Exam 3: Evaluating Opportunities in the Changing Marketing Environment

Interest rates usually decrease during periods of inflation.

A ________ is an organized table that compares the strengths and weaknesses of a company with those of its competitive rivals.

GE's Planning Grid approach to evaluating proposed and existing plans and businesses:

The North American Free Trade Agreement (NAFTA):

A widely used measure of income in most countries is:

Although the marketing manager cannot control the competitive environment, he can choose strategies that will avoid head-on situations.

In Argentina, Israel, and Singapore, for example, less than 20 percent of people live in urban areas.

In a firm's hierarchy of objectives, the top-level objectives that guide all other objectives are known as:

When conducting a competitor analysis, it is important for managers to take the viewpoint of:

Which of the following countries has the highest population density?

Which of the following laws is primarily concerned with product warranties?

Which of the following population groups is the most techno-savvy?

Changes in the technological environment could be rejected by the cultural and social environment-through the political and legal environments-even though such changes might help the economic environment.

Which of the following countries has the lowest literacy rate?

Most changes in the cultural and social environment come slowly.

Technology provides new opportunities and new challenges for marketers.

The competitive environment affects the number and types of competitors the marketing manager must face and how they may behave.

Which of the following countries has the highest literacy rate?

The business strengths dimension of the GE grid focuses on:

Compared to some countries in Latin America, the rate of inflation in the U.S. is low.