Question 1

Promotion activities increase substantially when a product begins to enter the decline stage.

Accepted Answer

A) True 
 B)False

Question 2

Complete the following using the terms listed.
-A(n)_____ is a distribution channel that sells primarily to retailers,other wholesalers,or business users.

Accepted Answer

A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question 3

Different products will stay in each stage of the product life-cycle for varying amounts of time.

Accepted Answer

A) True 
 B)False

Question 4

Verve Inc.sells some of its products like cellphone covers,sling bags,and wallets,by storing,displaying,and selling them in gift shops,supermarkets,and drug stores.This implies that Verve is a _____.

Accepted Answer

A) limited-function merchant wholesaler 
B) merchant wholesaler 
C) rack jobber 
D) drop shipper 
A) limited-function merchant wholesaler 
B) merchant wholesaler 
C) rack jobber 
D) drop shipper

Question 5

Provide examples of each of the following consumer products: convenience,shopping,and business.

Accepted Answer

Convenience products include items such

Question 6

Some products can be highly profitable during the later stages of their life cycle because the initial development costs have already been recovered.

Accepted Answer

A) True 
 B)False

Question 7

Provide examples of products using the three levels of distribution intensity.

Accepted Answer

Products such as milk and news

Question 8

When Arm & Hammer branches out from baking soda into laundry detergent and toothpaste,the company is expanding its product line.

Accepted Answer

A) True 
 B)False

Question 9

Olivia owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Olivia selling?

Accepted Answer

A) Accessory 
B) Specialty 
C) Shopping 
D) Convenience 
A) Accessory 
B) Specialty 
C) Shopping 
D) Convenience

Question 10

Complete the following using the terms listed.
-A company's _____ is a group of related products marked by physical similarities or intended for a similar market.

Accepted Answer

A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question 11

One advantage of Internet retailing is that adding a large product mix to a Web site is less costly than making room on a store's shelves.

Accepted Answer

A) True 
 B)False

Question 12

Ruth is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Ruth is in what stage of product development?

Accepted Answer

A) Commercialization 
B) Test marketing 
C) Concept development and business analysis 
D) Screening 
A) Commercialization 
B) Test marketing 
C) Concept development and business analysis 
D) Screening

Question 13

Complete the following using the terms listed.
-_____ is the ultimate degree of brand loyalty,in which the consumer will look for it at another outlet,special-order it from a dealer,order by mail,or search the Internet.

Accepted Answer

A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question 14

A company's product line is a group of related products marked by similar physical characteristics.

Accepted Answer

A) True 
 B)False

Question 15

How can retailers influence consumer perception using the physical characteristics of their stores?

Accepted Answer

A successful retailer closely aligns its

Question 16

Coke,Diet Coke,Cherry Coke,Coke Zero,and Coke with Lime constitute Coca Cola's _____ of soft drinks.

Accepted Answer

A) product mix 
B) product life cycle 
C) product cluster 
D) product line 
A) product mix 
B) product life cycle 
C) product cluster 
D) product line

Question 17

Where does the supply chain begin?

Accepted Answer

A) Creation of the good or service 
B) Delivery of the good or service to a marketing intermediary 
C) Producer 
D) Delivery of raw materials 
A) Creation of the good or service 
B) Delivery of the good or service to a marketing intermediary 
C) Producer 
D) Delivery of raw materials

Question 18

The commercialization stage is also known as the product launch.

Accepted Answer

A) True 
 B)False

Question 19

Stores like Costco which sell to members only are an example of a _____.

Accepted Answer

A) warehouse club 
B) discount store 
C) supercenter 
D) factory outlet 
A) warehouse club 
B) discount store 
C) supercenter 
D) factory outlet

Question 20

During a product's maturity stage,companies concentrate on capturing competitors' customers,often dropping prices to further the appeal.

Accepted Answer

A) True 
 B)False

Promotion activities increase substantially when a product begins to enter the decline stage.

Complete the following using the terms listed. -A(n)_____ is a distribution channel that sells primarily to retailers,other wholesalers,or business users.

Different products will stay in each stage of the product life-cycle for varying amounts of time.

Verve Inc.sells some of its products like cellphone covers,sling bags,and wallets,by storing,displaying,and selling them in gift shops,supermarkets,and drug stores.This implies that Verve is a _____.

Provide examples of each of the following consumer products: convenience,shopping,and business.

Some products can be highly profitable during the later stages of their life cycle because the initial development costs have already been recovered.

Provide examples of products using the three levels of distribution intensity.

When Arm & Hammer branches out from baking soda into laundry detergent and toothpaste,the company is expanding its product line.

Olivia owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Olivia selling?

Complete the following using the terms listed. -A company's _____ is a group of related products marked by physical similarities or intended for a similar market.

One advantage of Internet retailing is that adding a large product mix to a Web site is less costly than making room on a store's shelves.

Ruth is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Ruth is in what stage of product development?

Complete the following using the terms listed. -_____ is the ultimate degree of brand loyalty,in which the consumer will look for it at another outlet,special-order it from a dealer,order by mail,or search the Internet.

A company's product line is a group of related products marked by similar physical characteristics.

How can retailers influence consumer perception using the physical characteristics of their stores?

Coke,Diet Coke,Cherry Coke,Coke Zero,and Coke with Lime constitute Coca Cola's _____ of soft drinks.

Where does the supply chain begin?

The commercialization stage is also known as the product launch.

Stores like Costco which sell to members only are an example of a _____.

During a product's maturity stage,companies concentrate on capturing competitors' customers,often dropping prices to further the appeal.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters

Exam 12: Product and Distribution Strategies

Promotion activities increase substantially when a product begins to enter the decline stage.

Complete the following using the terms listed. -A(n)_____ is a distribution channel that sells primarily to retailers,other wholesalers,or business users.

Different products will stay in each stage of the product life-cycle for varying amounts of time.

Verve Inc.sells some of its products like cellphone covers,sling bags,and wallets,by storing,displaying,and selling them in gift shops,supermarkets,and drug stores.This implies that Verve is a _____.

Provide examples of each of the following consumer products: convenience,shopping,and business.

Some products can be highly profitable during the later stages of their life cycle because the initial development costs have already been recovered.

Provide examples of products using the three levels of distribution intensity.

When Arm & Hammer branches out from baking soda into laundry detergent and toothpaste,the company is expanding its product line.

Olivia owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Olivia selling?

Complete the following using the terms listed. -A company's _____ is a group of related products marked by physical similarities or intended for a similar market.

One advantage of Internet retailing is that adding a large product mix to a Web site is less costly than making room on a store's shelves.

Ruth is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Ruth is in what stage of product development?

Complete the following using the terms listed. -_____ is the ultimate degree of brand loyalty,in which the consumer will look for it at another outlet,special-order it from a dealer,order by mail,or search the Internet.

A company's product line is a group of related products marked by similar physical characteristics.

How can retailers influence consumer perception using the physical characteristics of their stores?

Coke,Diet Coke,Cherry Coke,Coke Zero,and Coke with Lime constitute Coca Cola's _____ of soft drinks.

Where does the supply chain begin?

The commercialization stage is also known as the product launch.

Stores like Costco which sell to members only are an example of a _____.

During a product's maturity stage,companies concentrate on capturing competitors' customers,often dropping prices to further the appeal.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters