Exam 2: Cross-Cultural Variations in Consumer Behavior

The family unit is the basis for virtually all societies.

Which of the following is an example of an environment-oriented value?

Which of the following is a factor influencing nonverbal communications?

The population of the United States is more than 300 million people. With respect to demographics, this number represents _____.

_____ are the arbitrary meanings a culture assigns actions, events, and things other than words.

Robert is 15 years old and has recently moved to a new town and therefore, a new high school. He was trying to get accepted by a group of kids that he wanted to be friends with. When they asked him to attend a party over the weekend, he said he'd have to ask his parents for permission. This group of students laughed at him and called him a "momma's boy" and told him he can't be one of them because they don't ask parents for permission, they just do what they want. This social disapproval of Robert's behavior is an example of a(n) _____.

Adapting products and services to local considerations is known as localizing.

With respect to demographics, which of the following describes the society in terms of age, income, education, and occupation?

The nearness that others can come to you in various situations without your feeling uncomfortable is known as _____.

Collectivism is a defining characteristic of American culture.

The fact that Americans are prone to engage in physical activities and to take an action-oriented approach to problems can be explained through which self-oriented value dichotomy?

Personal space refers to the nearness that others can come to you in various situations without your feeling uncomfortable.

_____ values reflect a society's view of the appropriate relationships between individuals and groups within that society.

The boundaries that culture sets on behavior are called _____.

Before a marketer can successfully launch a brand in a foreign country, several nonverbal communication factors need to be understood. One of these factors is time, and international marketers must understand a culture's overall orientation toward time. This is known as a culture's _____.

What is the largest single influence on the movement toward uniformity in the global youth market?

_____ refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.

Which of the following is NOT a broad form of cultural values?

Two companies cannot use the same logo and brand name when operating in different countries.

Power gap refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.