Exam 2: Cross-Cultural Variations in Consumer Behavior

In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and they expect others to do so as well. Which aspect of culture best explains this behavior?

Which culture has traditionally valued the wisdom that comes with age?

Which value has a strong influence on entrepreneurship and economic development as well as new-product acceptance?

Psychographics describe a population in terms of its size, structure, and distribution.

The color blue connotes femininity in Holland but masculinity in Sweden and the United States.

Which of the following statements is FALSE regarding youth and age?

While culture heavily influences marketing strategy, culture is not influenced by marketing strategy.

Which of the following statements is FALSE regarding cross-cultural marketing?

Global citizens are highly concentrated in the United States and the United Kingdom.

The United States is comprised of a culture that accepts a wide array of personal behaviors and attitudes, foods, dress, and other products and services. Thus, the United States values _____.

Ralph is very prompt. If he says he will be there at 10:00 a.m., he will be there exactly at that time. Furthermore, he will not begin another task until he is completely done with the one he is currently working on. Which time perspective does Ralph have?

Compare and contrast (a) other-oriented values, (b) environment-oriented values, and (c) self-oriented values.

Terminal materialism is the acquisition of things to enable one to do something.

Which type of materialism is the acquisition of things to enable one to do something?

Charmaine is a member of a Junior Miss organization that teaches young women how to behave in various social situations. She is learning manners, how to carry herself, and appropriate attire for specific situations. Charmaine is learning _____.

Which of the following is a key consideration for each geographic market that a firm is contemplating?

In which country is the concept of guanxi, which involves personal relationships, an important consideration?

The largest single influence toward uniformity among youth worldwide is education.

In Germany, one concern retailers have is ensuring that cash drawers have enough money to make change when consumers make purchases. One company went so far as to use a computerized model that monitored the weight of the cash drawer and signaled a need for replenishment. This is such a concern because consumers typically use cash to make purchases, which differs from other countries, such as the United States, where credit card use is more common. Which cultural value does this illustrate?

List the cultural factors that influence consumer behavior and marketing strategy.