Question 1

Explain why choosing the right package and label is especially crucial in international marketing.

Accepted Answer

Choosing the right package is especially

Question 2

Elaine's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities.Which of the following best describes what Elaine does?

Accepted Answer

A) Logistics 
B) Inventory management 
C) Supply chain 
D) Physical distribution 
A) Logistics 
B) Inventory management 
C) Supply chain 
D) Physical distribution

Question 3

Barnes and Noble starts earning 30% more profit a month after their new e-reader hit the shelves.Consumers continuously recommend the new product to friends.The e-reader is in the growth stage.

Accepted Answer

A) True 
 B)False

Question 4

Describe methods used to extend life cycle of a product.

Accepted Answer

A commonly used strategy for e

Question 5

Peapod is an online grocery service that saves customers' time by selecting,packing,and delivering groceries to customers.Peapod is utilizing a _____ retail strategy.

Accepted Answer

A) pricing 
B) promotional 
C) customer service 
D) product 
A) pricing 
B) promotional 
C) customer service 
D) product

Question 6

Marketing intermediaries often create financial burdens for manufacturers.

Accepted Answer

A) True 
 B)False

Question 7

Procter & Gamble markets laundry soap with the brand names of Tide,Cheer,and Dash.Each brand targets a specific market segment.Procter & Gamble is using _____ branding.

Accepted Answer

A) individual 
B) generic 
C) family 
D) private 
A) individual 
B) generic 
C) family 
D) private

Question 8

Which of the following is a benefit of family branding?

Accepted Answer

A) Each product within the line is given a different name. 
B) It builds competition within the company. 
C) Each brand markets to a unique target market. 
D) When a new product is introduced,consumers and retailers recognize the brand name. 
A) Each product within the line is given a different name. 
B) It builds competition within the company. 
C) Each brand markets to a unique target market. 
D) When a new product is introduced,consumers and retailers recognize the brand name.

Question 9

A new computer server is classified as an expense item.

Accepted Answer

A) True 
 B)False

Question 10

Describe how Francis Sollano is helping to create unique fashion as well as jobs.

Accepted Answer

Environmentalist and artist Francis Soll

Question 11

Describe the supply chain.

Accepted Answer

The supply chain is the complete sequenc

Question 12

Transportation by truck is extremely economical.

Accepted Answer

A) True 
 B)False

Question 13

Yorke Corp.manufactures sunscreens with various sun protection factors,which constitutes the company's _____.

Accepted Answer

A) product line 
B) product cluster 
C) product life cycle 
D) product mix 
A) product line 
B) product cluster 
C) product life cycle 
D) product mix

Question 14

In a consumer's mind,the service provider is the service.

Accepted Answer

A) True 
 B)False

Question 15

Daft Corp.sells a range of products like Panther cellphones,Ober laptops,and Zappa music players.These products represent the _____ of Daft Corp.

Accepted Answer

A) product life cycle 
B) product line 
C) product cluster 
D) product mix 
A) product life cycle 
B) product line 
C) product cluster 
D) product mix

Question 16

A company's product mix refers to the same thing as a company's product line.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is inconsistent with a product in its decline stage?

Accepted Answer

A) Producers are beginning to leave the industry. 
B) Prices begin to decline sharply. 
C) Few changes occur in the product features. 
D) Promotion activities are kept to a minimum. 
A) Producers are beginning to leave the industry. 
B) Prices begin to decline sharply. 
C) Few changes occur in the product features. 
D) Promotion activities are kept to a minimum.

Question 18

Complete the following using the terms listed.
-In a process called the _____,new retailers enter the market by offering lower prices made possible through reductions in service.

Accepted Answer

A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question 19

A company that is a pioneer in bionics has developed prosthetic limbs that can respond to commands from the brain.They bring in potential recipients in order to make sure that the prostheses are functioning well with different injury types.Which of the following stages of product development does this scenario represent?

Accepted Answer

A) Focus group testing 
B) Concept testing 
C) Test marketing 
D) Commercialization 
A) Focus group testing 
B) Concept testing 
C) Test marketing 
D) Commercialization

Question 20

Consumers are examples of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Explain why choosing the right package and label is especially crucial in international marketing.

Elaine's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities.Which of the following best describes what Elaine does?

Barnes and Noble starts earning 30% more profit a month after their new e-reader hit the shelves.Consumers continuously recommend the new product to friends.The e-reader is in the growth stage.

Describe methods used to extend life cycle of a product.

Peapod is an online grocery service that saves customers' time by selecting,packing,and delivering groceries to customers.Peapod is utilizing a _____ retail strategy.

Marketing intermediaries often create financial burdens for manufacturers.

Procter & Gamble markets laundry soap with the brand names of Tide,Cheer,and Dash.Each brand targets a specific market segment.Procter & Gamble is using _____ branding.

Which of the following is a benefit of family branding?

A new computer server is classified as an expense item.

Describe how Francis Sollano is helping to create unique fashion as well as jobs.

Describe the supply chain.

Transportation by truck is extremely economical.

Yorke Corp.manufactures sunscreens with various sun protection factors,which constitutes the company's _____.

In a consumer's mind,the service provider is the service.

Daft Corp.sells a range of products like Panther cellphones,Ober laptops,and Zappa music players.These products represent the _____ of Daft Corp.

A company's product mix refers to the same thing as a company's product line.

Which of the following is inconsistent with a product in its decline stage?

Complete the following using the terms listed. -In a process called the _____,new retailers enter the market by offering lower prices made possible through reductions in service.

Consumers are examples of marketing intermediaries.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters

Exam 12: Product and Distribution Strategies

Explain why choosing the right package and label is especially crucial in international marketing.

Elaine's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities.Which of the following best describes what Elaine does?

Barnes and Noble starts earning 30% more profit a month after their new e-reader hit the shelves.Consumers continuously recommend the new product to friends.The e-reader is in the growth stage.

Describe methods used to extend life cycle of a product.

Peapod is an online grocery service that saves customers' time by selecting,packing,and delivering groceries to customers.Peapod is utilizing a _____ retail strategy.

Marketing intermediaries often create financial burdens for manufacturers.

Procter & Gamble markets laundry soap with the brand names of Tide,Cheer,and Dash.Each brand targets a specific market segment.Procter & Gamble is using _____ branding.

Which of the following is a benefit of family branding?

A new computer server is classified as an expense item.

Describe how Francis Sollano is helping to create unique fashion as well as jobs.

Describe the supply chain.

Transportation by truck is extremely economical.

Yorke Corp.manufactures sunscreens with various sun protection factors,which constitutes the company's _____.

In a consumer's mind,the service provider is the service.

Daft Corp.sells a range of products like Panther cellphones,Ober laptops,and Zappa music players.These products represent the _____ of Daft Corp.

A company's product mix refers to the same thing as a company's product line.

Which of the following is inconsistent with a product in its decline stage?

Complete the following using the terms listed. -In a process called the _____,new retailers enter the market by offering lower prices made possible through reductions in service.

Consumers are examples of marketing intermediaries.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters