Question 1

Strong sentiments of nationalism facilitate growth in importing and exporting.

Accepted Answer

A) True 
 B)False

Question 2

If the risks of getting into international marketing are difficult to evaluate, it may be wise to start with exporting

Accepted Answer

A) True 
 B)False

Question 3

The Clayton Act is NOT concerned with:

Accepted Answer

A)  product warranties. 
B)  price discrimination by manufacturers. 
C)  exclusive dealing contracts. 
D)  tying contracts. 
E)  encouraging competition. 
A)  product warranties. 
B)  price discrimination by manufacturers. 
C)  exclusive dealing contracts. 
D)  tying contracts. 
E)  encouraging competition.

Question 4

Consumer emphasis on fitness has created opportunities for firms like Nike, Nautilus and Schwinn, and illustrates the impact of the changing:

Accepted Answer

A)  technological environment. 
B)  economic environment. 
C)  competitive environment. 
D)  cultural and social environment. 
E)  political and legal environment. 
A)  technological environment. 
B)  economic environment. 
C)  competitive environment. 
D)  cultural and social environment. 
E)  political and legal environment.

Question 5

If you go into a restaurant in Vienna, Austria, and ask for a Diet Coke, the waiter may have no idea what you are ordering. This is an example of which part of the external market environment?

Accepted Answer

A)  Political 
B)  Cultural and social 
C)  Legal 
D)  Economic 
E)  Competitive 
A)  Political 
B)  Cultural and social 
C)  Legal 
D)  Economic 
E)  Competitive

Question 6

Before the Pure Food and Drug Act was passed, it was assumed that the common law and the warning "let the buyer beware" would take care of consumers.

Accepted Answer

A) True 
 B)False

Question 7

The cultural and social environment affects how and why people live and behave as they do.

Accepted Answer

A) True 
 B)False

Question 8

The current U. S. population is largest in which of the following states?

Accepted Answer

A)  California. 
B)  Florida. 
C)  Illinois. 
D)  New York. 
E)  Texas. 
A)  California. 
B)  Florida. 
C)  Illinois. 
D)  New York. 
E)  Texas.

Question 9

Typically, firms need a hierarchy of objectives. Which of the following best represents a correct hierarchy of a firm's objectives?

Accepted Answer

A)  Company objectives, sales promotion objectives, marketing objectives, promotion objectives. 
B)  Marketing objectives, company objectives, promotion objectives, sales promotion objectives. 
C)  Company objectives, marketing objectives, promotion objectives, sales promotion objectives. 
D)  Marketing objectives, promotion objectives, sales promotion objectives, company objectives. 
E)  Promotion objectives, sales promotion objectives, company objectives, marketing objectives. 
A)  Company objectives, sales promotion objectives, marketing objectives, promotion objectives. 
B)  Marketing objectives, company objectives, promotion objectives, sales promotion objectives. 
C)  Company objectives, marketing objectives, promotion objectives, sales promotion objectives. 
D)  Marketing objectives, promotion objectives, sales promotion objectives, company objectives. 
E)  Promotion objectives, sales promotion objectives, company objectives, marketing objectives.

Question 10

Which of the following is not an element of the external market environment?

Accepted Answer

A)  Technological environment. 
B)  Company environment. 
C)  Legal environment. 
D)  Economic environment. 
E)  Cultural and social environment. 
A)  Technological environment. 
B)  Company environment. 
C)  Legal environment. 
D)  Economic environment. 
E)  Cultural and social environment.

Question 11

Consumer products that are linked to cultural variables tend to be lower risk when entering international markets.

Accepted Answer

A) True 
 B)False

Question 12

Good relations with intermediaries, good locations, and good salespeople are some of the many resources of a firm that should be evaluated when searching for new opportunities.

Accepted Answer

A) True 
 B)False

Question 13

In monopolistic competition,

Accepted Answer

A)  one firm completely controls a broad product-market. 
B)  each competitor tries to get control in its "own" target market. 
C)  competitors offer the same marketing mix. 
D)  different marketing mixes are nevertheless seen as the same by all customers. 
E)  all customers view various alternatives as substitutes. 
A)  one firm completely controls a broad product-market. 
B)  each competitor tries to get control in its "own" target market. 
C)  competitors offer the same marketing mix. 
D)  different marketing mixes are nevertheless seen as the same by all customers. 
E)  all customers view various alternatives as substitutes.

Question 14

The Consumer Product Safety Commission tries to encourage safe product design, but the commission has almost no power to deal with unsafe products.

Accepted Answer

A) True 
 B)False

Question 15

Pill Makers Pharmaceuticals extensively tests all of its drugs to assure that it follows the ____.

Accepted Answer

A)  Sherman Act 
B)  Pure Food and Drug Act 
C)  Federal Trade Commission Act 
D)  Magnuson-Moss Act 
E)  Clayton Act 
A)  Sherman Act 
B)  Pure Food and Drug Act 
C)  Federal Trade Commission Act 
D)  Magnuson-Moss Act 
E)  Clayton Act

Question 16

________ are the firms that are considered to be the organization's closest challengers.

Accepted Answer

A)  Aggressive rivals 
B)  Competitive rivals 
C)  Direct rivals 
D)  Indirect rivals 
E)  Passive rivals 
A)  Aggressive rivals 
B)  Competitive rivals 
C)  Direct rivals 
D)  Indirect rivals 
E)  Passive rivals

Question 17

Swanson Beverages, Inc., is using ______________ to compare the strengths and weaknesses of its current target market and marketing mix with what its competitors are doing (or are likely to do).

Accepted Answer

A)  clustering 
B)  scenario analysis 
C)  brand positioning 
D)  marketing mix review 
E)  competitor analysis 
A)  clustering 
B)  scenario analysis 
C)  brand positioning 
D)  marketing mix review 
E)  competitor analysis

Question 18

Both GDP and GNI measures of national income.

Accepted Answer

A) True 
 B)False

Question 19

A mission statement has the following purposes except:

Accepted Answer

A)  to keep managers working towards a common purpose. 
B)  to communicate the firm's basic reason for being. 
C)  to help firms decide what opportunities to pursue. 
D)  to help firms decide what opportunities to avoid. 
E)  to provide detailed goals and plans. 
A)  to keep managers working towards a common purpose. 
B)  to communicate the firm's basic reason for being. 
C)  to help firms decide what opportunities to pursue. 
D)  to help firms decide what opportunities to avoid. 
E)  to provide detailed goals and plans.

Question 20

Which of the following observations concerning different measures of national income is TRUE?

Accepted Answer

A)  GDP does not include income earned by foreigners who own resources in that nation. 
B)  Using GNI can give the impression that people in less-developed countries have more income than they really do. 
C)  GNI per capita is a useful figure because it gives some idea of the income level of people in the country. 
D)  The less-developed nations account for the biggest share of the world's GDP. 
E)  GDP is the only measure of national income. 
A)  GDP does not include income earned by foreigners who own resources in that nation. 
B)  Using GNI can give the impression that people in less-developed countries have more income than they really do. 
C)  GNI per capita is a useful figure because it gives some idea of the income level of people in the country. 
D)  The less-developed nations account for the biggest share of the world's GDP. 
E)  GDP is the only measure of national income.

Strong sentiments of nationalism facilitate growth in importing and exporting.

If the risks of getting into international marketing are difficult to evaluate, it may be wise to start with exporting

The Clayton Act is NOT concerned with:

Consumer emphasis on fitness has created opportunities for firms like Nike, Nautilus and Schwinn, and illustrates the impact of the changing:

If you go into a restaurant in Vienna, Austria, and ask for a Diet Coke, the waiter may have no idea what you are ordering. This is an example of which part of the external market environment?

Before the Pure Food and Drug Act was passed, it was assumed that the common law and the warning "let the buyer beware" would take care of consumers.

The cultural and social environment affects how and why people live and behave as they do.

The current U. S. population is largest in which of the following states?

Typically, firms need a hierarchy of objectives. Which of the following best represents a correct hierarchy of a firm's objectives?

Which of the following is not an element of the external market environment?

Consumer products that are linked to cultural variables tend to be lower risk when entering international markets.

Good relations with intermediaries, good locations, and good salespeople are some of the many resources of a firm that should be evaluated when searching for new opportunities.

In monopolistic competition,

The Consumer Product Safety Commission tries to encourage safe product design, but the commission has almost no power to deal with unsafe products.

Pill Makers Pharmaceuticals extensively tests all of its drugs to assure that it follows the ____.

________ are the firms that are considered to be the organization's closest challengers.

Swanson Beverages, Inc., is using ______________ to compare the strengths and weaknesses of its current target market and marketing mix with what its competitors are doing (or are likely to do).

Both GDP and GNI measures of national income.

A mission statement has the following purposes except:

Which of the following observations concerning different measures of national income is TRUE?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 3: Evaluating Opportunities in the Changing Marketing Environment

Strong sentiments of nationalism facilitate growth in importing and exporting.

If the risks of getting into international marketing are difficult to evaluate, it may be wise to start with exporting

The Clayton Act is NOT concerned with:

Consumer emphasis on fitness has created opportunities for firms like Nike, Nautilus and Schwinn, and illustrates the impact of the changing:

If you go into a restaurant in Vienna, Austria, and ask for a Diet Coke, the waiter may have no idea what you are ordering. This is an example of which part of the external market environment?

Before the Pure Food and Drug Act was passed, it was assumed that the common law and the warning "let the buyer beware" would take care of consumers.

The cultural and social environment affects how and why people live and behave as they do.

The current U. S. population is largest in which of the following states?

Typically, firms need a hierarchy of objectives. Which of the following best represents a correct hierarchy of a firm's objectives?

Which of the following is not an element of the external market environment?

Consumer products that are linked to cultural variables tend to be lower risk when entering international markets.

Good relations with intermediaries, good locations, and good salespeople are some of the many resources of a firm that should be evaluated when searching for new opportunities.

In monopolistic competition,

The Consumer Product Safety Commission tries to encourage safe product design, but the commission has almost no power to deal with unsafe products.

Pill Makers Pharmaceuticals extensively tests all of its drugs to assure that it follows the ____.

________ are the firms that are considered to be the organization's closest challengers.

Swanson Beverages, Inc., is using ______________ to compare the strengths and weaknesses of its current target market and marketing mix with what its competitors are doing (or are likely to do).

Both GDP and GNI measures of national income.

A mission statement has the following purposes except:

Which of the following observations concerning different measures of national income is TRUE?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters