Exam 12: Product and Distribution Strategies

A company that sells its products in urban areas of different countries decides to market its products in rural regions of these countries as well.Which of the following changes should be made to the packaging of the product?

Viola is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources.Viola is in what stage of product development?

Which of the following is NOT a benefit of using the Universal Product Code (UPC)?

Gerard wants a particular brand of golf ball,but his local pro shop does not have it.Instead of buying a substitute,Gerard goes home and orders his preferred brand online.Gerard is at which stage of brand loyalty?

Agents and brokers may take possession of the goods they handle,but they never take title.

Lands' End and other catalog retailers are classified as nonstore,direct sellers of goods.

Complete the following using the terms listed. -_____ means the product is the first one that comes to mind when a product category is mentioned.

Complex,expensive products generally require long distribution channels.

Transportation by water is generally more expensive than transportation by truck.

Paul works for Kahl Inc. ,an electronic goods manufacturer,and is producing a new washer/dryer unit.He is collaborating with the marketing staff to arrange for a series of designs,tests,and functioning prototypes.Paul is working in which stage of new-product development?

Patrick's job is to make sure that his company's goods are transferred from the warehouse to retailers in a timely fashion.Patrick's job involves the _____ function.

Complete the following using the terms listed. -_____ are items a consumer seeks to purchase frequently,immediately,and with little effort.

Products purchased only after the consumer has compared competing products in competing stores on the basis of price,quality,style,and color would be classified as _____.

The early stages of a product's life cycle are generally the most profitable for the company because there is little competition.

Explain why the Google Glass flopped.

Define concept testing and focus groups.

Wholesalers are examples of marketing intermediaries.

Logistics is the process of coordinating the flow of goods,services,and information among all members of the supply chain.

Which of the following best describes convenience products?

Mercedes-Benz is an example of a company that benefits from the added value of its successful name.This brand _____ can result in financial gain due to large market shares and less price sensitivity.