Question 1

Which of the following is NOT an example of how the technological environment might affect marketing management?

Accepted Answer

A)  A manufacturer uses a computer to send orders directly to a supplier's computer. 
B)  A retailer installs a computerized checkout scanner to replace a manual cash register system. 
C)  A firm develops a substitute for saturated fat in manufactured foods. 
D)  All of these are examples of how the technological environment might affect marketing management. 
A)  A manufacturer uses a computer to send orders directly to a supplier's computer. 
B)  A retailer installs a computerized checkout scanner to replace a manual cash register system. 
C)  A firm develops a substitute for saturated fat in manufactured foods. 
D)  All of these are examples of how the technological environment might affect marketing management.

Question 2

Which of the following is an example of the cultural and social environment?

Accepted Answer

A)  Growing acceptance of women in business. 
B)  Growing popularity of exercise. 
C)  Increased desire for satisfaction with life. 
D)  All of these are examples of the cultural and social environment. 
A)  Growing acceptance of women in business. 
B)  Growing popularity of exercise. 
C)  Increased desire for satisfaction with life. 
D)  All of these are examples of the cultural and social environment.

Question 3

The _____ refers to how much one country's money is worth in another country's money.

Accepted Answer

A)  monetary value 
B)  exchange rate 
C)  dollar value 
D)  net worth 
E)  purchasing power 
A)  monetary value 
B)  exchange rate 
C)  dollar value 
D)  net worth 
E)  purchasing power

Question 4

The rate of growth of the U.S. population is lower than the rate of growth of some other countries' population.

Accepted Answer

A) True 
 B)False

Question 5

The _____ dimension of the GE grid helps managers answer the question: Does this product-market plan look like a good idea?

Accepted Answer

A)  business strengths 
B)  quantitative criteria 
C)  industry attractiveness 
D)  relative positioning 
E)  qualitative criteria 
A)  business strengths 
B)  quantitative criteria 
C)  industry attractiveness 
D)  relative positioning 
E)  qualitative criteria

Question 6

The Sherman Act is primarily designed to:

Accepted Answer

A)  prevent monopolies or conspiracies in restraint of trade. 
B)  stop the flow of foreign products into the United States. 
C)  prevent unfair or deceptive acts or practices in commerce. 
D)  reduce price discrimination by manufacturers. 
E)  eliminate deceptive selling practices. 
A)  prevent monopolies or conspiracies in restraint of trade. 
B)  stop the flow of foreign products into the United States. 
C)  prevent unfair or deceptive acts or practices in commerce. 
D)  reduce price discrimination by manufacturers. 
E)  eliminate deceptive selling practices.

Question 7

Along with studying trends in the environment, a first step in looking for attractive opportunities is to:

Accepted Answer

A)  understand the resources and objectives of the firm. 
B)  decide which product-markets the firm will enter. 
C)  find new markets for present products. 
D)  estimate product-market potentials. 
E)  hire a marketing strategy planner. 
A)  understand the resources and objectives of the firm. 
B)  decide which product-markets the firm will enter. 
C)  find new markets for present products. 
D)  estimate product-market potentials. 
E)  hire a marketing strategy planner.

Question 8

Good marketing objectives should be ambitious and almost impossible to achieve.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following countries have the LOWEST GNI PER CAPITA?

Accepted Answer

A)  Japan and Switzerland 
B)  Mexico and Spain 
C)  Ethiopia and Kenya 
D)  India and Pakistan 
E)  Germany and the United States 
A)  Japan and Switzerland 
B)  Mexico and Spain 
C)  Ethiopia and Kenya 
D)  India and Pakistan 
E)  Germany and the United States

Question 10

Which of the following is not a variable associated with the cultural and social environment?

Accepted Answer

A)  Technological innovation 
B)  The role of women in society 
C)  Language 
D)  Attitudes on environmental issues 
E)  Education level 
A)  Technological innovation 
B)  The role of women in society 
C)  Language 
D)  Attitudes on environmental issues 
E)  Education level

Question 11

Even though the more developed industrial nations don't have the largest populations, they do have the biggest share of the world's GDP.

Accepted Answer

A) True 
 B)False

Question 12

Literacy studies show that ______________ percent of adults (age 15 or older) cannot read and write.

Accepted Answer

A)  10 
B)  18 
C)  38 
D)  50 
E)  60 
A)  10 
B)  18 
C)  38 
D)  50 
E)  60

Question 13

As compared to larger competitors, smaller firms benefit from lower unit costs which they achieve with lower sales volumes.

Accepted Answer

A) True 
 B)False

Question 14

In the U.S., which population groups will fuel new opportunities in tourism, healthcare and financial services?

Accepted Answer

A)  Baby boomers and seniors 
B)  Generation X and Generation Y 
C)  Singles and newly divorced. 
D)  Generation Y and Generation Z 
E)  Baby boomers and baby busters 
A)  Baby boomers and seniors 
B)  Generation X and Generation Y 
C)  Singles and newly divorced. 
D)  Generation Y and Generation Z 
E)  Baby boomers and baby busters

Question 15

Which of the following newspaper headlines would be LEAST likely to involve the political environment?

Accepted Answer

A)  U.S.-Vietnamese Joint Ventures in the Future. 
B)  Egg Sales Fall as Consumers Switch to Low Cholesterol Diets. 
C)  U.S. Signs Trade Agreement with Venezuela. 
D)  FDA Adopts New Regulations for Generic Drugs. 
E)  Consumers Urged to "Buy American." 
A)  U.S.-Vietnamese Joint Ventures in the Future. 
B)  Egg Sales Fall as Consumers Switch to Low Cholesterol Diets. 
C)  U.S. Signs Trade Agreement with Venezuela. 
D)  FDA Adopts New Regulations for Generic Drugs. 
E)  Consumers Urged to "Buy American."

Question 16

Which of the following countries is likely to see a population decline from 2010-2025?

Accepted Answer

A)  Germany 
B)  Somalia 
C)  United States 
D)  United Kingdom 
E)  China 
A)  Germany 
B)  Somalia 
C)  United States 
D)  United Kingdom 
E)  China

Question 17

Which of the following laws focuses on price discrimination on goods of "like grade and quality" without a cost justification?

Accepted Answer

A)  The Fair Prices Act 
B)  The Robinson-Patman Act 
C)  The Federal Trade Commission Act 
D)  The Magnuson-Moss Act 
E)  There are no laws regulating price discrimination. 
A)  The Fair Prices Act 
B)  The Robinson-Patman Act 
C)  The Federal Trade Commission Act 
D)  The Magnuson-Moss Act 
E)  There are no laws regulating price discrimination.

Question 18

Which of the following is a QUALITATIVE screening criterion for evaluating opportunities?

Accepted Answer

A)  Sales target for the firm. 
B)  Profit target for the firm. 
C)  Kind of business the firm wants to be in. 
D)  Return on investment (ROI) target for the firm. 
E)  None of these is a QUALITATIVE screening criterion. 
A)  Sales target for the firm. 
B)  Profit target for the firm. 
C)  Kind of business the firm wants to be in. 
D)  Return on investment (ROI) target for the firm. 
E)  None of these is a QUALITATIVE screening criterion.

Question 19

The profit potentials of alternative strategic plans can be evaluated at the same time only if the plans are very similar.

Accepted Answer

A) True 
 B)False

Question 20

Many people think that it is unethical to spy on competitors to obtain their trade secrets, but it is perfectly legal.

Accepted Answer

A) True 
 B)False

Which of the following is NOT an example of how the technological environment might affect marketing management?

Which of the following is an example of the cultural and social environment?

The _____ refers to how much one country's money is worth in another country's money.

The rate of growth of the U.S. population is lower than the rate of growth of some other countries' population.

The _____ dimension of the GE grid helps managers answer the question: Does this product-market plan look like a good idea?

The Sherman Act is primarily designed to:

Along with studying trends in the environment, a first step in looking for attractive opportunities is to:

Good marketing objectives should be ambitious and almost impossible to achieve.

Which of the following countries have the LOWEST GNI PER CAPITA?

Which of the following is not a variable associated with the cultural and social environment?

Even though the more developed industrial nations don't have the largest populations, they do have the biggest share of the world's GDP.

Literacy studies show that ______________ percent of adults (age 15 or older) cannot read and write.

As compared to larger competitors, smaller firms benefit from lower unit costs which they achieve with lower sales volumes.

In the U.S., which population groups will fuel new opportunities in tourism, healthcare and financial services?

Which of the following newspaper headlines would be LEAST likely to involve the political environment?

Which of the following countries is likely to see a population decline from 2010-2025?

Which of the following laws focuses on price discrimination on goods of "like grade and quality" without a cost justification?

Which of the following is a QUALITATIVE screening criterion for evaluating opportunities?

The profit potentials of alternative strategic plans can be evaluated at the same time only if the plans are very similar.

Many people think that it is unethical to spy on competitors to obtain their trade secrets, but it is perfectly legal.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 3: Evaluating Opportunities in the Changing Marketing Environment

Which of the following is NOT an example of how the technological environment might affect marketing management?

Which of the following is an example of the cultural and social environment?

The _____ refers to how much one country's money is worth in another country's money.

The rate of growth of the U.S. population is lower than the rate of growth of some other countries' population.

The _____ dimension of the GE grid helps managers answer the question: Does this product-market plan look like a good idea?

The Sherman Act is primarily designed to:

Along with studying trends in the environment, a first step in looking for attractive opportunities is to:

Good marketing objectives should be ambitious and almost impossible to achieve.

Which of the following countries have the LOWEST GNI PER CAPITA?

Which of the following is not a variable associated with the cultural and social environment?

Even though the more developed industrial nations don't have the largest populations, they do have the biggest share of the world's GDP.

Literacy studies show that ______________ percent of adults (age 15 or older) cannot read and write.

As compared to larger competitors, smaller firms benefit from lower unit costs which they achieve with lower sales volumes.

In the U.S., which population groups will fuel new opportunities in tourism, healthcare and financial services?

Which of the following newspaper headlines would be LEAST likely to involve the political environment?

Which of the following countries is likely to see a population decline from 2010-2025?

Which of the following laws focuses on price discrimination on goods of "like grade and quality" without a cost justification?

Which of the following is a QUALITATIVE screening criterion for evaluating opportunities?

The profit potentials of alternative strategic plans can be evaluated at the same time only if the plans are very similar.

Many people think that it is unethical to spy on competitors to obtain their trade secrets, but it is perfectly legal.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters