Question 1

Underlying any economic environment is technology which affects:

Accepted Answer

A)  how the economy's resources are converted to output. 
B)  how quickly technological developments lead to new consumer protection laws. 
C)  how competitors react to each other. 
D)  how aggressive competitors are in planning new marketing strategies. 
E)  how fast consumer attitudes change. 
A)  how the economy's resources are converted to output. 
B)  how quickly technological developments lead to new consumer protection laws. 
C)  how competitors react to each other. 
D)  how aggressive competitors are in planning new marketing strategies. 
E)  how fast consumer attitudes change.

Question 2

GNI income measures can give the impression that people in less-developed nations have less income than they really do.

Accepted Answer

A) True 
 B)False

Question 3

According to the "continuum of environmental sensitivity," which of the following types of products would be most sensitive to environmental changes?

Accepted Answer

A)  Consumer products that are basically a commodity-like gasoline 
B)  Industrial products 
C)  Consumer products that are tied to cultural differences-like diet colas 
D)  Manufacturing products 
E)  Engineering products 
A)  Consumer products that are basically a commodity-like gasoline 
B)  Industrial products 
C)  Consumer products that are tied to cultural differences-like diet colas 
D)  Manufacturing products 
E)  Engineering products

Question 4

All of the following are part of the direct marketing environment except:

Accepted Answer

A)  the company. 
B)  the economy. 
C)  competitors. 
D)  customers. 
E)  All of these are part of the direct marketing environment. 
A)  the company. 
B)  the economy. 
C)  competitors. 
D)  customers. 
E)  All of these are part of the direct marketing environment.

Question 5

Placing the interests of individual consumers before the interests of business is nationalism.

Accepted Answer

A) True 
 B)False

Question 6

Few people in Europe diet. So the same soft drink that PepsiCo sells in the U.S. under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which part of the external market environment?

Accepted Answer

A)  Competitive 
B)  Legal 
C)  Cultural and social 
D)  Political 
E)  Economic 
A)  Competitive 
B)  Legal 
C)  Cultural and social 
D)  Political 
E)  Economic

Question 7

The fastest rate of growth in GDP is occurring in the nations with the largest current GDP.

Accepted Answer

A) True 
 B)False

Question 8

The recent interest in physical fitness has forced producers of food, clothing, and other products to reconsider their marketing strategies. Which of the following does this trend illustrate?

Accepted Answer

A)  Economic and technological environments. 
B)  Cultural and social environment. 
C)  Existing business situation. 
D)  Political and legal environment. 
E)  Resources and objectives of the firm. 
A)  Economic and technological environments. 
B)  Cultural and social environment. 
C)  Existing business situation. 
D)  Political and legal environment. 
E)  Resources and objectives of the firm.

Question 9

Competitive barriers are the conditions that make it possible for a firm to compete in a market.

Accepted Answer

A) True 
 B)False

Question 10

A mission statement should focus on just the key goals for the organization.

Accepted Answer

A) True 
 B)False

Question 11

Between 2000 and 2010, the highest growth rate in population in the United States occurred in:

Accepted Answer

A)  the western states. 
B)  the northeastern states. 
C)  the northwestern states. 
D)  the Midwestern states. 
A)  the western states. 
B)  the northeastern states. 
C)  the northwestern states. 
D)  the Midwestern states.

Question 12

When considering international markets, income is often one of the most important demographic dimensions.

Accepted Answer

A) True 
 B)False

Question 13

Regional groupings of nations outside the United States have little effect on the decisions of marketing managers whose firms are headquartered in the U.S.

Accepted Answer

A) True 
 B)False

Question 14

Gross domestic product (GDP) is the:

Accepted Answer

A)  total cost of producing all goods and services sold in a year. 
B)  total market value of goods and services provided in an economy in a year by both residents and nonresidents of that country. 
C)  total market value of goods (but not services) consumed in an economy in a year. 
D)  total market value of goods and services consumed in a year. 
E)  total market value of goods (but not services) produced in an economy in a year. 
A)  total cost of producing all goods and services sold in a year. 
B)  total market value of goods and services provided in an economy in a year by both residents and nonresidents of that country. 
C)  total market value of goods (but not services) consumed in an economy in a year. 
D)  total market value of goods and services consumed in a year. 
E)  total market value of goods (but not services) produced in an economy in a year.

Question 15

Unlike the GDP, the GNI

Accepted Answer

A)  includes foreign income. 
B)  is the total market value of all goods and services provided in a country's economy in a year by nonresidents. 
C)  includes the income earned by residents who do not own resources in that nation. 
D)  does not include income earned by foreigners who own resources in that nation. 
E)  is a measure of regional income. 
A)  includes foreign income. 
B)  is the total market value of all goods and services provided in a country's economy in a year by nonresidents. 
C)  includes the income earned by residents who do not own resources in that nation. 
D)  does not include income earned by foreigners who own resources in that nation. 
E)  is a measure of regional income.

Question 16

Forecasts of the probable results of implementing whole strategic plans are needed to apply quantitative screening criteria.

Accepted Answer

A) True 
 B)False

Question 17

An emphasis on a single country's interests before everything else is known as

Accepted Answer

A)  socialism. 
B)  democracy. 
C)  nationalism. 
D)  capitalism. 
E)  entrepreneurship. 
A)  socialism. 
B)  democracy. 
C)  nationalism. 
D)  capitalism. 
E)  entrepreneurship.

Question 18

General Electric's "strategic planning grid":

Accepted Answer

A)  focuses on market share and market growth rate. 
B)  requires subjective judgments about business strengths and industry attractiveness. 
C)  requires that all opportunities be judged either "High" or "Low." 
D)  substitutes quantitative estimates for management judgment. 
E)  All of these alternatives about GE's strategic planning grid are true. 
A)  focuses on market share and market growth rate. 
B)  requires subjective judgments about business strengths and industry attractiveness. 
C)  requires that all opportunities be judged either "High" or "Low." 
D)  substitutes quantitative estimates for management judgment. 
E)  All of these alternatives about GE's strategic planning grid are true.

Question 19

Maria Lopez runs an errand service from her home. For a fee, she will pick up dry cleaning, buy groceries, plan small parties, and do errands for her customers. The demand for this type of service has increased because of changes in the

Accepted Answer

A)  cultural and social environment. 
B)  legal environment. 
C)  technological environment. 
D)  political environment. 
E)  None of these environments is relevant. 
A)  cultural and social environment. 
B)  legal environment. 
C)  technological environment. 
D)  political environment. 
E)  None of these environments is relevant.

Question 20

If Climbing High Ladder Company produced ladders that were unstable and caused many injuries, the ___ has the power to force the company to recall its product.

Accepted Answer

A)  Consumer Product Safety Commission 
B)  Food and Drug Administration 
C)  Federal Trade Commission 
D)  Environmental Protection Agency 
E)  Consumer Protection Agency 
A)  Consumer Product Safety Commission 
B)  Food and Drug Administration 
C)  Federal Trade Commission 
D)  Environmental Protection Agency 
E)  Consumer Protection Agency

Underlying any economic environment is technology which affects:

GNI income measures can give the impression that people in less-developed nations have less income than they really do.

According to the "continuum of environmental sensitivity," which of the following types of products would be most sensitive to environmental changes?

All of the following are part of the direct marketing environment except:

Placing the interests of individual consumers before the interests of business is nationalism.

Few people in Europe diet. So the same soft drink that PepsiCo sells in the U.S. under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which part of the external market environment?

The fastest rate of growth in GDP is occurring in the nations with the largest current GDP.

The recent interest in physical fitness has forced producers of food, clothing, and other products to reconsider their marketing strategies. Which of the following does this trend illustrate?

Competitive barriers are the conditions that make it possible for a firm to compete in a market.

A mission statement should focus on just the key goals for the organization.

Between 2000 and 2010, the highest growth rate in population in the United States occurred in:

When considering international markets, income is often one of the most important demographic dimensions.

Regional groupings of nations outside the United States have little effect on the decisions of marketing managers whose firms are headquartered in the U.S.

Gross domestic product (GDP) is the:

Unlike the GDP, the GNI

Forecasts of the probable results of implementing whole strategic plans are needed to apply quantitative screening criteria.

An emphasis on a single country's interests before everything else is known as

General Electric's "strategic planning grid":

Maria Lopez runs an errand service from her home. For a fee, she will pick up dry cleaning, buy groceries, plan small parties, and do errands for her customers. The demand for this type of service has increased because of changes in the

If Climbing High Ladder Company produced ladders that were unstable and caused many injuries, the ___ has the power to force the company to recall its product.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 3: Evaluating Opportunities in the Changing Marketing Environment

Underlying any economic environment is technology which affects:

GNI income measures can give the impression that people in less-developed nations have less income than they really do.

According to the "continuum of environmental sensitivity," which of the following types of products would be most sensitive to environmental changes?

All of the following are part of the direct marketing environment except:

Placing the interests of individual consumers before the interests of business is nationalism.

Few people in Europe diet. So the same soft drink that PepsiCo sells in the U.S. under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which part of the external market environment?

The fastest rate of growth in GDP is occurring in the nations with the largest current GDP.

The recent interest in physical fitness has forced producers of food, clothing, and other products to reconsider their marketing strategies. Which of the following does this trend illustrate?

Competitive barriers are the conditions that make it possible for a firm to compete in a market.

A mission statement should focus on just the key goals for the organization.

Between 2000 and 2010, the highest growth rate in population in the United States occurred in:

When considering international markets, income is often one of the most important demographic dimensions.

Regional groupings of nations outside the United States have little effect on the decisions of marketing managers whose firms are headquartered in the U.S.

Gross domestic product (GDP) is the:

Unlike the GDP, the GNI

Forecasts of the probable results of implementing whole strategic plans are needed to apply quantitative screening criteria.

An emphasis on a single country's interests before everything else is known as

General Electric's "strategic planning grid":

Maria Lopez runs an errand service from her home. For a fee, she will pick up dry cleaning, buy groceries, plan small parties, and do errands for her customers. The demand for this type of service has increased because of changes in the

If Climbing High Ladder Company produced ladders that were unstable and caused many injuries, the ___ has the power to force the company to recall its product.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters