Question 1

A _____ is a gathering of owners and others for the purposes of interacting with one another in the context of learning about and using the brand.

Accepted Answer

A)  consumption gathering 
B)  convention 
C)  consortium 
D)  brand community 
E)  brand fest 
A)  consumption gathering 
B)  convention 
C)  consortium 
D)  brand community 
E)  brand fest

Question 2

Which type of group includes family and friends and involves strong ties and frequent interaction?

Accepted Answer

A)  primary group 
B)  secondary group 
C)  consumer group 
D)  reference group 
E)  intimate group 
A)  primary group 
B)  secondary group 
C)  consumer group 
D)  reference group 
E)  intimate group

Question 3

An e-community is a community that interacts over time around a topic of interest on the Internet.

Accepted Answer

A) True 
 B)False

Question 4

Which type of participants in social media tend to be older, are online, but don't participate in social media?

Accepted Answer

A)  Creators 
B)  Critics 
C)  Joiners 
D)  Spectators 
E)  Inactives 
A)  Creators 
B)  Critics 
C)  Joiners 
D)  Spectators 
E)  Inactives

Question 5

There are several types of groups that share a set of norms, values, or beliefs. Discuss any three of them.

Accepted Answer

The chapter defined several types of gro

Question 6

A reference group is a group whose presumed perspectives or values are being used by an individual as the basis for his or her current behavior.

Accepted Answer

A) True 
 B)False

Question 7

Positive experiences are more powerful motivators of WOM than are negative experiences.

Accepted Answer

A) True 
 B)False

Question 8

Groups with negative desirability are referred to as _____.

Accepted Answer

A)  primary reference groups 
B)  secondary reference groups 
C)  dissociative reference groups 
D)  aspiration reference groups 
E)  unattractive reference groups 
A)  primary reference groups 
B)  secondary reference groups 
C)  dissociative reference groups 
D)  aspiration reference groups 
E)  unattractive reference groups

Question 9

Todd purchased a Harley-Davidson motorcycle because he identifies himself with what he feels is the typical owner of a Harley. Many other owners of this brand also feel this way, and they get upset when they see someone riding one who they think is not the "right" kind of person to own this brand. Which characteristic of brand communities does this illustrate?

Accepted Answer

A)  consciousness of kind 
B)  rituals and traditions 
C)  moral responsibility 
D)  similarity 
E)  brand fanaticism 
A)  consciousness of kind 
B)  rituals and traditions 
C)  moral responsibility 
D)  similarity 
E)  brand fanaticism

Question 10

Identification influence is also called _____ influence.

Accepted Answer

A)  informational 
B)  normative 
C)  value-expressive 
D)  affective 
E)  utilitarian 
A)  informational 
B)  normative 
C)  value-expressive 
D)  affective 
E)  utilitarian

Question 11

When consumer input is requested by firms online it is called _____.

Accepted Answer

A)  crowdsourcing 
B)  response generating 
C)  input requesting 
D)  data sourcing 
E)  consumer inputting 
A)  crowdsourcing 
B)  response generating 
C)  input requesting 
D)  data sourcing 
E)  consumer inputting

Question 12

Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.

Accepted Answer

A)  primary reference group 
B)  secondary reference group 
C)  dissociative reference group 
D)  aspiration reference group 
E)  attractive reference group 
A)  primary reference group 
B)  secondary reference group 
C)  dissociative reference group 
D)  aspiration reference group 
E)  attractive reference group

Question 13

Which of the following statements is FALSE regarding consumption subcultures?

Accepted Answer

A)  These groups have an identifiable, hierarchical social structure. 
B)  These groups have a set of shared beliefs or values. 
C)  These groups have a unique jargon, rituals, and modes of symbolic expression. 
D)  They are reference groups for their members as well as those who aspire to join or avoid them. 
E)  Consumption must be shared physically to be a shared ritual that creates and sustains a group. 
A)  These groups have an identifiable, hierarchical social structure. 
B)  These groups have a set of shared beliefs or values. 
C)  These groups have a unique jargon, rituals, and modes of symbolic expression. 
D)  They are reference groups for their members as well as those who aspire to join or avoid them. 
E)  Consumption must be shared physically to be a shared ritual that creates and sustains a group.

Question 14

Group influence is strongest when the use of the product or brand is visible to the group.

Accepted Answer

A) True 
 B)False

Question 15

Which type of reference group influence occurs when individuals have internalized the group's values and norms?

Accepted Answer

A)  informational 
B)  normative 
C)  identification 
D)  utilitarian 
E)  affective 
A)  informational 
B)  normative 
C)  identification 
D)  utilitarian 
E)  affective

Question 16

Which of the following is a factor determining a reference group's influence on a consumer?

Accepted Answer

A)  whether or not the product is a necessity 
B)  whether the use of the product or brand is visible to the group 
C)  the degree of commitment the individual feels to a group 
D)  the individuals confidence in the purchase situation 
E)  all of the above 
A)  whether or not the product is a necessity 
B)  whether the use of the product or brand is visible to the group 
C)  the degree of commitment the individual feels to a group 
D)  the individuals confidence in the purchase situation 
E)  all of the above

Question 17

Charles was the last person on his block to purchase a color television set, and that was in the 1980s. He just couldn't see the reason to purchase a new color television if his old one was working just fine. He finally purchased one because his old TV stopped working. In terms of adopter categories, Charles would be classified as a(n) _____.

Accepted Answer

A)  innovator 
B)  early adopter 
C)  early majority 
D)  late majority 
E)  laggard 
A)  innovator 
B)  early adopter 
C)  early majority 
D)  late majority 
E)  laggard

Question 18

_____ represent about 10 percent of the adult online community, but their influence is extensive as they communicate news, information, and experiences to a vast array of people both online and offline.

Accepted Answer

A)  Market mavens 
B)  Internet mavens 
C)  E-fluentials 
D)  Opinion leaders 
E)  Cyber leaders 
A)  Market mavens 
B)  Internet mavens 
C)  E-fluentials 
D)  Opinion leaders 
E)  Cyber leaders

Question 19

Compare and contrast the categories of innovations, and give an example of each.

Accepted Answer

Any new product can be placed somewhere

Question 20

A non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm, is known as a _____.

Accepted Answer

A)  brand community 
B)  cohort group 
C)  purchase consortium 
D)  clone group 
E)  census track 
A)  brand community 
B)  cohort group 
C)  purchase consortium 
D)  clone group 
E)  census track

A _____ is a gathering of owners and others for the purposes of interacting with one another in the context of learning about and using the brand.

Which type of group includes family and friends and involves strong ties and frequent interaction?

An e-community is a community that interacts over time around a topic of interest on the Internet.

Which type of participants in social media tend to be older, are online, but don't participate in social media?

There are several types of groups that share a set of norms, values, or beliefs. Discuss any three of them.

A reference group is a group whose presumed perspectives or values are being used by an individual as the basis for his or her current behavior.

Positive experiences are more powerful motivators of WOM than are negative experiences.

Groups with negative desirability are referred to as _____.

Identification influence is also called _____ influence.

When consumer input is requested by firms online it is called _____.

Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.

Which of the following statements is FALSE regarding consumption subcultures?

Group influence is strongest when the use of the product or brand is visible to the group.

Which type of reference group influence occurs when individuals have internalized the group's values and norms?

Which of the following is a factor determining a reference group's influence on a consumer?

_____ represent about 10 percent of the adult online community, but their influence is extensive as they communicate news, information, and experiences to a vast array of people both online and offline.

Compare and contrast the categories of innovations, and give an example of each.

A non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm, is known as a _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 7: Group Influence on Consumer Behavior

A _____ is a gathering of owners and others for the purposes of interacting with one another in the context of learning about and using the brand.

Which type of group includes family and friends and involves strong ties and frequent interaction?

An e-community is a community that interacts over time around a topic of interest on the Internet.

Which type of participants in social media tend to be older, are online, but don't participate in social media?

There are several types of groups that share a set of norms, values, or beliefs. Discuss any three of them.

A reference group is a group whose presumed perspectives or values are being used by an individual as the basis for his or her current behavior.

Positive experiences are more powerful motivators of WOM than are negative experiences.

Groups with negative desirability are referred to as _____.

Identification influence is also called _____ influence.

When consumer input is requested by firms online it is called _____.

Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.

Which of the following statements is FALSE regarding consumption subcultures?

Group influence is strongest when the use of the product or brand is visible to the group.

Which type of reference group influence occurs when individuals have internalized the group's values and norms?

Which of the following is a factor determining a reference group's influence on a consumer?

_____ represent about 10 percent of the adult online community, but their influence is extensive as they communicate news, information, and experiences to a vast array of people both online and offline.

Compare and contrast the categories of innovations, and give an example of each.

A non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm, is known as a _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters