Exam 2: Cross-Cultural Variations in Consumer Behavior

Marketing across cultural boundaries is a difficult and challenging task.

Which of the following is an example of a self-oriented value?

Using one marketing strategy across various cultures is referred to as _____.

Which type of materialism is the acquisition of items for the sake of owning the item itself?

Which of the following is NOT an example of an environment-oriented value?

Which of the following is most closely related to verbal communications?

Nicholas is examining how people in India perceive time, space, symbols, relationships, agreements, things, and etiquette. He is interested in these factors because they influence _____.

List and describe the three trends in the global youth market.

Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study _____.

Marie has purchased a brand that she has purchased before. However, the first time she used this brand, the product failed and she was dissatisfied. Unfortunately, the second time she purchased this brand, the same thing happened. She's frustrated and wants her money back, but she doesn't feel as though she has any control over this situation. She's decided that she just needs to accept this poor quality and not expect so much from the next product she purchases. Marie can be described as a(n) ______.

The meaning of time varies between cultures in two major ways: time perspective and interpretations assigned to specific uses of time.

_____ are widely held beliefs that affirm what is desirable.

Which of the following is NOT a factor influencing nonverbal communications?

Which one of these factors is NOT true regarding glocalization?

Karen's father is an executive for a major international corporation and has been transferred to various countries over the years. With each move, Karen is enrolled in a new school. Even though English is spoken in the schools she attends, there are students from all over the world whose parents have jobs similar to Karen's father. With each new school, Karen spends the first few weeks merely observing the other students to learn which behaviors are appropriate in specific situations because she's learned that at each school the kids behave differently. Karen is attempting to learn that student body's specific _____ regarding behavior.

Norms are derived from _____.

_____ tend to feel they don't have control over the outcome of events.

Which country has the largest percentage of its citizens older than 60 years of age?

Unilever is highly successful in marketing its laundry products outside of the United States. Which factors do they use to adapt within and across countries where they do business?

Violation of cultural norms results in _____, or penalties ranging from mild social disapproval to banishment from the group.