Question 1

Which of the following is NOT an example of an other-oriented value?

Accepted Answer

A)  youth/age 
B)  extended/limited family 
C)  tradition/change 
D)  masculine/feminine 
E)  diversity/uniformity 
A)  youth/age 
B)  extended/limited family 
C)  tradition/change 
D)  masculine/feminine 
E)  diversity/uniformity

Question 2

Cultures are static and rarely change.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

Accepted Answer

A)  demographics 
B)  values 
C)  language 
D)  nonverbal communications 
E)  all of the above 
A)  demographics 
B)  values 
C)  language 
D)  nonverbal communications 
E)  all of the above

Question 4

_____ values prescribe a society's relationship to its economic and technological as well as its physical environment.

Accepted Answer

A)  Other-oriented 
B)  Self-oriented 
C)  Externally oriented 
D)  Internally oriented 
E)  Environment-oriented 
A)  Other-oriented 
B)  Self-oriented 
C)  Externally oriented 
D)  Internally oriented 
E)  Environment-oriented

Question 5

_____ refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location.

Accepted Answer

A)  Size 
B)  Structure 
C)  Distribution 
D)  Dispersion 
E)  Concentration 
A)  Size 
B)  Structure 
C)  Distribution 
D)  Dispersion 
E)  Concentration

Question 6

Which of the following is considered a symbol that has varying meaning across cultures?

Accepted Answer

A)  colors 
B)  animals 
C)  numbers 
D)  music 
E)  all of the above 
A)  colors 
B)  animals 
C)  numbers 
D)  music 
E)  all of the above

Question 7

James used his birthday money to buy a skateboard so that he can be out with his friends at the park skateboarding. Which type of materialism does this represent?

Accepted Answer

A)  primary 
B)  secondary 
C)  terminal 
D)  instrumental 
E)  means-end 
A)  primary 
B)  secondary 
C)  terminal 
D)  instrumental 
E)  means-end

Question 8

_____ values reflect the objectives and approaches to life that the individual members of society find desirable.

Accepted Answer

A)  Other-oriented 
B)  Self-oriented 
C)  Environment-oriented 
D)  Externally oriented 
E)  Internally oriented 
A)  Other-oriented 
B)  Self-oriented 
C)  Environment-oriented 
D)  Externally oriented 
E)  Internally oriented

Question 9

Which of the following is FALSE regarding trends in the global youth market?

Accepted Answer

A)  Technology is mainstream and not restricted to developed countries. 
B)  U.S. brands are currently the leaders among global teens. 
C)  U.S. teens no longer lead the way in global trends. 
D)  Both A and B are false. 
E)  Both B and C are false. 
A)  Technology is mainstream and not restricted to developed countries. 
B)  U.S. brands are currently the leaders among global teens. 
C)  U.S. teens no longer lead the way in global trends. 
D)  Both A and B are false. 
E)  Both B and C are false.

Question 10

Other-oriented values reflect a society's view of the appropriate relationships between individuals and groups within that society.

Accepted Answer

A) True 
 B)False

Question 11

Sam has learned that a country to which his company desires to expand places a high value on cleanliness and admires nature immensely. Which category of cultural values does this represent?

Accepted Answer

A)  other-oriented 
B)  self-oriented 
C)  environment-oriented 
D)  externally oriented 
E)  internally oriented 
A)  other-oriented 
B)  self-oriented 
C)  environment-oriented 
D)  externally oriented 
E)  internally oriented

Question 12

In Japan, the exchange of meishi is the most basic of social rituals in a nation where social ritual matters very much. The act of exchanging meishi is weighted with meaning. Once the social minuet is completed, the two know where they stand in relation to each other and their respective statures within the hierarchy of corporate or government bureaucracy. What is "meishi"?

Accepted Answer

A)  shaking hands 
B)  exchange of business cards 
C)  introductions by a third party 
D)  formal invitation 
E)  bows 
A)  shaking hands 
B)  exchange of business cards 
C)  introductions by a third party 
D)  formal invitation 
E)  bows

Question 13

Which of the following is enabling the growth of a global culture?

Accepted Answer

A)  mass media 
B)  work 
C)  education 
D)  travel 
E)  all of the above 
A)  mass media 
B)  work 
C)  education 
D)  travel 
E)  all of the above

Question 14

Which of the following is an example of an other-oriented value?

Accepted Answer

A)  problem solving/fatalistic 
B)  postponed gratification/immediate gratification 
C)  religious/secular 
D)  individual/collective 
E)  risk taking/security 
A)  problem solving/fatalistic 
B)  postponed gratification/immediate gratification 
C)  religious/secular 
D)  individual/collective 
E)  risk taking/security

Question 15

What are the two major ways time varies between cultures?

Accepted Answer

A)  primary and secondary 
B)  work and leisure 
C)  family and personal 
D)  monochronic and polychronic 
E)  perspective and interpretation 
A)  primary and secondary 
B)  work and leisure 
C)  family and personal 
D)  monochronic and polychronic 
E)  perspective and interpretation

Question 16

Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality?

Accepted Answer

A)  global citizens 
B)  global dreamers 
C)  antiglobals 
D)  global agnostics 
E)  global trendsetters 
A)  global citizens 
B)  global dreamers 
C)  antiglobals 
D)  global agnostics 
E)  global trendsetters

Question 17

Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?

Accepted Answer

A)  nonverbal communications 
B)  natural resources 
C)  economic conditions 
D)  exchange rates 
E)  all of the above 
A)  nonverbal communications 
B)  natural resources 
C)  economic conditions 
D)  exchange rates 
E)  all of the above

Question 18

Trademarks

Accepted Answer

A)  for the most part need to be established on a country-by-country basis. 
B)  can be established globally. 
C)  were a legal concern in the past but with the rise of globalization are no longer an issue. 
D)  represent an aspect power-distance in global marketing efforts. 
E)  all of the above. 
A)  for the most part need to be established on a country-by-country basis. 
B)  can be established globally. 
C)  were a legal concern in the past but with the rise of globalization are no longer an issue. 
D)  represent an aspect power-distance in global marketing efforts. 
E)  all of the above.

Question 19

A culture's overall orientation toward time is known as its _____.

Accepted Answer

A)  time perspective 
B)  time meaning 
C)  uses and gratifications 
D)  time symbolism 
E)  time relationship 
A)  time perspective 
B)  time meaning 
C)  uses and gratifications 
D)  time symbolism 
E)  time relationship

Question 20

Explain the concept of culture, and discuss why is it important to study for understanding consumer behavior.

Accepted Answer

Culture is the complex whole that includ

Which of the following is NOT an example of an other-oriented value?

Cultures are static and rarely change.

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

_____ values prescribe a society's relationship to its economic and technological as well as its physical environment.

_____ refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location.

Which of the following is considered a symbol that has varying meaning across cultures?

James used his birthday money to buy a skateboard so that he can be out with his friends at the park skateboarding. Which type of materialism does this represent?

_____ values reflect the objectives and approaches to life that the individual members of society find desirable.

Which of the following is FALSE regarding trends in the global youth market?

Other-oriented values reflect a society's view of the appropriate relationships between individuals and groups within that society.

Sam has learned that a country to which his company desires to expand places a high value on cleanliness and admires nature immensely. Which category of cultural values does this represent?

Which of the following is enabling the growth of a global culture?

Which of the following is an example of an other-oriented value?

What are the two major ways time varies between cultures?

Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality?

Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?

Trademarks

A culture's overall orientation toward time is known as its _____.

Explain the concept of culture, and discuss why is it important to study for understanding consumer behavior.

Introduction

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 2: Cross-Cultural Variations in Consumer Behavior

Which of the following is NOT an example of an other-oriented value?

Cultures are static and rarely change.

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

_____ values prescribe a society's relationship to its economic and technological as well as its physical environment.

_____ refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location.

Which of the following is considered a symbol that has varying meaning across cultures?

James used his birthday money to buy a skateboard so that he can be out with his friends at the park skateboarding. Which type of materialism does this represent?

_____ values reflect the objectives and approaches to life that the individual members of society find desirable.

Which of the following is FALSE regarding trends in the global youth market?

Other-oriented values reflect a society's view of the appropriate relationships between individuals and groups within that society.

Sam has learned that a country to which his company desires to expand places a high value on cleanliness and admires nature immensely. Which category of cultural values does this represent?

Which of the following is enabling the growth of a global culture?

Which of the following is an example of an other-oriented value?

What are the two major ways time varies between cultures?

Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality?

Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?

Trademarks

A culture's overall orientation toward time is known as its _____.

Explain the concept of culture, and discuss why is it important to study for understanding consumer behavior.

Introduction

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters