Question 1

Which factor affecting the spread of innovations refers to the consistency with the individual's and group's values or beliefs?

Accepted Answer

A)  relative advantage 
B)  complexity 
C)  compatibility 
D)  observability 
E)  type of decision 
A)  relative advantage 
B)  complexity 
C)  compatibility 
D)  observability 
E)  type of decision

Question 2

The top reason consumers want to interact with firms on social media is to be entertained.

Accepted Answer

A) True 
 B)False

Question 3

Individuals who filter, interpret, or provide product and brand-relevant information to their family, friends, and colleagues are known as _____.

Accepted Answer

A)  opinion leaders 
B)  market mavens 
C)  interpreters 
D)  screeners 
E)  market leaders 
A)  opinion leaders 
B)  market mavens 
C)  interpreters 
D)  screeners 
E)  market leaders

Question 4

The manner in which innovations spread throughout a market is referred to as the _____.

Accepted Answer

A)  adoption process 
B)  consumer decision-making process 
C)  innovation process 
D)  diffusion process 
E)  dissemination process 
A)  adoption process 
B)  consumer decision-making process 
C)  innovation process 
D)  diffusion process 
E)  dissemination process

Question 5

Which group classification variable refers to the closeness and intimacy of the group linkages?

Accepted Answer

A)  membership 
B)  strength of social tie 
C)  number of members 
D)  type of contact 
E)  attraction 
A)  membership 
B)  strength of social tie 
C)  number of members 
D)  type of contact 
E)  attraction

Question 6

Which category of Web 2.0 participants are bloggers and post ratings and reviews and tend to be in their late teens to mid-20?

Accepted Answer

A)  Creators 
B)  Critics 
C)  Joiners 
D)  Spectators 
E)  Jumpers 
A)  Creators 
B)  Critics 
C)  Joiners 
D)  Spectators 
E)  Jumpers

Question 7

The _____ flow of communication involves opinion leaders for a particular product area who actively seek relevant information from the mass media as well as other sources. These opinion leaders process this information and transmit their interpretations of it to some members of their groups, and these group members also receive information from the mass media and other members who are not opinion leaders as well.

Accepted Answer

A)  direct 
B)  two-step 
C)  multistep 
D)  dispersion 
E)  inoculation 
A)  direct 
B)  two-step 
C)  multistep 
D)  dispersion 
E)  inoculation

Question 8

Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?

Accepted Answer

A)  cohort group 
B)  generation group 
C)  community group 
D)  reference group 
E)  modeling group 
A)  cohort group 
B)  generation group 
C)  community group 
D)  reference group 
E)  modeling group

Which factor affecting the spread of innovations refers to the consistency with the individual's and group's values or beliefs?

The top reason consumers want to interact with firms on social media is to be entertained.

Individuals who filter, interpret, or provide product and brand-relevant information to their family, friends, and colleagues are known as _____.

The manner in which innovations spread throughout a market is referred to as the _____.

Which group classification variable refers to the closeness and intimacy of the group linkages?

Which category of Web 2.0 participants are bloggers and post ratings and reviews and tend to be in their late teens to mid-20?

Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 7: Group Influence on Consumer Behavior

Which factor affecting the spread of innovations refers to the consistency with the individual's and group's values or beliefs?

The top reason consumers want to interact with firms on social media is to be entertained.

Individuals who filter, interpret, or provide product and brand-relevant information to their family, friends, and colleagues are known as _____.

The manner in which innovations spread throughout a market is referred to as the _____.

Which group classification variable refers to the closeness and intimacy of the group linkages?

Which category of Web 2.0 participants are bloggers and post ratings and reviews and tend to be in their late teens to mid-20?

Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters