Question 1

There are over 310 million people living in the United States.

Accepted Answer

A) True 
 B)False

Question 2

Business and individual managers are subject to both criminal and civil laws.

Accepted Answer

A) True 
 B)False

Question 3

The Sherman Act sought to:

Accepted Answer

A)  prevent monopolies or conspiracies in restraint of trade. 
B)  establish the Federal Consumer Protection Agency. 
C)  eliminate price differences among different competing suppliers. 
D)  prevent fraud on the Internet. 
E)  restrict importing into the United States. 
A)  prevent monopolies or conspiracies in restraint of trade. 
B)  establish the Federal Consumer Protection Agency. 
C)  eliminate price differences among different competing suppliers. 
D)  prevent fraud on the Internet. 
E)  restrict importing into the United States.

Question 4

In 2009, 100 percent of this country's population was in urban areas.

Accepted Answer

A)  United States 
B)  Singapore 
C)  United Kingdom 
D)  Germany 
E)  Italy 
A)  United States 
B)  Singapore 
C)  United Kingdom 
D)  Germany 
E)  Italy

Question 5

The Internet is a system for linking computers around the world.

Accepted Answer

A) True 
 B)False

Question 6

In market-directed economies, unregulated monopolies are rare.

Accepted Answer

A) True 
 B)False

Question 7

According to estimates, which of the following countries has 100 percent literacy?

Accepted Answer

A)  Norway 
B)  Singapore 
C)  Italy 
D)  India 
E)  China 
A)  Norway 
B)  Singapore 
C)  Italy 
D)  India 
E)  China

Question 8

General Electric's "strategic planning grid":

Accepted Answer

A)  focuses on market share and market growth rate. 
B)  ignores some important issues-such as competitive structure and the environmental impact of a plan. 
C)  requires that all opportunities be judged either "High" or "Low." 
D)  substitutes quantitative estimates for management judgment. 
E)  None of these is true. 
A)  focuses on market share and market growth rate. 
B)  ignores some important issues-such as competitive structure and the environmental impact of a plan. 
C)  requires that all opportunities be judged either "High" or "Low." 
D)  substitutes quantitative estimates for management judgment. 
E)  None of these is true.

Question 9

Between 2005 and 2025, the largest projected increase in the U.S. population is projected to occur in the:

Accepted Answer

A)  50-59 age group. 
B)  65 or over age group. 
C)  10-19 age group. 
D)  0-9 age group. 
E)  40-49 age group. 
A)  50-59 age group. 
B)  65 or over age group. 
C)  10-19 age group. 
D)  0-9 age group. 
E)  40-49 age group.

Question 10

"Nationalism" is an issue in the ______________ environment.

Accepted Answer

A)  competitive 
B)  political 
C)  economic 
D)  cultural 
E)  technological 
A)  competitive 
B)  political 
C)  economic 
D)  cultural 
E)  technological

Question 11

A firm may use all of the following methods for beating the competition except:

Accepted Answer

A)  apply for patents. 
B)  seek a monopoly. 
C)  develop a sustainable competitive advantage. 
D)  conduct a competitor analysis. 
E)  utilize advanced technology. 
A)  apply for patents. 
B)  seek a monopoly. 
C)  develop a sustainable competitive advantage. 
D)  conduct a competitor analysis. 
E)  utilize advanced technology.

Question 12

According to the "continuum of environmental sensitivity," which of the following types of products are less sensitive to environmental changes?

Accepted Answer

A)  "Faddy" type consumer products 
B)  Industrial products 
C)  Basic commodity-type consumer products 
D)  Consumer products that are linked to cultural variables 
E)  All of these types of products are equally sensitive to environmental changes. 
A)  "Faddy" type consumer products 
B)  Industrial products 
C)  Basic commodity-type consumer products 
D)  Consumer products that are linked to cultural variables 
E)  All of these types of products are equally sensitive to environmental changes.

Question 13

Product-market screening criteria should be mainly quantitative in nature, because qualitative criteria are too subjective.

Accepted Answer

A) True 
 B)False

Question 14

The objectives of a firm should direct the operation of the marketing department, but aren't important to the rest of the business.

Accepted Answer

A) True 
 B)False

Question 15

When marketers select criteria to help screen for new market opportunities, they should include quantitative components like:

Accepted Answer

A)  what kind of business the firm wants to be in. 
B)  what resources the firm should build upon. 
C)  what weaknesses need to be avoided. 
D)  what is an acceptable return on investment (ROI). 
E)  what expertise the firm possesses. 
A)  what kind of business the firm wants to be in. 
B)  what resources the firm should build upon. 
C)  what weaknesses need to be avoided. 
D)  what is an acceptable return on investment (ROI). 
E)  what expertise the firm possesses.

Question 16

The Federal Trade Commission Act of 1914 focuses on:

Accepted Answer

A)  mergers between competitors. 
B)  unreasonable practices related to product warranties. 
C)  unfair methods of competition. 
D)  tying contracts. 
E)  attempts to monopolize. 
A)  mergers between competitors. 
B)  unreasonable practices related to product warranties. 
C)  unfair methods of competition. 
D)  tying contracts. 
E)  attempts to monopolize.

Question 17

Product-market screening criteria should be:

Accepted Answer

A)  quantitative. 
B)  qualitative. 
C)  realistic and achievable. 
D)  All of these are correct. 
A)  quantitative. 
B)  qualitative. 
C)  realistic and achievable. 
D)  All of these are correct.

Question 18

Company objectives should shape the direction and operation of the whole business.

Accepted Answer

A) True 
 B)False

Question 19

Regarding the competitive environment, a marketing manager usually can:

Accepted Answer

A)  choose strategies to avoid head-on competition. 
B)  control it with the help of the legal environment. 
C)  control it in the short run. 
D)  control it with the help of the political environment. 
E)  control it in the long run. 
A)  choose strategies to avoid head-on competition. 
B)  control it with the help of the legal environment. 
C)  control it in the short run. 
D)  control it with the help of the political environment. 
E)  control it in the long run.

Question 20

The cultural and social environment refers to where people live and their income.

Accepted Answer

A) True 
 B)False

There are over 310 million people living in the United States.

Business and individual managers are subject to both criminal and civil laws.

The Sherman Act sought to:

In 2009, 100 percent of this country's population was in urban areas.

The Internet is a system for linking computers around the world.

In market-directed economies, unregulated monopolies are rare.

According to estimates, which of the following countries has 100 percent literacy?

General Electric's "strategic planning grid":

Between 2005 and 2025, the largest projected increase in the U.S. population is projected to occur in the:

"Nationalism" is an issue in the ______________ environment.

A firm may use all of the following methods for beating the competition except:

According to the "continuum of environmental sensitivity," which of the following types of products are less sensitive to environmental changes?

Product-market screening criteria should be mainly quantitative in nature, because qualitative criteria are too subjective.

The objectives of a firm should direct the operation of the marketing department, but aren't important to the rest of the business.

When marketers select criteria to help screen for new market opportunities, they should include quantitative components like:

The Federal Trade Commission Act of 1914 focuses on:

Product-market screening criteria should be:

Company objectives should shape the direction and operation of the whole business.

Regarding the competitive environment, a marketing manager usually can:

The cultural and social environment refers to where people live and their income.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 3: Evaluating Opportunities in the Changing Marketing Environment

There are over 310 million people living in the United States.

Business and individual managers are subject to both criminal and civil laws.

The Sherman Act sought to:

In 2009, 100 percent of this country's population was in urban areas.

The Internet is a system for linking computers around the world.

In market-directed economies, unregulated monopolies are rare.

According to estimates, which of the following countries has 100 percent literacy?

General Electric's "strategic planning grid":

Between 2005 and 2025, the largest projected increase in the U.S. population is projected to occur in the:

"Nationalism" is an issue in the ______________ environment.

A firm may use all of the following methods for beating the competition except:

According to the "continuum of environmental sensitivity," which of the following types of products are less sensitive to environmental changes?

Product-market screening criteria should be mainly quantitative in nature, because qualitative criteria are too subjective.

The objectives of a firm should direct the operation of the marketing department, but aren't important to the rest of the business.

When marketers select criteria to help screen for new market opportunities, they should include quantitative components like:

The Federal Trade Commission Act of 1914 focuses on:

Product-market screening criteria should be:

Company objectives should shape the direction and operation of the whole business.

Regarding the competitive environment, a marketing manager usually can:

The cultural and social environment refers to where people live and their income.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters