Exam 7: Group Influence on Consumer Behavior

The exchange of advice and information between group members can occur _____.

Potential obstacles to rapid market acceptance of an innovation are known as _____.

Which type of community interacts over time around a topic of interest on the Internet?

In experiments, the power of groups to influence an individual to agree with the incorrect judgment of the others is known as the _____.

Several consumers rely on information they obtain from others they see as knowledgeable about a specific product they are interested in purchasing (i.e., opinion leaders) as well as information they learn from marketing communications (i.e., advertisements) and other people that are not experts in the product category. Which type of communication flow does this represent?

Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) _____.

Several girls in the ninth-grade class at a small private school maintained an online journal. In this journal, some negative comments about the school were made, and the principal made them discontinue this online journal. The principal was concerned because anybody can read these comments as long as they know the address. Personalized online journals where people and organizations can keep a running dialogue such as the one illustrated here are known as _____.

Which of the following characterizes opinion leaders?

Which of the following is NOT an adopter category?

Howard is 30 years old, does not create his own content, but consumes other people's content by reading blogs and watching videos. Which category of social media participant is Howard?

The process of one person receiving information from the mass media or other sources and passing it on to others is known as the _____.

Whether or not a new idea, practice, or product is an innovation is determined by _____.

Advertising can stimulate and simulate word-of-mouth but not opinion leadership.

Which of the following is a characteristic of a consumption subculture?

Jeep Jamboree, Jeep 101, and Camp Jeep, in which owners of Jeeps gather for the purposes of interacting with one another in the context of learning about and using their Jeeps, are examples of a _____.

The more the purchase and use of an innovation are consistent with the individual's and group's values or beliefs, the more rapid the diffusion.

Twitter is an example of a _____.

Which type of influence occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information?

Tara is a marketing professor and is a member of the American Marketing Association. The members of this organization are associated with the discipline of marketing, either as academicians or as practitioners. The purpose of this organization is to disseminate research about marketing, to share best practices, and to foster the professional development of marketers. The American Marketing Associate is an example of a _____.

Clara had an unpleasant experience at a local restaurant at lunch one day. She went back to work and told all her coworkers about this experience, and many of them said they would never go back to that restaurant. Which type of communication is this an example of?