Exam 3: Evaluating Opportunities in the Changing Marketing Environment

When a firm is searching for attractive opportunities, a good manager should keep in mind that ___________ strength is very important.

The "total profit" approach to evaluating possible product-market strategic plans:

Generally the nations with the fastest growth in GDP are not the nations with the largest GDPs.

The languages people speak, the type of education they have, and their religious beliefs are examples of the

Changes in technology can have major impacts on marketing strategy planning.

Which of the following types of products is LEAST sensitive to environmental changes, according to the "continuum of environmental sensitivity"?

The best marketing opportunity for a consumer products producer is in:

Which of the following statements about the legal environment in the United States is not true?

The worldwide trend toward urbanization has prompted increased interest in international markets.

The political environment may either block or promote new marketing opportunities.

The U.S. population is over 310 million people and the world population is more than 7 billion people.

Less-developed countries usually experience the slowest population growth.

Technology affects marketing through new products and new processes.

The competitive environment that most marketing managers experience in developed economies is:

When screening for the best market opportunity for a firm, marketers should always avoid options that would combine:

Of the following objectives, the LAST objective(s) that a firm should specify is its ______________ objective(s).

Safety standards for products such as bicycles are set by the:

Despite the Antimerger Act, there has been some leniency in allowing mergers between firms that have been competitors. When considering a merger, companies should take this aspect of the _____________ environments into consideration.

The GE "stop-light" evaluation method is a very objective approach because GE feels there are too many possible errors if it tries to use subjective criteria for judging "attractiveness" or "strength."

The inflation rate experienced by the United States in recent years was just about the highest in the world.