Question 1

The changing and expanding roles of women throughout much of the world is creating new opportunities as well as challenges for marketers.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following countries tends to value individualism over collectivism?

Accepted Answer

A)  Mexico 
B)  India 
C)  United States 
D)  Korea 
E)  Japan 
A)  Mexico 
B)  India 
C)  United States 
D)  Korea 
E)  Japan

Question 3

Which of the following statements regarding the masculine/feminine value is FALSE?

Accepted Answer

A)  Basically, we live in a masculine-oriented world. 
B)  The roles of women are changing and expanding throughout much of the world. 
C)  Women in South Korea frequently participate more in sports and exercise than men. 
D)  Many Japanese women feel guilty preparing frozen vegetables in a microwave rather than preparing fresh vegetables. 
E)  Traditional and modern segments with regard to this value exist simultaneously in many cultures, so marketers must adapt not only across but within cultures. 
A)  Basically, we live in a masculine-oriented world. 
B)  The roles of women are changing and expanding throughout much of the world. 
C)  Women in South Korea frequently participate more in sports and exercise than men. 
D)  Many Japanese women feel guilty preparing frozen vegetables in a microwave rather than preparing fresh vegetables. 
E)  Traditional and modern segments with regard to this value exist simultaneously in many cultures, so marketers must adapt not only across but within cultures.

Question 4

Jason is planning a business trip to Japan, and it is his first time doing business in that country. Discuss some value differences between Japanese culture and American culture that are most relevant to him in a business meeting situation.

Accepted Answer

One key area where there are substantial

Question 5

Jose is from Brazil and is currently enrolled in an MBA program at a U.S. university. He routinely comes to class 30-60 minutes late and does not turn in assignments by the deadline. One of his professors pulled him aside and asked him why he's always late for class and turns his work in late. Jose was surprised that his professor was bothered by this as this behavior is entirely acceptable in Brazil. In fact, it's expected. Which of the following best describes Jose's time perspective?

Accepted Answer

A)  spontaneous 
B)  parallel 
C)  monochronic 
D)  polychronic 
E)  variable 
A)  spontaneous 
B)  parallel 
C)  monochronic 
D)  polychronic 
E)  variable

The changing and expanding roles of women throughout much of the world is creating new opportunities as well as challenges for marketers.

Which of the following countries tends to value individualism over collectivism?

Which of the following statements regarding the masculine/feminine value is FALSE?

Jason is planning a business trip to Japan, and it is his first time doing business in that country. Discuss some value differences between Japanese culture and American culture that are most relevant to him in a business meeting situation.

Introduction

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 2: Cross-Cultural Variations in Consumer Behavior

The changing and expanding roles of women throughout much of the world is creating new opportunities as well as challenges for marketers.

Which of the following countries tends to value individualism over collectivism?

Which of the following statements regarding the masculine/feminine value is FALSE?

Jason is planning a business trip to Japan, and it is his first time doing business in that country. Discuss some value differences between Japanese culture and American culture that are most relevant to him in a business meeting situation.

Introduction

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters