
C) attention to personnel availability and training. 
D) systematic assessment of the environment to ascertain opportunities and constraints 
A) focus on past operations and success 
B) attention to short-run success 
C) attention to personnel availability and training. 
D) systematic assessment of the environment to ascertain opportunities and constraints

Question 16

An example of a retailer's regularly reviewing operations is the _____.

Accepted Answer

A) appeal to a prime consumer market 
B) use of a one-price policy 
C) development of realistic sales and profit goals 
D) ongoing analysis of sales and costs by product category 
A) appeal to a prime consumer market 
B) use of a one-price policy 
C) development of realistic sales and profit goals 
D) ongoing analysis of sales and costs by product category

Question 17

Neither channel cooperation nor sales potential is maximized in _____ distribution.

Accepted Answer

A) vertical 
B) intensive 
C) exclusive 
D) selective 
A) vertical 
B) intensive 
C) exclusive 
D) selective

Question 18

Strategic planning in retailing _____.

Accepted Answer

A) can be practiced by both small and large retailers 
B) requires computer-based marketing research and accounting systems to be successfully implemented 
C) should focus on short-run profits 
D) requires a high risk-taking philosophy to succeed 
A) can be practiced by both small and large retailers 
B) requires computer-based marketing research and accounting systems to be successfully implemented 
C) should focus on short-run profits 
D) requires a high risk-taking philosophy to succeed

Question 19

In 2010,the ten largest U.S.retailers earned average after-tax profits amounting to about _____ percent of sales.

Accepted Answer

A) 1.1 
B) 2.5 
C) 3.5 
D) 5.7 
A) 1.1 
B) 2.5 
C) 3.5 
D) 5.7

Question 20

Channel cooperation,communication,and control is greatest when _____.

Accepted Answer

A) selective distribution is used 
B) intensive distribution is used 
C) manufacturers operate their own retailing facilities 
D) exclusive distribution is used 
A) selective distribution is used 
B) intensive distribution is used 
C) manufacturers operate their own retailing facilities 
D) exclusive distribution is used

One-stop shopping by consumers is enhanced by _____.

An integrated approach to customer service needs to study the total retail experience.

The total retail experience,customer service,and relationship retailing directly focus on which aspect of the retailing concept?

Selective distribution has neither the channel cooperation found in exclusive distribution nor the sales potential of intensive distribution.

Through the sorting process,consumers are provided one-stop shopping and retailers are provided with impulse purchases through related-item merchandising.

Channel relations tend to be most volatile in exclusive distribution.

Which one of the following is not a crucial element in Target's overall retail strategy?

An example of the contrasting viewpoints of retailers and manufacturers is a manufacturer _____.

All of the elements in a retail offering that encourage or inhibit consumers during their contact with a given retailer make up the _____.

A functional approach to the study of retailing stresses _____.

Retail price competition is generally highest in _____ distribution.

Relationship retailing focuses on keeping existing customers,as well as attracting new ones.

Which statement concerning retailing is correct?

The greatest advantage to a manufacturer's use of exclusive distribution is _____.

A characteristic of a retail strategy is its _____.

An example of a retailer's regularly reviewing operations is the _____.

Neither channel cooperation nor sales potential is maximized in _____ distribution.

Strategic planning in retailing _____.

In 2010,the ten largest U.S.retailers earned average after-tax profits amounting to about _____ percent of sales.

Channel cooperation,communication,and control is greatest when _____.

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 1: An Introduction to Retailing

One-stop shopping by consumers is enhanced by _____.

An integrated approach to customer service needs to study the total retail experience.

The total retail experience,customer service,and relationship retailing directly focus on which aspect of the retailing concept?

Selective distribution has neither the channel cooperation found in exclusive distribution nor the sales potential of intensive distribution.

Through the sorting process,consumers are provided one-stop shopping and retailers are provided with impulse purchases through related-item merchandising.

Channel relations tend to be most volatile in exclusive distribution.

Which one of the following is not a crucial element in Target's overall retail strategy?

An example of the contrasting viewpoints of retailers and manufacturers is a manufacturer _____.

All of the elements in a retail offering that encourage or inhibit consumers during their contact with a given retailer make up the _____.

A functional approach to the study of retailing stresses _____.

Retail price competition is generally highest in _____ distribution.

Relationship retailing focuses on keeping existing customers,as well as attracting new ones.

Which statement concerning retailing is correct?

The greatest advantage to a manufacturer's use of exclusive distribution is _____.

A characteristic of a retail strategy is its _____.

An example of a retailer's regularly reviewing operations is the _____.

Neither channel cooperation nor sales potential is maximized in _____ distribution.

Strategic planning in retailing _____.

In 2010,the ten largest U.S.retailers earned average after-tax profits amounting to about _____ percent of sales.

Channel cooperation,communication,and control is greatest when _____.

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters